Asia/Singapore Monday, 29th December 2025
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Re-Fresh Taiwan: Taiwan Is Re-emerging as a Global Marketing Destination

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Brought to you by MEET TAIWAN

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The warmth and friendliness of Taiwan creates a welcoming landscape. When the epidemic spread around the world, international exchanges were blocked and conventions and events came to an abrupt halt. With the national government’s and local citizenry’s concerted efforts to prevent the epidemic from spreading, in addition to the high level of vaccination coverage, Taiwan has been able to effectively control the epidemic and more quickly return to normal life. In the process, Taiwan has upgraded to being a safe, digitalized and efficient destination for conventions and incentive travel.

For the post-pandemic era, Taiwan is a top destination choice based on the nation’s existing foundation bolstered by the Re-Fresh Taiwan program that provides diversified services and cultural experiences. The four major principles of Re-Fresh Taiwan are:

Revive
In response to the revival of tourism in the post-epidemic era in Taiwan, various conventions and exhibitions are gradually resuming, tourist attractions have been redesigned and re-planned, and pending relaxation of border control, Taiwan is ready to provide more abundant and diversified incentive travel itineraries to entertain VIPs from all over the world.

Reassure
Taiwan has reassuring health and medical care plus effective epidemic prevention measures that enable travelers to traverse Taiwan with peace of mind.

In addition, the use of green building materials and green energy systems in convention and exhibition buildings can set minds at ease when it comes to sustainability and environment concerns.

Recover
The Taiwan government has vigorously promoted the integration of virtual and physical exhibitions, making online exhibitions and conferences more frequent. The constraints of time and space are no longer an obstacle, and Taiwan is actively reconnecting with the recovering world.

Reunite
Supported by the above mentioned particulars, and the fact that Taiwan has been building more convention centers to provide additional options for foreign guests, Taiwan is a top incentive travel destination choice—one that is ready to reunite by assisting with weaving unforgettable memories and creating successful MICE events together.

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Gino Tan joins The Fullerton Hotels and Resorts as country GM

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The Fullerton Hotels and Resorts has appointed Gino Tan as country general manager.

In this newly-created role, Tan helms the leadership teams in The Fullerton Hotel Singapore, The Fullerton Bay Hotel Singapore and The Fullerton Hotel Sydney.

Tan is a seasoned hospitality professional with almost 30 years of operational and marketing leadership experience under his belt. Prior to joining The Fullerton Hotels and Resorts, he was vice president hotel operations at Pan Pacific Hotels Group.

Hotel Okura names new president

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Kikuhiko Okura is the new president and representative director of Hotel Okura in Japan.

Okura has been with Hotel Okura Group since November 2019, when he was first appointed corporate advisor, as well as president of Hotel Okura Amsterdam.

He has since served in various executive positions in the Hotel Okura Group, brings to his new role more than 25 years’ experience in the financial services sector in both the US and Japan.

Qatar Airways unveils Premium Lounge at Changi Airport

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The new Premium Lounge seats 85 customers

Qatar Airways opened its new Premium Lounge at Singapore Changi Airport Terminal 1, on June 29, 2022.

Available to Qatar Airways Business Class passengers, the Singapore lounge is approximately 700m2 and accommodates up to 85 passengers. It is Qatar Airways’ fifth international Premium Lounge.

The new Premium Lounge seats 85 customers

The lounge features seven different seating areas – the Principal Lounge, Quiet Pods, Garden Bistro, High Seating, Martini Bar, Brasserie and Private Lounge – and a full kitchen for food orders on top of an existing international buffet spread.

Guests can relax at one of the five Quiet Pods, which offer a cosy, soundproofed, semi-private space equipped with reading lights, a coat hanger and universal charging points.

Custom furniture pieces at the lounge feature sideboards that are strategically placed next to the seats, and sport a lamp, universal plug point, wireless charger and a compartment for storing handbags and personal belongings.

Other than Singapore, Qatar Airways also has Premium Lounges in London and Beirut, with lounges in Paris and Bangkok due to reopen soon.

China reduces quarantine for international travellers

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China has reduced the quarantine period for international travellers to seven days; Shanghai pictured

China has reduced the quarantine period for international travellers, its National Health Commission announced on June 28, 2022.

Overseas travellers will now quarantine at a centralised facility, such as a hotel, for seven days upon arrival in mainland China, and stay at home for an additional three days before being allowed to venture out.

China has reduced the quarantine period for international travellers to seven days; Shanghai pictured

Previously, overseas arrivals in China had to spend 14 to 21 days in centralised quarantine, depending on the city of entry and destination within the country.

Within China, close contacts of confirmed Covid cases will also be required to spend seven days in centralised quarantine, followed by three days of health monitoring at home, down from 14 days.

A number of cities have begun to reduce the length of mandatory isolation in the last few months, such as Beijing cutting down from 14 to 10 days in centralised quarantine and seven days at home.

Air New Zealand introduces new Dreamliner cabin

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Business Premier Luxe suite lets two dine in comfort

Air New Zealand will soon be able to offer a new Business Premier Luxe suite, a new Business Premier seat, and the world’s first Skynest when the airline’s new Dreamliners touch down in 2024.

This is in response to extensive customer research over five years, where the importance of a good night’s sleep, and the need for more space and comfort have been highlighted.

The new Business Premier Luxe seat has been designed for customers looking for more space and privacy. It has all the features of a Business Premier, with the addition of a fully-closing door and space for two to dine comfortably.

Meanwhile, Skynest will be the world’s first sleep pods in the sky for Economy travellers. A concept first announced in 2020, Skynest will offer six lie-flat options for better rest.

The airline has also added a Sky Pantry to the Premium Economy and Economy cabins, where customers can stretch their legs, and grab some food and drinks.

The eight Boeing 787-9 Dreamliners arriving from 2024 and retrofitted current 787-9 fleet will have either eight or four Business Premier Luxe seats, 42 or 22 Business Premier, 52 or 33 Premium Economy, 125 or 213 Economy seats, and specifically on the ultra-longhaul aircraft, six Skynest sleep pods.

Air New Zealand’s CEO Greg Foran said: “New Zealand’s location puts us in a unique position to lead on the ultra-longhaul travel experience. We have zeroed in on sleep, comfort, and wellness because we know how important it is for our customers to arrive well-rested.

“It’s a proud moment to finally unveil five years of hard mahi (work), in what truly is a cabin of possibility – one that will provide customers with options to get some shuteye wherever they’re sitting.”

Gold Coast sees surge in enquiries from Asia

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Sinclair: influx of requests from Asian groups

The Gold Coast is receiving a surge in enquiries from Asian markets, and seems to be attracting international interest from larger than expected groups.

Destination Gold Coast’s signature business events showcase This Is Gold Coast (TIGC) was successfully held last week with a record 33 per cent of international delegates from its top overseas markets of Singapore, Malaysia, US, UK, New Zealand and Japan.

Sinclair: influx of requests from Asian groups

The event was aimed at affirming the Gold Coast’s new positioning as Australia’s Imagination Capital, highlighting its creative credentials from Hollywood movie-making to groundbreaking work in health and science.

The number of overseas delegates represented echoed the rising global interest in the Gold Coast for business events beyond its bread and butter clientele from the domestic market.

“We have seen a huge influx of requests, particularly from the Asian markets, all looking for an incentive travel destination,” Destination Gold Coast’s head of business events, Selina Sinclair, told TTGmice.

“A high percentage of those are coming from direct selling companies, searching for destinations that are open and able to help them create those lasting memories without restrictions, and we’re obviously one of those destinations today,” she said.

Sinclair also noted that contrary to industry expectations, the size of incentive groups intending to travel are larger than numbers that were typical for pre-Covid years.

“I expected the trend to be that groups were smaller and more bespoke, but it’s actually 100 per cent the reverse,” said Sinclair.

“Companies haven’t been able to take their attendees abroad for a long time, and some industries have actually done quite well over the last few years. So some of those groups that have requested to come here are 30 to 40 per cent greater in numbers than what we would’ve seen from a request of the same group in the years prior,” she said.

A Malaysian manager with World Travellers attending TIGC, who preferred not to be named, confirmed the trend to TTGmice:

“One of my clients has doubled the size of their group intending to travel before the end of the year. Once borders reopened, everyone fought to be eligible for the trip, and they now have 1,200 preparing to travel,” he said

Interest in corporate trips to Japan from Indonesia soars

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Kyoto (pictured) is one of the cities in Japan popular with corporate groups from Indonesia

Outbound incentive travel to Japan has been steadily rising, notice travel agents based in Indonesia.

For Annisa Angraini, senior assistant manager of the Japan National Tourism Organization (JNTO), Jakarta office, the company was constantly receiving enquiries even before Japan announced the reopening of its borders.

Kyoto (pictured) is one of the cities in Japan popular with corporate groups from Indonesia

Now that borders have opened, JNTO can now look into handling both new requests, as well as pending trips.

Speaking to TTGmice at the recent TTC Travel Mart in Jakarta, Is Hariyadi, marketing department manager of TJC Travel Japan, shared: “We have received many enquiries for incentive trips from insurance, banking, printer and agricultural companies.”

These groups are looking at travelling October and November this year, with up to 200 people per group. Itneraries include visiting their company headquarters, team dinners, as well as free time for exploring and shopping.

Dolly Zaimon, department head at Skyhub, agreed that the demand for incentives is high. The company is currently handling five incentive clients in the electronic, medical, and banking fields. These companies are looking at week-long itineraries to Tokyo, Kyoto and Osaka, with travel dates from July to November.

“Previously, companies have already been planning to send groups to Japan, and (are hoping) to materialise it now that borders have reopened.”

Zaimon added that although there has been an increase in incoming requests, the demand is still far from pre-pandemic levels.

Even though borders in Japan have opened, itineraries are still controlled. Regardless, Meiga, sales manager for Asian Link Travel Service, stated that Japan – in addition to South Korea and Singapore – is still a sought-after destination for Indonesian outbound travellers.

State of recovery

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What does China’s corporate travel scene look like currently?
China’s business travel market was as seriously impacted as the rest of the travel sector when the pandemic hit. According to GBTA data, after falling significantly in 2020, business travel bounced back to a level of US$0.8 trillion in 2021.

As the world’s largest business travel market, China’s development relies significantly on internal travel as well. China’s domestic corporate travel expenditure growth rate reached 31.7 per cent in 2021, more than twice the global growth rate.

Given the sporadic outbreaks occurring in specific spots around China, the trend has fluctuated over the last two years. Yet, with China’s ongoing pandemic prevention and control measures overall corporate travel has still shown signs of a revival. According to forecasts, by 2024 China’s corporate travel market is expected to recover and surpass pre-pandemic levels, with total business travel spending exceeding US$400 billion.

According to our whitepaper, the main purposes of business travel in the China market in 2021 were: attending industry/professional seminars, sales/customer service, and participating in training/academic study.

Domestic travel destinations are mainly concentrated in first- and second-tier cities such as Beijing, Guangzhou, and Shenzhen, while a trend toward lower-tier cities continues to develop. Even as the impact of the pandemic continues, our survey results show that nearly 60 per cent of local companies say their overall corporate travel volume continued to grow in 2021.

Even during the previous pandemic lockdown period, we see that the impact on performance was mainly concentrated in lockdown areas, while corporate travel business in other cities remained basically unchanged.

Trip.Biz’s latest whitepaper reveals that more companies in China are using TMCs. Why do you think this has made a difference after the pandemic?
The pandemic negatively affected the development of many enterprises, and the need for them to reduce costs and increase efficiency has become more urgent. In recent years, the Chinese government has also encouraged enterprises to further embrace technological solutions and has issued a series of policies and measures.

At the same time, from the standpoint of enterprise operations, corporate travel costs are the second-largest controllable expenditure in budget management, and the processes employed in travel management are relatively clear and standardised. Consequently, the application of digital business travel solutions can be seen as a testing ground for digitalisation of their own platforms and internal processes.

Although the concept of corporate travel management was originally introduced into China in the early 20th century, in the past 20 years of development its value has been increasingly recognised.

Given its growing influence, awareness of TMCs on the part of Chinese enterprises has improved, gradually penetrating from state-owned and central enterprises, foreign enterprises, and other large entities into small and medium-sized enterprises. Our research has found that the proportion of small enterprises employing TMC services has increased by as much as 21 per cent.

According to our whitepaper, China’s business travel market was growing by double digits annually until 2020. However, it can be said that the pandemic has, to some extent, even accelerated the development of China’s business travel market.

After more than two years, people have accepted the fact that the pandemic will recur sporadically and they now consider it a force majeure factor in the daily business operations. As a result, the public now needs professional corporate TMCs more than ever to help them focus on things like employee travel safety tracking and pandemic information feedback.

What must be done to spread awareness to encourage more companies in China to use TMCs?
Digital corporate travel management has four distinguishing benefits.

The first is being able to achieve significant cost savings. Many enterprises have now realised that travel will not only include the explicit costs of airline tickets, hotels, and other similar expenditures, but that the reimbursement of employee invoices and financial reconciliation and approval are hidden costs that cannot be ignored. According to the calculations in our report, good management can help enterprises effectively save up to 30 per cent of the cost of these expenditures.

The second benefit is improvement in quality and efficiency. According to statistics, one-stop travel solutions not only enable employees to reach a 99 per cent self-booking rate, but also help finance departments reduce audit volume by 60%.

The third benefit is compliance control, which is also a current matter of concern for Chinese enterprises. Through big data risk monitoring and comprehensive analysis of the entire process, digital business travel solutions are available to help companies negate compliance risks.

The fourth benefit is sustainable development. Our research shows that 67 per cent of enterprises will now focus on and support sustainable solutions, and electronic processes offered by digital business travel solutions will promote green low-carbon travel.

Although our research found that the proportion of enterprises choosing TMCs increased by as much as 16 per cent year-on-year, it will take a long time to be solidly widespread when considering the enormous size of the Chinese corporate travel market, which is precisely what we at Trip.Biz have been working on.

We not only provide services to customers, but also actively invest in the development of “ecological” business travel, joining hands with other ecologically-minded partners in corporate services and the business travel industry to promote the development of a green business travel model in China.

China is the world’s largest corporate market, but borders are still closed. How does this affect the corporate travel sector both inbound and outbound?
Most of the globe will not visit China for business because of the difficult restrictions.

As mentioned earlier, although international borders were not fully open over the past two years, the growth rate of China’s domestic corporate travel market in 2021 remained at more than twice the global rate. For Trip.Biz, the restricted inbound and outbound business travel resulted in increased domestic business travel, and we saw our GMV in 2021 recover to 90 per cent of 2019 pre-pandemic levels.

Nevertheless, for now, our overseas business is gradually recovering, and we are very much looking forward to China completely opening its international borders. After all, international business is an important part of the Chinese corporate travel market.

While waiting for the right opportunity to present itself, we are also actively investing in and cultivating our own abilities and stand ready to welcome international business travellers.

To this end, Trip.Biz increased its investment in technology by 86 per cent in 2021, compared to the pre-pandemic period. This investment is intended to optimise technical support for our domestic operations, and prepare the ground for our strategy of globalisation.

For example, by building a nationwide system that enables multilingual interface support, our platform will also support globalised expense settlement functions in local currencies. At the same time, we are working with international partners to globalise our services. A multi-site service centre offering multilingual consulting services will make our travel services more accessible to global customers.

What are Trip.Biz’s plans for the future?
In terms of business development, we adhere to a strategy of global growth based on the Group’s “Local Focus, Global Vision” approach.

Domestically, our buildout of corporate travel in first-tier cities has become relatively mature and complete. We will continuously track the travel needs of corporate customers in order to develop markets in lower-tier cities, enhance the development of local resources and business consulting support, and contribute strategies for the digital upgrade of corporate business travel by combining regional characteristics, city policies, and digitalistion, among other aspects.

From an international perspective, Trip.Biz will build on the needs of its existing customers in Japan, South Korea, and South-east Asia, gradually expanding into the Middle East, Europe, and other markets.

According to our whitepaper, the Asia Pacific corporate travel market accounted for 48 per cent of the global market, an increase of about five per cent over the previous year. Therefore, our globalisation strategy this year will also be upgraded from serving local enterprises in the Asia-Pacific region to include a wider strategic target.

Any concluding opinions about China and its corporate travel sector?
At present, the global business travel market is in a state of recovery and there are signs of a rebound, but there is still a certain gap in the degree of recovery in different countries.

As the world’s largest business travel market, China’s recovery is, to a certain extent, influencing the recovery of the global market. On the whole, we continue to look forward to seeing global interoperability in the near future, and to the accelerated recovery of not only the China market but the global business travel markets as well.

PPG strikes passenger services deal with HKIA

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PPG is ALLWAYS ready to serve travellers in HKIA starting from early July

Plaza Premium Group (PPG) the global airport hospitality services provider, has revealed that it will be providing airport passenger services at Hong Kong International Airport (HKIA) beginning July 6, 2022.

A total of 17 airport passenger services at HKIA will be operated by the Group’s brand, ALLWAYS. These services include meet & assist, porter service, wheelchair and buggy service, unaccompanied minor or young passenger assistance, administration (photocopy and printing), booking and inquiry, travel concierge, baggage wrapping, limousine service, and home baggage pick-up.

PPG is ALLWAYS ready to serve travellers in HKIA starting from early July

These services are available on ALLWAYS’ website, for travellers to book before arrival at HKIA.

ALLWAYS’ products will be hosted on PPG’s travel experience ecosystem, known as TECO. TECO includes an omnichannel booking engine that enables worldwide sales and distribution, a customer engagement centre with customer profiling and personalisation capabilities, a service delivery platform for dispatch, and real-time incident management.

In addition to the announcement, PPG has also signed its first strategic partnership with SATS HK in collaboration with ALLWAYS. SATS HK is an airport ground handler at HKIA, serving more than 40 international and regional airline customers.

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