Marina Bay Sands leads new precinct approach to boost area’s event potential
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Singapore integrated resort Marina Bay Sands (MBS) says it is making headway with the launch of its Bay Precinct Strategy, which aims to position the property and the surrounding Bay area as the epicentre for international business gatherings.
The Bay Precinct Strategy is said to be the first of its kind, as it brings together different hospitality players, attractions, service providers and restaurants from the Marina Bay area, playing to their strengths in an enlarged business events ecosystem.
At press time, the partnership will comprise 10 hotels, including The Fullerton Hotel Singapore, The Westin Singapore, Swissotel The Stamford, Pan Pacific Singapore and The Ritz-Carlton, Millenia Singapore. The close collaboration enables MBS and partner hotels to leverage each other’s strengths and assets to bring an expanded offering to international event organisers looking to host their events in Singapore.
“Authenticity, mass customisation, sustainability and wellness are some of the key drivers that will fundamentally shift the tentpoles of how future events are designed. Even as Marina Bay Sands is playing the lead role in hosting international events, we need to continually innovate and drive benefits beyond our own corners. The Bay Precinct Strategy allows us to do just that – we’re able to offer clients an enlarged platform and direct access to different services around the Bay, opening up the playing field. Event organisers are empowered to harness the best-in-town offerings to conceptualise their desired event experience,” said Paul Town, chief operating officer at MBS.
The integrated resort will also be joining hands with other service providers and attractions around Marina Bay, such as Gardens by the Bay, Satay by the Bay, and National Gallery Singapore to create trails that explore Singapore’s gastronomy, wellness, arts, culture, and more.
Event organisers can weave these interest-based trails into their programmes, thereby broadening the attendee experience beyond a single venue.
Besides progress on the business events front, MBS has also completed refurbishments to more than 850 hotel rooms and suites across two of its hotel towers. These make up a third of the hotel’s total room inventory.
The next phase of renovation will focus on the ultra-luxe suites. The hotel renewal will see more suites being created within Towers One and Two – from 137 previously to around 422 – to cater to the growing demand for luxury travel.
When works at Towers One and Two are completed end of this year, the renewal journey will continue into Tower Three, the Hotel Lobby and Sands SkyPark.