Asia/Singapore Wednesday, 8th April 2026
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Jason Kruse joins Anantara Maldives Resorts as complex GM

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Minor Hotels has appointed Jason Kruse as complex general manager for Anantara Dhigu, Anantara Veli, and Naladhu Private Island Maldives.

He will oversee strategy and operations across the three distinct resorts, driving guest experience, brand alignment, and sustainable growth.

With over 20 years’ experience in luxury hospitality across Asia-Pacific, including leadership roles at Amilla, Kurumba, and JA Manafaru in the Maldives, Kruse brings deep market insight and operational expertise to his new role.

Thailand powers up with TCEB-TAT joint campaign

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Thailand is embarking on a new campaign to boost its business events market

The Tourism Authority of Thailand (TAT) and the Thailand Convention and Exhibition Bureau (TCEB) have partnered to launch the Thailand Power Up campaign, offering new support and incentives for meeting and incentive travel organisers from October 2025 to July 2026.

To qualify for support, events must meet minimum attendance and duration requirements. Longhaul markets (Europe, Africa, North/South America, Oceania) require a minimum 100 participants and a stay of at least four nights. Meanwhile, short-haul markets (Asia) require a minimum 200 participants and a stay of at least four nights.

Thailand is embarking on a new campaign to boost its business events market1637

Support will be provided as financial assistance or non-financial aid, which includes MICE Premium Lane Service at the airport, local community souvenirs, coordination with government agencies, performances, and Thai-style hospitality.

In all, the collaboration is expected to generate approximately 4.3 billion baht (US$132.5 million) in revenue from an estimated 65,000 travellers.

As part of the joint strategy, TCEB and TAT will also co-host several international promotional events, which includes inVOYAGE Global 2026, a luxury incentive travel and events gathering from April 17 to 20, 2026, at The Peninsula Bangkok. The event is expected to attract 200 to 300 senior events professionals, with 80 per cent coming from the UK, Europe, and North America.

In 2026, the bureaus will also jointly host a series of business events roadshows in 2026 across strategic markets, including China, Taiwan, Korea, Germany, the UK, and Kazakhstan, to connect top international buyers with Thai business events operators.

The initiative follows a joint press conference where TCEB and TAT welcomed news of the upcoming Amway China Leadership Seminar, which will bring over 10,000 Chinese delegates to Bangkok in March and April 2026.

Thailand’s MICE industry champions hyper-local, health-focused food experiences

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From left: Bio Buddy, Tastebud Lab & Future Food Network’s Santi Abakaz (moderator); Stream Events Asia’s Kris Srisatin; and Bhirajburi Group’s Itthi Nitayaporn speaking on the panel

Food is no longer just a line item in event planning, and has evolved into a hyper-curated design tool that not only feeds delegates but also shapes experiences, supports health, and tells a sustainability story.

This shift was spotlighted at the Beyond Nutrition: Future Food, Personal Wellness & Sustainable Hospitality Ecosystems session hosted by Tastebud Lab during IT&CM Asia and CTW APAC 2025 last month.

From left: Bio Buddy, Tastebud Lab & Future Food Network’s Santi Abakaz (moderator); Stream Events Asia’s Kris Srisatin; and Bhirajburi Group’s Itthi Nitayaporn speaking on the panel

For Kris Srisatin, founder and managing director of Stream Events Asia, designing food experiences begins with matching menus to activities.

“As an event organiser, I design the food according to the activities. If you have morning yoga on a rice barge cruising down the Chao Phraya River, the menu has to be healthy, light, and local,” she explained.

Delegates, she added, are more health-conscious than ever: “They don’t want heavy carbs or oily food. What we serve has to be designed not only for the experience, but also to impact their health.”

Increasingly, this means tapping into Thailand’s villages and provinces.

“These days, we are seeing increasing requests to the local communities because the key source of ingredients is local. It’s green, clean, organic – and that impacts health and wellness. It’s not just for the body, but also the mind,” she highlighted.

Bangkok Marriott Marquis Queen’s Park’s executive chef, Itthi Nitayaporn, shared similar observations: “Guests now want to know more – where the fish came from, how it was grown, and whether it has sustainable certification.”

His team is responding to clients’ wellness and sustainability requests around food with greater flexibility, offering plant-based menus, alternative proteins and lighter portions while maintaining authentic Thai flavours.

“It’s about being flexible, not strictly vegetarian,” he noted.

The hotel has also pioneered sustainability practices, from being one of the first hotels in Thailand to work with Scholars of Sustainability on food waste reduction to achieving zero landfill waste through creative repurposing initiatives like transforming leftover oyster shells into fire-proof paint for local schools.

Yet challenges remain.

“One of the biggest issues is waste. Guests expect buffets, which creates heavy surplus. At the same time, when we buy directly from fishermen or farmers, supply can be inconsistent. We need to plan menus around the season, stay flexible, and keep educating partners so they can grow with us,” Itthi explained.

Both speakers acknowledged that corporates remain cautious about hygiene when sourcing directly from communities. Convincing them requires proof of quality and consistency, alongside stories of social impact.

Stream Events Asia partners with the Thailand Convention and Exhibition Bureau, the Thailand Incentive and Convention Association, and the Designated Areas for Sustainable Tourism Administration to run training programmes. The goal of these programmes is to raise community standards in preparation, presentation, and hygiene to an international level.

Kris shared how her team worked on coffee breaks in Hua Hin using local desserts and fruits, while simultaneously training villagers in hygiene and presentation.

Despite the hurdles, both panellists believe Thailand has a chance to lead in this space.

“Our goal is to be more local as a hotel – to use more products directly from the community and share that story with clients so they know what they’re eating and who they are supporting,” said Itthi.

Kris agreed: “When clients understand that their spending supports children’s education and local livelihoods, it becomes part of the wellness journey.”

Looking ahead, she sees regenerative food ecosystems as Thailand’s competitive edge.

“Innovation in food design must also deliver exclusivity and meaning. It has to be something memorable – something people take home and remember as part of their journey into Thailand,” she concluded.

Hong Kong pushes district tourism with experiential focus

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Hong Kong transforms districts with experiential tours

The Hong Kong government’s Tourism is Everywhere policy is driving the use of district resources to create unique tourism products, aiming for in-depth pre- and post-conference tour experiences across the city.

Travel operators are adapting to the shift toward experiential travel for both inbound visitors.

Hong Kong transforms districts with experiential tours

Kam Wai Travel’s managing director, Frankie Lam, says the policy is spurring new in-depth tours. He notes that local districts, once resistant to tourism, are now “more active” post-pandemic19. Kam Wai is collaborating with local organisations to offer workshops for corporate visitors, such as Wing Chun martial arts classes.

Over in Lei Yue Mun, Ambition Travel is packaging experiences beyond the traditional seafood meal. For instance, Lei Yue Mun partner with restaurants for fresh seafood picking secrets, and a local bakery for Chinese cookie workshops.

The company’s inbound/outbound manager Kenji Tsang said “traditional sightseeing” is outdated, prompting them to create experiential workshops that offer a peek into local culture.

While supporting the policy’s expansion of product scope, Momentous Asia Travel & Events general manager, Doris Lam, called for more government support in the form of better coordination and tour guide training.

Last month, the Travel Industry Council demonstrated a potential itinerary: a half-day trip to the eastern waters of Victoria Harbour. The route included a double-decker bus ride from Central, a visit to the Hong Kong Museum of the War of Resistance and Coastal Defence, a ferry to Lei Yue Mun for a seafood meal, and a tour of villages and heritage sites. The trip also showcased the government’s newly-completed waterfront enhancement project in Lei Yue Mun, which adds street art, new viewing platforms, and a pier.

Osaka sees boom in MICE ahead of Expo’s close

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Expo 2025 in Osaka

Japan’s Kansai region is seeing a surge in demand for business events, fuelled by its hosting of Expo 2025, a six-month event in Osaka due to conclude on October 13.

The World Exposition has driven investment in the construction and renovation of new facilities and infrastructure while also raising the global profile of the region as a destination for business events.

Expo 2025 in Osaka

Ahead of the event’s opening, on April 13, key players in the business events industry in Osaka formed Team Osaka MICE, an initiative described by Osaka Convention & Tourism Bureau (OCTB) as “a unified effort to bring more meetings and events to Osaka leading up to and during Expo 2025”.

The city has also been “working to improve its global standing leading up to Expo 2025, showcasing the flexibility to hold a variety of events, including adapting to new global standards in sustainability”, added the OCTB.

Those efforts are bearing fruit, with a range of events held in the region in recent months, such as the Asia Beauty Expo, which brought 20,000 pax and 150 companies to Osaka in June, and the Global Startup Expo in mid-September. In October, Higashiosaka will host The Corporate Games, an international multi-sport festival held in 37 countries.

Business events arrivals to Kansai are enjoying new regional improvements including the launch of international flights into Kobe in April and the March opening of Grand Green Osaka’s south wing, which comprises the Waldorf Astoria Osaka, Hotel Hankyu Gran Respire Osaka, business events spaces, 55 shops and restaurants and wellness facilities.

Onyx targets growth through MICE

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Yuthachai: Onyx Hospitality Group commands strong recognition in Thailand

A combination of vigorous sales efforts, new campaign aimed at business event planners, hardware rejuvenation and expanding property portfolio is expected to put Onyx Hospitality Group on the fast track to a stronger performance in the  business events segment.

The Thailand-based company launched in July its first chain-wide business events-focused campaign, Onyx Onward – Unlock Double Benefits That Matter Most.

Yuthachai: Onyx Hospitality Group commands strong recognition in Thailand

At a time when event planners and event owners are closely watching their budgets while being spoilt by choice across hotel, venue and destination options, Yuthachai Charanachitta, CEO of Onyx Hospitality Group, believes that a perk-led campaign helps his customers to make the right choice quickly.

“There is also the benefit of a double reward since event planners and event owners can gain points towards the Onyx Rewards loyalty programme,” he added.

Sunny Kim, vice president, global sales at Onyx Hospitality Group, shared that the campaign has drawn interest from across various geographical markets.

“We will review the outcomes of this campaign when it ends on October 31, and update the list of benefits, if necessary, for the next edition. We will also see what else we can do (to grow business events bookings) with our strategic partners,” added Kim.

Furthermore, the campaign opens the eyes of event planners and owners to the group’s selection of event-ready hotels. Flagship properies such as Amari Bangkok, Amari Phuket, Oriental Residence Bangkok and Ozo North Pattaya in Thailand; Amari SPICE Penang in Malaysia; and Amari Vang Vieng and Amari Vientiane in Laos; and Amari Colombo in Sri Lanka are prime options.

Amari Bangkok, which emerged recently from major renovations, stands out in the portfolio for business events, as it occupies a central city location and offers more than 564 keys and 18 function rooms, including 15 breakout rooms.

Amari Phuket boasts large outdoor spaces overlooking the Andaman Sea – something that creative events value, remarked Yuthachai. Events with 120 guests can be arranged at the private jetty while the outdoor area of Rim Talay Restaurant can take 120 pax.

Meanwhile, the dual-branded Amari Pattaya and Ozo North Pattaya complex offers event groups a variety of rooms to suit different delegate profiles. There are also 11 indoor and outdoor spaces to choose from.

Amari Bangkok is not the only property to benefit from a modern update. Onyx Hospitality Group is putting Amari Don Muang Airport Bangkok, Amari Buriram and Amari Phuket through an asset enhancement initiative that will result in transformed guestrooms, dining venues and other facilities.

Yuthachai also shared plans to construct a third hotel tower at the Amari Pattaya complex, allowing the addition of the Shama serviced apartment product to be brought into the mix. The Shama tower will offer around 180 keys and allow guests to share the facilities of Amari Pattaya and Ozo North Pattaya.

Yuthachai told TTGmice that a strong relationship with customers is crucial for the group to succeed in the international business events industry. He has tasked his sales teams to “initiate first contact” with the growing number of multinational companies that have set up operations in Thailand. He also hopes to attract regional events to Thailand.

Yuthachai believes that the Onyx Hospitality Group commands strong recognition in Thailand, where it is established and has flourished for the past 60 years, and aims to accomplish the same across Asia where his hotel brands – Amari, Shama, Ozo, and Oriental Residence – are present.

He also shared that the Amari brand will be rejuvenated next year to reflect a stronger upper-scale positioning.

Millennial and Gen Z demands reshape incentive travel

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Younger workers push incentive trips toward sustainability and authentic experiences

Corporations are reshaping incentive travel to meet the evolving expectations of their millennial and Gen Z workforce.

These younger generations value experiences, seeking trips that blend professional recognition with personal growth and cultural immersion.

Younger workers push incentive trips toward sustainability and authentic experiences

As a result, programmes are moving away from conventional luxury getaways and towards purpose-driven journeys that integrate sustainability, community engagement, and authentic local encounters, shared buyers at IT&CM Asia & CTW APAC 2025.

Paula Wong, founder and CEO of Paula & Co DMC (Thailand), shared that companies in Thailand are increasingly involving their millennial workforce in event briefings prior to the incentive trip.

She shared: “By inviting employees to contribute ideas and preferences, organisations are not only delivering engaging travel programmes, but also fostering loyalty and a stronger emotional connection to the workplace.

“It also gives them a sense of ownership and ensures activities resonate more deeply with their interests and values.”

Wong added that incentive programmes shaped by millennial and Gen Z tend to avoid fully packed schedules, as participants now prefer having free time to explore or pursue personal interests.

In addition, these younger generations are drawn to community-based tourism activities that carry a strong sense of purpose and highlight sustainability. When included, teambuilding activities are usually light, held in comfortable air-conditioned settings, and designed to encourage company bonding.

Carrie Xu, sales manager at Beijing-based A Trails, shared that clients with a Gen Y and Gen Z majority are usually in the IT, petroleum, architecture and design sectors.

She observed that these younger participants also show strong interest in soft adventure activities, such as hiking, camping, and ATV rides.

While many incentive groups still comprise a mix of age demographics, Xu noted that programmes are usually tailored to accommodate both younger and older participants.

This flexibility, Xu added, has become a key factor in designing successful incentive itineraries.

Tamas Varga, director of operations from I Like MICE in Hungary, shared that he is actively working with younger individuals to craft social media messages. By engaging younger voices, I Like MICE ensures that incentive travel programmes are promoted in ways that resonate with millennial and Gen Z audiences.

He added that the preferences of these younger groups often include gastronomy-driven experiences, such as dining at Michelin-star restaurants, discovering local street food culture, or enjoying curated culinary workshops with chefs.

Authentic experiences, such as hands-on craft making with local artisans or immersive cultural exchanges, Varga added, also help participants to feel a genuine connection with the destination.

IT&CM Asia and CTW Asia-Pacific 2025 concludes with strong attendance and experiential focus

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IT&CM Asia and CTW Asia-Pacific 2025 showfloor

The 33rd IT&CM Asia and 28th CTW Asia-Pacific 2025 successfully concluded, reporting a show characterised by a strong focus on experiential learning, networking, and regional partnerships.

The double-bill event welcomed over 270 exhibitors and more than 400 business events, association, and corporate buyers from over 50 countries and territories.

IT&CM Asia and CTW Asia-Pacific 2025 showfloor

At their respective booths, destinations and organisations added fun experiential elements through activities, giveaways, and entertainment.

Meanwhile, the conference portion featured tailored educational sessions and workshops, allowing delegates to focus on relevant topics. Highlights included an ICCA-led Sustainable Gastronomy in MICE engagement activity, and a cocktail mixing session by Singapore Expo.

Keynote addresses included Thailand Convention and Exhibition Bureau’s (TCEB) president Supawan Teerarat on Design Local: Quenching the Thirst for Authenticity, and PATA’s CEO Noor Ahmad Hamid on Shaping the Future of Travel.

Beyond the floor, the event’s focus on immersive experiences began before the official opening with a Bang Kachao Pre-Event Tour hosted by TCEB. Delegates explored Bangkok’s “green lung”, participating in sustainable activities like planting native trees and creating custom diffusers. The evening concluded with a Lost Plate Bangkok Evening Food Tour via tuk-tuk, sampling local street food and delicacies.

Following the exhibition, buyers participated in TCEB-organised post-show tours to explore business events-ready destinations outside of Bangkok.

In Sukhothai, delegates experienced the region’s cultural heritage through visits to historical parks, porcelain villages, and hands-on souvenir creation.

Meanwhile, Krabi offered adventure and wellness, including snorkelling, zip-lining, and pristine beach relaxation.

Lastly, Khon Kaen focused on local craftsmanship and culture, featuring visits to the Ban Chiang UNESCO World Heritage Site, weaving centres, and authentic farm-to-table Isan cuisine.

The next edition of IT&CM Asia and CTW Asia-Pacific is scheduled for September 22 to 24, 2026, in Bangkok, Thailand.

Lanson Place welcomes new area GM for Hong Kong properties

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Lanson Place has appointed Cecilia Lo as area general manager of Lanson Place Causeway Bay, Hong Kong and Lanson Place Waterfront Suites, Hong Kong.

In her new role, Lo will oversee the operational and strategic management of both properties.

Lo brings over 20 years of experience in Hong Kong’s luxury hospitality sector. She joins Lanson Place from K11 ARTUS, where she served as general manager since 2019, overseeing day-to-day operations, contributing to new property developments, and leading feasibility studies for brand expansion.

Spaces for success Part 2

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Hotels are no longer mere venues for business events. Instead, they play a big role in supporting event planners’ content delivery by providing an environment that satisfies attendees’ lifestyle expectations and brings programme ideas to life.

From biophilic design that inspires positive mood and creativity to thoughtful cuisine that answers atteedees’ quest for mindful living, hotels are demonstrating a variety of ways to redefine the business event experience.

The boardroom at Amari Vientiane is ideal for executive meetings and focused discussions

Onyx Hospitality Group
Onyx Hospitality Group has adopted a wellness- and sustainability-forward strategy for business events.

“Our goal is to deliver seamless service with thoughtful touches that turn corporate functions into standout experiences,” shared Sunny Kim, Onyx’s vice president of global sales. This includes wellness activities, sustainable event design, and “engaging experiences that go beyond the boardroom”.

In December 2024, Amari Bangkok introduced an EV Shuttle Tuk Tuk for delegates to explore Bangkok in a sustainable manner.

The group is also dishing out healthier and more nutritious F&B options at business events hosted at its properties.

For example, Amari Bangkok introduced “zero-energy” coffee breaks that are designed to keep energy levels high without overindulgence, as well as nutritious meals made with organic ingredients.

The group has also entered partnerships with local food organisations known for their ethical processes, such as Naeville Organic Farm, known for its cage-free eggs, and Thai artisanal cheese maker Jartisann, a champion of sustainable farming practices.

Furthermore, adoption of innovations like Winnow AI, which reduces food waste by up to 70 per cent, and ecoSpirits, which cuts bar waste by 95 per cent, supports Onyx’s green goals.

According to Kim, the group’s approach is to align each brand with the evolving needs of today’s event planners and attendees.

Each Onyx brand supports a different business events segment – Amari for large-scale events; Ozo for dynamic, creatively-driven gatherings; Shama for executive retreats; and Oriental Residence Bangkok for boutique, high-end meetings.

She noted: “Today’s organisers are not only seeking reliable logistics and functional venues. They are also looking for meaningful, personalised experiences that reflect broader values like sustainability, wellness, and authenticity.”

Ultimately, Onyx is ready to offer what matters most to today’s delegates, whether it is a revitalising gastronomic experience, a well-being-focused activity, or a more sustainable way to meet, Kim added.

Most recently in August, Onyx Hospitality Group launched its first-ever chain-wide business events campaign, ONYX Onward – Unlock Double Benefits That Matter Most. Available across properties in Thailand, Malaysia, Laos, and Sri Lanka, the offer gives planners booking 10 or more paid room nights the choice of any two benefits from a suite of six options, ranging from a five per cent master bill rebate and complimentary room upgrades, to F&B discounts and themed coffee breaks. The offer ends October this year. 
– Anne Somanas

Crowne Plaza Phu Quoc Starbay has a variety of unique outdoor venues

InterContinental 
Hotels Group
As business events evolve to prioritise well-being, authenticity, and meaningful engagement, InterContinental Hotels Group (IHG) is meeting these expectations with thoughtfully-designed spaces and experiential offerings that go beyond conventional meeting formats.

Following a global brand refresh in October 2023, IHG now has two new hallmarks: Insider Expertise and Incredible Occasions. With a dedicated team on hand, the brand curates events that are both highly personalised and unforgettable, enhanced by locally-inspired touches and thoughtful details.

For instance, InterContinental Fiji Golf Resort & Spa offers a Vanua Immersion Dinner, a signature cultural evening that celebrates the destination’s five natural elements. The programme includes a traditional Fijian torch lighting ceremony, a kava ritual, live art and craft demonstrations, meke dance performances, and 
a fire show.

Another IHG brand, Crowne Plaza Hotels & Resorts, also caters to the desire for stimulating environments by offering a variety of inspiring meeting and event spaces. These include pre-function areas filled with natural daylight and framed by lush gardens, beachside terraces, and lawns at Crowne Plaza Phu Quoc Starbay, and indoor-outdoor dining areas at Allora, the Italian restaurant at Crowne Plaza Changi Airport.

IHG has also enhanced its digital offerings for corporate event planners by way of a dedicated meetings platform.

Dean Jones, vice president, commercial, East Asia & Pacific at IHG Hotels & Resorts, said: “We offer meeting planners a range of cost management tools and services. These include planning and booking tools such as EasyGroup, which allows bookers to share links and manage their rooms booking at no extra cost.”

IHG’s commitment to responsible events is reflected in its Meeting for Good campaign, launched in 2023. Jones explained that it “reinforces our commitment to look after the world around us while strengthening the competitive advantage of our hotels through the provision of a Sustainable Meetings Playbook”.

IHG pays close attention to retaining clients to build repeat business.

Jones shared: “The most cost-effective strategy is running a strong loyalty programme. As long as bookings come through our direct channels, we own that journey from beginning to end. For instance, we’re able to draw on insights from previous stays – such as specific preferences or service expectations – and use that information to tailor future stays or events.

“This personalised approach helps ensure a consistently high-quality experience that keeps clients coming back.” – S Puvaneswary

Bangkok Marriott Marquis Queen’s Park has two grand ballrooms

Marriott International
One of Marriott International’s strengths is its extensive portfolio of hotels and resorts, which spans all customer segments. The hospitality company also prides itself in creating trusted experiences and meaningful connections for every guest, regardless of the market segment.

“Our luxury hotels are well positioned to cater to bespoke events, from small intimate business meetings to large-scale marquee events. Hotels in the premium category provide well-sized event spaces, while properties in the select category offer affordable options for more budget conscious clients,” said Ramesh Daryanani, vice president global sales, loyalty operations & partnerships, Marriott International Asia Pacific excluding China.

For example, the Bangkok Marriott Marquis Queen’s Park – which houses some of the city’s largest event venues – offers more than 4,000m2 of venue space across 33 venues, including two grand ballrooms that can accommodate up to 1,500 guests. To promote attendee well-being, the hotel offers curated wellness breaks, such as stretching or mindfulness sessions, and menus with nutritious, plant-based, and sustainably-sourced options.

Meanwhile, the Sheraton Hua Hin Resort & Spa prioritises attendee wellness with offerings like nutrient-rich coffee breaks and mindful activities such as morning yoga on the beach, and guided stress-relief sessions. The resort also offers destination-specific culinary experiences with locally-sourced ingredients, including fresh seafood and regional specialties. Through its Gatherings by Sheraton programme, the resort provides memorable and enriching experiences that blend purpose, creativity, and connection.

Sustainability is also incorporated into Marriott’s business events offering, where Connect Responsibly provides organisers with meeting impact reports, and the option to offset their carbon footprint.

Daryanani added: “Organisers are prioritising purposeful events, wellness integration, and ESG-conscious venues. Our Good for You, and Better for the Environment campaign speaks directly to that, inviting planners to create impactful gatherings.”

For instance, at the W Singapore – Sentosa Cove, wellness is integrated into event experiences with add-ons like sunrise yoga and pilates, all customisable for any group. Also in the works are ice baths, aqua biking, and boxing sessions.

Over in Vietnam, the JW Marriott Hanoi offers a JW Lakeside Gardens Adventures experience. Here, in-house horticulturists guide guests through the JW Greenhouse, Herb Garden, and Animal Farm, where the activity is designed to connect guests with nature.

As for Westin Manila, the property provides meeting menus that stimulate focus and creativity, along with wellness activities like breathing exercises and massages. In November 2023, the hotel became the first to introduce neuroinclusive practices for events of 250 people or more, ensuring a more inclusive experience for all.

Planners are supported and rewarded by the Marriott Bonvoy Events loyalty programme.

Daryanani elaborated: “Our current Good for You, Better for the Environment campaign gives planners discounts off room rates or meeting packages when participants enrol as Marriott Bonvoy members, and access to complimentary carbon offsets when a minimum spend is met.” – Rachel AJ Lee

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