Asia/Singapore Wednesday, 13th May 2026
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Rebuilding MICE tourism, one event at a time

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Event brief
The PATA Destination Marketing Forum (PDMF) gathers destination travel professionals for inspiring and insightful discussions on marketing and managing tourism growth to lesser-known destinations.

The 2022 edition had to signal that global tourism is ready for a robust recovery, said Paul Pruangkarn, PATA chief of staff. “With travellers keen to explore and destinations ready to open, our conference programme focused on key issues facing destination marketing and management in post-pandemic recovery.”

“By bringing together such a diverse group of travel industry experts, we are convening both the public and private sector to share destination marketing best practices to support the sustainable recovery of the travel and tourism industry in the Asia Pacific region,” said PATA CEO Liz Ortiguera.

With Building Back Sustainably through Cultural Heritage and Community-based Tourism being the theme, lead partner, Thailand Convention and Exhibition Bureau (TCEB), proposed Songkhla as host destination.

“TCEB bid for the event with creative ideas so that travel industry delegates and media could enjoy a new destination experience. The content was based on localised experiences to meet the needs of travelling millennials,” said Supawan Teerarat, TCEB vice president – MICE capabilities and innovation.

Event highlights

PDMF 2022 brought together 326 delegates from 22 destinations. Full-day technical tours saw participants travelling by road or over water to visit heritage attractions and local communities to understand and sample their way of life.

Designated Areas for Sustainable Tourism Administration (DASTA) and the Event Management Association Songkhla organised and managed the three tours. With community-based tourism (CBT) as the overarching theme, one group visited Songkhla Lake and Nod-Na-Lae Learning Center to experience local life and the Tha Hin community’s tourism offerings.

Another group’s Nature Meets Culture excursion combined a tour of the artefact-rich Folklore Museum with Koh Yo for a taste of the community’s lifestyle and food. The third group took in ancient temples, Singora Fortress and explored Songkhla Old Town on foot to understand its candidacy to be a UNESCO World Heritage Site.

The conference at International Convention Center (ICC), Hat Yai featured 23 speakers and 11 topics covering best practices in destination marketing, including effective digital strategies and content marketing campaigns; quality over quantity in business events; gastronomic tourism; and creative CBT engagement.

Also popular, though not part of the official programme, was sponsor Steller’s cocktail party at The Library. Guests enjoyed fancy drink concoctions, while waiters juggled liquor bottles.

Challenges

PATA first announced PDMF in May, but as entry policies during the course of the year kept changing, organisers had to keep communicating them to all registered delegates.

Pruangkarn added: “We were committed to ensuring the safety of delegates and wanted to restore confidence that events can happen again. As this was our first large-scale event since the pandemic began, finding a balance between health and safety procedures and (producing) a seamless, engaging and enjoyable event programme was a big challenge.”

While TCEB liaised with PATA in Bangkok, planning and coordination at the local level were entrusted to partner organisations such as Prince of Songkha University (PSU) and its unit, Songkhla Convention & Exhibition Bureau (SCEB) and DASTA. The Tourism Authority of Thailand also helped.

SCEB oversaw the organisation of the event, collaborating with other sectors in Songkhla province – government, private, academic and local communities – for the successful staging of PDMF. SCEB also coordinated with the PATA and TCEB working committees.

Liaison officers and volunteers were recruited from PSU and three other universities in Songkhla. Delegates appreciated their enthusiastic assistance, especially given language limitations.

PDMF also adopted TCEB’s carbon footprint model and tool, where delegates contributed USD10 each to the offset programme to help balance out the carbon footprint of PDMF 2022, thus achieving its net-zero carbon event target.

Event PATA Destination Marketing Forum 2022
Organiser Pacific Asia Travel Association
Venue International Convention Center, Hat Yai
Dates August 3-4, 2022
Attendance 326 local and international delegates

New Zealand toasts international symposium win

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Christchurch is a rising star in cool climate wine production

New Zealand has won the International Cool Climate Wine Symposium (ICCWS) for 2026, with an estimated 500 wine specialists from around the world expected to meet in Christchurch.

The conference will take place at Te Pae Christchurch Convention Centre and include pre- and post-touring options of the country’s world-class wine-growing regions, delivering an estimated NZ$1.1 million (US$669,713) to New Zealand’s economy.

Christchurch is a rising star in cool climate wine production

The ICCWS covers all aspects of cool climate winemaking, from vine to glass to consumer, and provides delegates with a platform to discuss the latest research, exchange information and network with other wine producers, and taste some spectacular examples of the wines from the host country.

Leading representatives from New Zealand’s grape and wine industries will deliver a conference themed around Pure Innovation, sharing cutting-edge technology and the latest research and sustainability initiatives in the wine industry.

The bid was led by the New Zealand Society for Viticulture and Oenology, which has successfully hosted ICCWS twice previously.

The bid was supported by Plant and Food, Bragato Research Institute, Lincoln University and Auckland University, as well as Tourism New Zealand’s Business Events team, ChristchurchNZ, and Te Pae Christchurch Convention Centre.

BCD Travel promotes Andrew Yeo to MD Australia and Singapore

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Travel management company BCD Travel has appointed Andrew Yeo to the role of managing director Australia and Singapore.

In this newly-created role, Yeo will take on complete commercial, operational and financial responsibility for BCD’s activities in Australia and Singapore, leveraging synergies between these driver markets to ensure long-term, sustainable growth in the Asia-Pacific region.

The seasoned corporate travel veteran brings over 15 years of industry experience and deep knowledge in strategic planning, service delivery and performance solutions. In his most recent role with BCD as vice president of strategic initiatives, Yeo was instrumental in driving some of the company’s most significant acquisitions in Asia Pacific.

Yeo is based in Singapore and will report to Greg O’Neil, president for Asia Pacific, Middle East, Africa & Global Network, as a member of O’Neil’s regional executive team.

Gran Melia Jakarta adds new MICE venue

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Jimbaran venue

Gran Melia Jakarta has unveiled a brand new Jimbaran event venue and meeting space.

The 375m2 space can comfortably accommodate events ranging from 32 to 300 guests and boasts a 3.5-metre ceiling height. The pre-function foyer features an additional 215m2 of space that can cater to up to 120 guests.

Jimbaran venue

Other venue features include a private VIP lounge and a designated indoor smoking area, and the space has been equipped with a state-of-the-art audio-visual system and energy-efficient lighting.

Meanwhile, the new function space’s luxurious interior includes custom-made carpet designs, and floor-to-ceiling windows to make the most of the natural light.

Create MICE magic in Thailand

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Let the magic of Thailand elevate your business events

Brought to you by Thailand Convention and Exhibition Bureau

Thailand’s magic is a MICE planner’s formula for success – a special enchanting blend found only in the Land of Smiles where the dynamic mix of creative soul, traditional charm, urban sophistication, business efficiency and invigorating recreation converge.

Business events and activities in Thailand are now made even more remarkable with the adoption of new cultural ideas, enhanced sustainability capabilities and international industry standards.

Let the magic of Thailand elevate your corporate events and help you achieve breakthrough results for your business.

 

To master the magic of MICE in the Kingdom, start by working with our professionals, who have made Thailand one of the world’s top business destinations. Rest assured that our events also adhere to the highest operational and international standards such as the Thailand MICE Venue Standards, ASEAN MICE Venue Standards and Thailand Sustainable Event Management Standard.

Deploy the many innovative solutions that we have developed to simplify MICE management and rejuvenate the delegate experience.

With Thailand’s economic potential magnified by the development of the Eastern Economic Corridor and strong investments in future-forward industries – from medical & wellness; biotech & green tech; robotics; aviation to logistics – to power the region into the future, new business opportunities will also present themselves to business delegates, as easily as with a wave of a magic wand.

Thailand’s magic also comes alive through the culture of our local communities and made more widely accessible to corporate partners with our Thailand’s 7 MICE Magnificent Themes and 10 MICE cities.

With the Kingdom’s adoption of the Bio-Circular-Green model for sustainable economic development, our MICE workforce has also come up with green initiatives with outstanding eco-friendly outcomes.

After the deals are sealed, the magic of Thailand as a top bleisure destination will continue to manifest itself across a dazzling diversity of destinations and attractions too.

Throughout your time in Thailand – from your event venue to your idyllic getaway – you will recognise a certain graceful hospitality and finesse among the people you encounter too. Understated but unmistakable, it can only be described as heartfelt Thai-ness.

Master the magic of MICE in Thailand.

Discover how Thailand can help you find business success here.

Preferred Hotels & Resorts appoints Lori Strasberg as new VP marketing

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Lori Strasberg has been appointed Preferred Hotels & Resorts’ senior vice president of marketing, reporting to Cheryl Williams, chief revenue officer.

In her new role, she will work with the brand’s global marketing and loyalty teams to deliver new e-commerce initiatives, cooperative hotel marketing programmes, like-minded brand partnerships, and exclusive bank card rate programmes to contribute to the brand’s development and revenue goals.

With more than 20 years of multi-disciplinary experience in hotel and loyalty marketing, Strasberg joins Preferred Hotels & Resorts from Marriott International where she was vice president of Marriott Bonvoy Member Marketing.

Anantara Desaru Coast Resort & Villas hires resort manager

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Anantara Desaru Coast Resort & Villas has appointed Peter Wagner as resort manager.

Reporting to the general manager, Wagner is responsible for handling daily operations, upholding service quality and increasing guest satisfaction.

With two decades of hospitality experience honed in destinations throughout the globe, the German moved to Malaysia from Six Senses Samui where he was director of rooms. Prior to that, Wagner was based in Vietnam as rooms division manager at Anantara Mui Ne.

Whole new Peak Tram

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Hong Kong’s iconic Peak Tram now presents brand-new visitor experiences that begin right from the entrance, following the completion of its HK$799 million (US$101.8 million) revamp.

Five experience zones at the entrance keep visitors entertained while they are waiting to board. They include the Eye of Infinity sculpture erected in place of the attraction’s former water fountain, haulage display, a replica of the first generation tram, and a hyperreal immersive environment to inspire visitors to learn and protect biodiversity found at The Peak.

A new hyperreal immersive environment inspires visitors to learn about the biodiversity at The Peak

The upgraded Central and Peak terminals feature expanded air-controlled, covered queuing and waiting areas for up to 1,300 people.

The revamp includes an upgraded fleet of sixth generation tramcars manufactured in Switzerland. These vehicles are bigger, with 210 seats, reducing passenger waiting time by over 70 per cent. The new fleet adds 22 downhill-facing seats to capacity as well as ample space for wheelchairs or baby strollers.

Ceiling skylight allows more natural light into the cabins.

With these renewed experiences, a ride on the Peak Tram now costs a pricier HK$88 for an adult round-trip ticket.

For more information, visit the www.thepeak.com.hk

Meaningful meetings begin with the right setting

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Outdoor grounds of the shrine

Brought to you by Tokyo Convention and Visitors Bureau

Purposeful travel has risen in importance among consumers over the last two years of tourism disruption, which sees travellers being more determined than ever to ensure that their post-lockdown trips are enriching.

In a recent American Express Travel: Global Travel Trends report, 62 per cent of respondents said they want to be thoughtful about their future trips. A majority (81 per cent) want to travel to destinations where they can immerse in local culture while 78 per cent want to have a positive impact on the community they are visiting. Top activities deemed to leave a positive impact on the local community include visiting heritage sites and museums, attending cultural tours, and patronising small businesses.

This desire translates into how people travel for business and shapes their expectations of the event programme.

Here in Tokyo, where rich traditions and culture hold strong and influence the city’s ultramodern developments and lifestyle, a variety of unique venues offer event delegates the opportunity to appreciate Japan as a destination while fulfilling their need to interact with and support the local community.

Kanda Myoujin Shrine
Japan’s many religious sites are revered by worshippers and admired by travellers from near and far. Beyond the aesthetic values of Japanese shrines and temples, these architectures also underline Japan’s strong spiritual roots.

Kanda Myoujin Shrine, built 1,300 years ago, offers a storied link between past and present. Believed by locals to have once protected the whole of Edo – ancient Tokyo – from harm, the shrine continues to draw reverence today. Shrine visitors pray here for business prosperity and good luck – an aspect that will resonate with visiting corporate groups.

Planners can host their events on site, at the EDOCCO (Edo Culture Complex), Myoujin Kaikan, and the outdoor grounds of the shrine. EDOCCO itself comprises a range of spaces. EDOCCO Kanda Myoujin Hall is the largest event space, spanning 466m2 and offering capacity for 250 guests in a standing reception or 120 pax seated. EDOCCO Studio, outfitted with a stage, can take 150 guests in a stand-up setting or 100 seated.

Within Myoujin Kaikan are two function spaces – Sai Room and Yui Room – for events of varied sizes.

The grounds of the shrine can accommodate 150 standing guests.

kudan house
Japan’s early interaction with communities beyond her borders had resulted in interesting architectural influences that remain well preserved today. kudan house, a Spanish-style villa in central Tokyo that dates back to 1927, is an attractive example.

Retaining old world charms alongside modern conveniences, kudan house offers a mix of Japanese and western-style function rooms that are great for small corporate gatherings. These are located across three levels and a basement. The Japanese-style Room, for instance can take 20 pax and is suitable for strategy meetings.

For a Japanese touch, planners can host VIP receptions in the tearoom on the second floor as well as in the Japanese garden on the ground floor, a perfect venue for groups desiring mental rejuvenation in an outdoor, scenic setting.

kudan house is normally a members-only business salon where corporate members host negotiations and meetings, but thanks to its status as a unique venue, it can be privately hired in its entirety for business events.

COREDO Muromachi Terrace
No visitor to Tokyo would miss the many gleaming skyscrapers and futuristic spaces that stand as testimony to the city’s continuous pursuit of ultramodern developments.

A welcome reception in the heart of Tokyo’s Nihonbashi commercial quarters offers delegates an opportunity to appreciate the city’s modernity and buzz, and reflect on the benefits of pursuing lofty goals.

COREDO Muromachi Terrace is unique as it blends indoor spaces with open sections. A 500m2 semi-sheltered plaza out front can be hired for workshops, hands-on activities, promotional events and other events. This space can accommodate 250 guests in a standing arrangement.

Museum of Contemporary Art Tokyo
Art is the bridge between people and societies; it conveys ideas and experiences and breaks down barriers – much like business events.

The Museum of Contemporary Art Tokyo is an artwork in itself – a light-filled structure of glass, steel and concrete that features lofty galleries and interesting spaces. It reopened in 2019, after a three-year closure for renovations that gifted it with new hardware like upgraded air-conditioning and energy-efficient lighting as well as new furniture and clearly marked routes.

In this sophisticated space, planners can curate presentations, awards ceremonies or networking parties. The Museum of Contemporary Art Tokyo offers a 200-seat auditorium, the Entrance Hall that takes both seated and standing functions, and two training rooms. Outdoor venues are available in the form of the Sunken Garden and the Water and Stone Promenade for 600 and 300 pax standing, respectively.


In consideration of safe distancing needs at events, venues featured here may specify different capacity allowance.



Easy access to unique venues

Planners keen to utilise these outstanding venues, or any of the other memorable facilities across Tokyo can expect quality guidance and assistance.

The Unique Venues One-Stop Service Desk was established in 2018 to serve as a convenient service point for planners, and it underscores Tokyo’s ability to deliver on business event expectations.

Experienced staff provide free support for planners from start to end, recommending venues to suit a client’s requirements, coordinating site inspections, and acting as the go-between with specialist companies involved in event organisation.

To learn more about the city’s wide-ranging unique venues, visit Unique Venues Tokyo.

Japan to permit non-guided group tours, raises daily entry cap

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Travellers to Japan can enter without a guided tour restriction from September 7

Travellers will be allowed to enter Japan on non-guided package tours from September 7, as the country further eases border restrictions. The daily entry cap will also expand from the current 20,000 to 50,000 people.

In making the announcement on August 31, prime minister Fumio Kishida said the intention is to encourage travellers to visit Japan.

Travellers to Japan can enter without a guided tour restriction from September 7

In June, the government began to allow limited numbers to return, subject to strict rules such as being part of a package tour with a guide.

Japan had only 353,119 foreign visitors last year compared to the record 31.9 million in 2019.

Last week, Kishida said Japan would scrap the pre-arrival Covid-19 testing requirement for travellers who have received three vaccine doses.

However, travellers to Japan still require entry visas. Japan’s border is currently open to Japanese nationals and those with long-term and pre-issued tourism visas. It ceased visa waivers for applicable passports during the pandemic.

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