Create MICE magic in Thailand

Event organisers and planners will find the enchanting blend of business efficiency, charming hospitality and invigorating recreation in the Land of Smiles a formula for success

Let the magic of Thailand elevate your business events

Brought to you by Thailand Convention and Exhibition Bureau

Thailand’s magic is a MICE planner’s formula for success – a special enchanting blend found only in the Land of Smiles where the dynamic mix of creative soul, traditional charm, urban sophistication, business efficiency and invigorating recreation converge.

Business events and activities in Thailand are now made even more remarkable with the adoption of new cultural ideas, enhanced sustainability capabilities and international industry standards.

Let the magic of Thailand elevate your corporate events and help you achieve breakthrough results for your business.


To master the magic of MICE in the Kingdom, start by working with our professionals, who have made Thailand one of the world’s top business destinations. Rest assured that our events also adhere to the highest operational and international standards such as the Thailand MICE Venue Standards, ASEAN MICE Venue Standards and Thailand Sustainable Event Management Standard.

Deploy the many innovative solutions that we have developed to simplify MICE management and rejuvenate the delegate experience.

With Thailand’s economic potential magnified by the development of the Eastern Economic Corridor and strong investments in future-forward industries – from medical & wellness; biotech & green tech; robotics; aviation to logistics – to power the region into the future, new business opportunities will also present themselves to business delegates, as easily as with a wave of a magic wand.

Thailand’s magic also comes alive through the culture of our local communities and made more widely accessible to corporate partners with our Thailand’s 7 MICE Magnificent Themes and 10 MICE cities.

With the Kingdom’s adoption of the Bio-Circular-Green model for sustainable economic development, our MICE workforce has also come up with green initiatives with outstanding eco-friendly outcomes.

After the deals are sealed, the magic of Thailand as a top bleisure destination will continue to manifest itself across a dazzling diversity of destinations and attractions too.

Throughout your time in Thailand – from your event venue to your idyllic getaway – you will recognise a certain graceful hospitality and finesse among the people you encounter too. Understated but unmistakable, it can only be described as heartfelt Thai-ness.

Master the magic of MICE in Thailand.

Discover how Thailand can help you find business success here.

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