Asia/Singapore Thursday, 9th April 2026
Page 560

TMCs do well in meeting travel needs for offshore heavy industries

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An offshore oil rig in Rio de Janeiro pictured

Heavy industry corporate travel buyers and a specialist TMC reveal that the increased use of charters is helping to meet airlift needs by repatriating employees in marine, oil and infrastructure projects affected by the Covid-19 pandemic.

Peter Muller, international board director, ATPI, a specialist TMC and worldwide charter operator, said the agency was harnessing charter opportunities in the offshore and marine industries.

TMCs for heavy industries had to come up with creative workarounds travel restrictions during the pandemic; an offshore oil rig in Rio de Janeiro pictured

Muller added that apart from more charters being mounted in Australia and a number of areas around the world, some flights saw different companies sharing capacity to cut cost.

Glencore, a multinational commodity trading and mining company, has been putting on more charters, and to address the concern for and commitment to arrival destinations, nurses at departure points and temperature taking of travellers were put in place, according to Paul Littman, its regional procurement coordinator.

Sometimes, TMCs had to get creative to work out a destination’s travel restrictions.

Muller shared: “There was an opportunity to put people on rigs in the Gulf of Mexico, but there was the question of the 14-day quarantine. So we put them on a cruise ship then sent them by helicopter to the rig and back.”

Broadspectrum, an infrastructure maintenance services company, could not have done it without its TMC, which had to repatriate 40 crew onboard the Diamond Princess stuck in Tokyo back to Australia, John Browne, general manager category services, shared.

Littman added: “Our travellers can fly to Brazil, so what we want (from our TMC) is the current state of regulations, where we can and cannot travel to and how to track our people,” he said.

A more fundamental question for Glencore, which is switching to a new TMC, is if the “dedicated team at tender” would remain intact and what are its future investments when all businesses are facing cash constraints, Littman commented.

A Corporate Travel Community (CTC) online poll on how adaptive and proactive TMCs were in meeting corporate travel needs throughout the Covid-19 crisis showed encouraging results.

Almost half (48.4 per cent) of respondents said their TMC was “very supportive with current bookings and discussion of future options”, while 44.1 per cent said their TMC was “very supportive in every aspect, with a high level of contact and solutions for future travel”.

According to Muller, GDS projections show 2019 corporate travel levels might only return in 2022/23 and would still be 10 per cent down, and moving forward, TMCs would be in the management of continual change.

Japan places limit of 250 inbound business travellers daily

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Travellers at Osaka's Airport

Japan is preparing to admit up to 250 inbound travellers per day as it eases entry restrictions imposed to limit the spread of the Novel Coronavirus in the country.

The quota, which will begin this summer, will apply to travellers from New Zealand, Australia, Vietnam and Thailand, because they have the pandemic under control and enjoy strong economic ties with Japan, according to The Mainichi, which cited unnamed government sources.

Business travellers will be prioritised in 250 count limit; Narita International Airport pictured

The plan will prioritise businesspeople such as executives and engineers, before opening to students and, finally, tourists, the article continued.

Under the scheme, travellers must test negative to a polymerase chain reaction (PCR) test before departure and take a further PCR test on arrival.

They will also be required to submit an itinerary and refrain from using public transportation. They may be asked to record GPS data on their smartphone to enable Japanese authorities to carry out contact tracing should they be found to be infected.

Air New Zealand is among the first airlines to announce resumed flights to Japan. The carrier will start passenger flights on June 25, with a weekly return service on its Auckland–Narita route, which has been suspended since March 30.

In time, the Japanese government expects to extend entry to citizens of other countries, including China, South Korea and the US. At present, citizens of 111 nations are banned from entry at Japan ports to help stop the spread of Covid-19.

Businesses must transform as industry is “ripe for rupture”, say experts

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Even though the Covid-19 pandemic has endangered the traditional business events industry, its proponents say that the outbreak has in fact highlighted event models that were obsolete even before the virus broke.

Speaking at a webinar hosted by ICCA and TTG earlier this month, Oscar Cerezales, global executive vice president, COO Asia Pacific, MCI Group, said: “There absolutely may be sections of the MICE value chain that will become obsolete, but some were already obsolete even before Covid-19.

Event models with large number of participants will become obsolete, predicted panellists

“Many of these are eroded models – people are still thinking of the thousands of delegates attending a congress – but this will change. Destinations and industries that are obsessed with one client segment are ripe for rupture. The whole industry is ready for a shake.”

Large-scale conventions are expected to become a rarity, due to travel budget cuts, risk of contamination at big events, and reduced motivation to spend on expensive passes, noted Alexandre de Juniac, director general & CEO, IATA.

Instead, Cerezales predicted that the next level of events will successfully find a “new way of segmenting audiences” according to location, which influences their digital and physical attendance. One way to do so is by striking partnerships with broadcasting platforms, such as Zoom.

“The Zoom guys may be a competitor of PCOs and convention centres, but you can see them as partners and collaborators instead,” he said.

For Taiwan-based PCO GIS Group, change comes in the form of restructuring its organisational model to transform its staff into an “amoeba”, shared Jason Yeh, the company’s founder & CEO.

He explained: “Traditionally, PCOs have different teams on different projects, and each team handles the project from beginning to end. But we recently restructured to break this model.

“We separate our team into different parts like an amoeba so that people can form teams very quickly. The company culture needs to be very open and transparent to keep talent, and be very clear on the status of the project so that people can easily jump in to join the taskforce.”

Government agencies also have an opportunity to shake things up.

For example, the Thailand Convention & Exhibition Bureau (TCEB) has disrupted its role as a CVB to function not just as a supporter and facilitator of business events, but also as a “co-creator with the private sector”, described Nichapa Yoswee, senior vice president, TCEB.

She continued: “We work very closely with associations and position ourselves as a strategic partner. We discuss ideas and collaborate with other government agencies to facilitate the running of big or small events. We see ourselves as a thought leader alongside our industry friends.”

She remarked that the perspective shift comes in using business events as “a marketing tool” for the country, as well as a means to “bring in positive economic and social impact” for local communities.

“The government will play an important part in MICE in the new world,” she concluded.

Cautious recovery for Singapore MICE, with “test-water” events and roadmap

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Singapore’s business events industry can expect a trickle of small gatherings meant to test the waters for an eventual restart of activities in the country, as she moves into the second phase of reopening from June 19.

These ‘test-water events’ may be trialled in Phase Two (Safe Transition) or in the later part of the year, revealed Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) president, Aloysius Arlando.

SACEOS will soon unveil a roadmap to help Singapore’s business events recover

The decision was called at a June 1 meeting between SACEOS and Singapore’s senior minister of state, Ministry of Trade & Industry and Ministry of Education, Chee Hong Tat, who shared insights into the government’s recovery plans.

Arlando shared: “This crisis hasn’t simply paused our plans, it has fundamentally altered the way we live, work and play. The rules of engagement have changed, and difficult decisions will have to be made.

“With a focus on maintaining community health and safety, the reopening of the Singapore economy will be a very gradual process. These cautious steps are necessary to ensure we are firmly on the road to recovery.”

To prepare event companies for the eventual return of business, SACEOS – in conjunction with the Singapore Tourism Board and Enterprise Singapore – has announced an Industry Resilience Roadmap (IRR) that will serve as an operational handbook for enterprises to thrive in a post-Covid world.

Development of the IRR has commenced, and it will focus on three strategic objectives: outlining a hygienic and sustainable operating environment for the reopening of events; strengthening digital foundations and risk-mitigated business models; as well as developing new certifications, accompanied by a qualified list of industry players.

This is the association’s latest effort in pulling its members through the pandemic crisis. Previously, it launched specialised support programmes, including a number of SME Clinics focused on risk management.

“Right now, our industry is at a strategic crossroads. We must marshal our collective wisdom and strength to revitalise our businesses and create new pathways for our workforce in the new world order so that Singapore can continue to be truly competitive; a global Asia node to behold,” Arlando said.

Pico+ and Migu strike up a partnership

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Pico Far East Holdings has formed a strategic alliance with China Mobile’s Migu Video Technology

Pico Far East Holdings has formed a strategic alliance with China Mobile’s Migu Video Technology (a wholly-owned subsidiary of China Mobile’s Migu Culture), in response to the rapid growth in the online virtual events and exhibitions trend.

The alliance aims to create online virtual events and exhibitions and other innovative platforms, by joining Pico+’s expertise in exhibitions and event marketing, with Migu’s focus in content production and immersive experiences.

This partnership aims to create new virtual events and exhibitions

The partnership will cover three spectrums:

  1. Online and virtual exhibitions and platforms

Leveraging platforms like China Mobile’s Global Virtual · Reality Conference, Pico+ and Migu will organise themed exhibitions and industry summits and launch new exhibition formats such as cloud-based forums, exhibitions, signing ceremonies and trading. The alliance will also create an “online VR virtual exhibition centre” for China Mobile’s “Cloud VR” service, creating a social feast in the VR world.

2. VR content channels on mobile phones, TVs and VR headsets

Pico+’s 360-degree virtual exhibitions and virtual conference experiences will be powered by Migu’s capabilities in video content distribution across three major channels – mobile phones, TVs and VR headsets. The alliance will create VR content channels and unique panoramic content for users, incorporating and operating features such as cloud exhibitions, cloud forums and more.

3. VR e-commerce and online new economy

The alliance will combine the expertise of Pico+ in 360-degree 3D VR display technology with Migu’s resources in e-commerce merchandising. This will ultimately help convert “footfall” from cloud exhibitions into online consumption. The resulting virtual commerce, or V-commerce, platforms tap the potential of new economy created by VR and online services.

Park Hyatt increases meeting options available in Suzhou

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The Park Hyatt brand has opened an outpost in Suzhou, eastern China, located near Jinji Lake in the heart of Suzhou Industrial Park.

There are five function venues spread over 2,400m2 within, suitable for gatherings for intimate groups of 12, up to 900 attendees.

Accommodations can also be arranged for overseas attendees in Park Hyatt Suzhou’s 178 rooms and suites, ranging from 50 to 173m2 in size.

Facilities on-site include a pool, fitness centre, spa with six treatment rooms, as well as three F&B venues – Xizhou Hall serving locally-inspired fare, the Living Room for light refreshments and tipples, and Apartment 208 which specialises in prime steak and sustainable seafood.

New challenges with online shift

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Hybrid events may well be the future of the MICE industry

The extended reliance on online meeting technology during the ongoing pandemic has allowed business event organisers to be more attuned to virtual event formats, planting the seed for a hybrid model even after travel resumes and mass gatherings are allowed again.

This expectation was put forth by panellists who participated in the hour-long TTG Conversations: The end of events as we know it? webinar – the first of a series created by TTG Asia Media to help industry players stay connected during the disruptions caused by Covid-19.

Hybrid events may well be the future of the MICE industry

Held on April 29, the webinar chaired by group editor Karen Yue featured four speakers: Iain Bitran, executive director, The International Society for Professional Innovation Management (ISPIM); Veemal Gungadin, CEO, GlobalSign.In; Joe Ciliberto, global director-sales and marketing, EventsAir; and Cheryl Tan, head of events, TTG Events.

With varying levels of border controls across the world likely to remain in the coming months, corporate restrictions on travel are not set to loosen anytime soon. As such, physical conferences and tradeshows can continue to expect challenges in terms of attracting international attendees. The panellists opined that a mix of face-to-face and virtual events will become a solution to ensure healthy participation.

Gungadin cautioned that event organisers will, however, need to rethink their event programming instead of just replicating a physical event online.

“It requires a whole new thought process… to build a great online attendee experience,” he remarked, adding that organisers must ensure virtual events are “seamless for attendees”. To achieve this, functions such as sign-on, live streaming, breakout features and Q&A capabilities should be available on a single platform.

Gungadin also emphasised that the content aspect of virtual events “is just going to get better and better very quickly” as organisers gain experience.

“Content quality has always been critical for any event. With physical events, you can play up the overall experience with great food, a stellar venue and (other elements at) the gathering. But online, you have only just the content (to impress the audience),” he added.

Additionally, delegates are often motivated to participate in events for networking purposes. Hence, organisers are also being challenged to create new ways to socialise online.

For the annual ISPIM Innovation Conference – which has been transformed into a virtual event from a live one in Berlin this June – Bitran shared that his team is preparing unique social activities. These include a pre-event live concert featuring bands from Portugal and Germany, and a professional DJ spinning live from Penang while delegates join in with their own cocktails remotely.

Meanwhile, Ciliberto suggested that gamification could be employed to encourage online audience engagement. He explained that delegates could earn points by joining sessions or answering trivia questions; with the points being used to redeem digital gifts like a Starbucks gift card.

One other topic brought up was a common misconception surrounding virtual events – the cost. While organising a virtual event requires just as much effort as planning a physical one, with cost savings from venue rental and F&B being channelled instead to technology and technical support, Bitran said it was common for the audience to believe that virtual events should be free to attend.

“It is critical to monetise a virtual event as you do with a physical event,” said Ciliberto, who suggested that organisers facilitate paid one-to-one engagements online, bring advertising opportunities onto the interface, and allow sponsors to facilitate or speak on webinars.

“You want your event to have good ROI, be it in terms of good engagement or financial benefits. There needs to be some (way to achieve) sustainability,” he added.
At present, Bitran’s team is implementing honour-based pricing for the virtual ISPIM Innovation Conference; delegates who can afford it can offer to pay more. “An ISPIM conference usually costs around €800 (US$864) to attend, but a fair amount now would be around €300,” he said.

Another group of industry players that would need to adapt to the industry’s shift to hybrid events are venues. Tan shared that Wi-Fi infrastructure, service support and technical know-how will influence her venue decision-making.

“(We are looking for) insights from the venue on how to work with their space (in delivering a hybrid event). Having that ability to help organisers conceptualise what they could achieve would make the venue more compelling,” she noted. – Additional reporting by Karen Yue

Creative executions

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Guests milling about ACC’s South Australian wonderland

World Routes 2019 Networking Evening & Awards
World Routes is the world’s largest B2B aviation conference, bringing together the world’s leading airlines, airports and tourism authorities for three days of meetings, industry presentations and social events. Significantly, it chose to celebrate its 25th anniversary in Adelaide last September, the first time the event had been held in the Southern Hemisphere.

Guests milling about ACC’s South Australian wonderland

 

Working with Lumino Events, Adelaide Convention Centre (ACC) played host to the outdoor welcome reception.

But its showcase function was the finale Networking Evening, where the brief was to deliver a “taste of Adelaide” with “big impact” and “lots of fun”. In response, ACC transformed their FGH Halls, a pillarless space that accommodated the conference’s 1800 guests, to resemble some of South Australia’s most iconic festivals and destinations.

The idea was to create a South Australian wonderland that let guests choose their own adventure at their own pace between four distinct zones.

To mark a departure from an otherwise usually structured evening, guests arrived to see a giant big top tent for a “wow” factor before moving to the Awards proceedings, which was condensed by half the usual time to just 20 minutes and opened with a 44-piece flashmob.

The programme then seamlessly transitioned into an entertainment mode with four event zones, designed to inspire curiosity and networking. These four divided zones feature Adelaide’s cabaret and fringe festivals, outback South Australia, local world-class vineyards, and a Side Show Alley with nostalgic fun games like a milk can toss.

Food was also themed for each zone, with the cabaret section featuring a giant grazing station, and the vineyard showcase offering seafood and premium wines, for example. As a grand finale, delegates enjoyed a performance by a Billy Joel Tribute band, which was chosen for its global appeal.

Following the successful event, ACC received feedback that the evening exceeded expectations for World Routes’ agreed objectives and vision. – Adelaine Ng

Singapore FinTech Festival
SingEx took advantage of its resident event, Singapore FinTech Festival (SFF), to parade the capabilities of its new culinary innovations.

SWITCH Startup Zone during Singapore FinTech Festival

 

Held in November 2019, the show was combined with the Singapore Week of Innovation and Technology (SWITCH) to form SFF x SWITCH 2019, which drew more than 60,000 participants from 140 countries.

Visitors at the festival experienced six halls packed with immersive stages and bustling exhibition booths, with each space customised to suit the event’s various segments and meetings. These included the massive Plenary Stage, the SLINGSHOT Stage for start-up pitches and the SWITCH Startup Zone. The event also tapped into the culinary team’s expertise and catering network to deliver tasty local fare in the style of a communal hawker centre.

A dedicated event app was also created, providing a one-stop platform for attendees to discover conference themes, understand speakers’ profiles, engage in live Q&A, navigate the event floor, keep up to date with upcoming highlights through push notifications and connect with other businesses for business matching. – Pamela Chow

Asialawyers
As one of Asia’s largest convention centres, IMPACT Arena and IMPACT Exhibition and Convention Center is no stranger to catering to a wide spectrum of events.

Lawyers participating in a friendly competition

 

One memorable event that stood out last year was the Asian Football Cup for lawyers, bar associations and law firms.

Held in April 2019, more than 500 participants from eight Asian countries – such as Mongolia, Japan and Nepal – attended, and the 23 teams competed in over 65 football matches over four days.

Every participating team was greeted with a special welcome at the airport, and the event kicked off with a draw ceremony on the first night, to see who would square off in the first round.

Matches were staged at a football stadium adjacent to IMPACT, and attendees were accommodated at the Novotel Bangkok Impact Hotel. The welcome cocktail reception and gala award ceremony were hosted in IMPACT’s Sapphire room.

To ensure that guests would recall the experience fondly, organisers hired a professional videography and photography team to capture the event.

All the teams also got to wear their football gear to the buffet dinners and award ceremony, during which everyone enjoyed a slideshow and reel of all match highlights. The winners and runner-ups were also given trophies.

Loy Joon How, general manager of Impact Exhibitions Management, shared that planners are increasingly looking to incorporate sports and fun related-activities in their meetings.

The IMPACT Sports Club and Tennis Academy is a result of this, and offers event organisers various ideas and ways to engage their meeting participants.

For instance, they can arrange for teambuilding activities with a wellness slant such as gym glasses like Zumba or yoga, to tennis lessons, all conducted by its in-house professional trainers.

The activities can be tailored to requirements as well depending on the event’s aims.

Currently, IMPACT is looking to expands its portfolio of in-house experiences.

“We are looking at establishing an international cooking school. Equipped with a fully-fledged kitchen, classrooms and living quarters, this facility will provide us the opportunity to design and incorporate cooking classes and other cooking-related activities into our meeting & event offerings as well,” shared Loy. – Anne Somanas

SE Asia collaborates to rebuild business events sector

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South-east Asian nations

As countries cautiously begin to reopen borders, business events associations in South-east Asia have come together to spur the recovery of the region’s meetings and events sector.

Sharing protocols for the safe reopening of events, exchanging advocacy tactics, and building resilience in South-east Asia is the focus of ongoing talks between trade associations in Singapore, Thailand, Malaysia, the Philippines, and Indonesia.

MICE stakeholders in South-east Asian nations are working together to make the regional bubble a reality

“A rising tide lifts all boats,” said Aloysius Arlando, president of the Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS), which is leading the charge to strengthen regional cooperation.

“A strong industry fraternity exists within South-east Asia, but the domestic situation in each market differs considerably,” Arlando explained.

He added that SACEOS is working closely with local government agencies to define a safe operating environment, and help guide Singapore’s industry towards a safe transition.

“We are sharing our plans with our South-east Asian neighbours, including learnings from our recent advocacy efforts, to ensure we remain resilient and emerge stronger in a post-Covid world,” he added.

SACEOS also spearheaded the Asia Community Building Pledge, which was signed at SMF 2019 by TICA (Thailand Incentive and Convention Association), TEA (Thai Exhibition Association), MACEOS (Malaysian Association of Convention and Exhibition Organisers and Suppliers), PACEOS (Philippine Association of Convention/Exhibition Organizers and Suppliers), and ASPERAPI/ IECA (Indonesian Exhibition Companies Association).

TICA president, Sumate Sudasna, said collaboration between trade association leaders has been fruitful, with talks of a regional travel bubble underway.

“We have pledged to maintain communication through the crisis and have indeed learnt from each other,” he said.

“I believe South-east Asia can definitely work together to emphasise our connectivity and complementary attributes, and to be recognised as a safe and hospitable region for MICE.”

Sharing knowledge is the first step towards regional recovery, but hurdles to effective cooperation remain.

Octavio B. Peralta, founder and CEO of the Philippine Council of Associations and Association Executives (PCAAE), said collaborative efforts similar to the recent agreement between BECA and CINZ will prove difficult as the pandemic has affected South-east Asian countries in different ways.

“Factors like government policies on health protocols, immigration rules, the opening of the economy, as well as incentive support for the MICE industry, differ from country to country,” he said.

“In the Philippines, for example, business and association events will be largely organised and held locally to rebuild confidence, before attracting international events.”

Malaysia is also taking an ‘inside-out’ approach. The Business Events Council of Malaysia is working with government and industry to support a Let’s Meet Locally campaign, which will include a second phase, Let’s Meet Tomorrow, to help revive regional market demand.

MACEOS, meanwhile, is collaborating with local associations to standardise event protocols and contact tracing across Malaysia, while sharing best practice with regional neighbours.

“Each and every respective country needs to address control measures and public confidence first, and thereafter, cross-border initiatives can be taken,” remarked MACEOS president Vincent Lim.

“Overall, strong government support is needed to revive the industry beyond (the establishment of) a travel bubble,” he added.

The ASEAN Tourism Association (ASEANTA) will be hosting the New Normal in Tourism and Creating Travel Bubble webinar on June 25, which may provide clarity on regional cooperation efforts to revive travel, tourism and business events.

Singapore M&E planners revamp recovery plans

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Singapore

Event solution companies in Singapore have been busy revving up and adjusting their business models in accordance with the predicted future of smaller gatherings and hybrid events in a post-Covid-19 business landscape.

Ian Cummings, vice president of commercial, CWT Meetings & Events, expressed: “It is likely group sizes will be much smaller, with more local events, less travel, shorter lengths of meetings and hopefully wider audience reach via digital. Customers should use this opportunity to finally pivot to virtual and hybrid.”

Event companies in Singapore are readying themselves for future events with new products and ideas; the cityscape of Singapore at night pictured

Cummings added it was important to adapt to the hybrid-heavy future, and look into solutions such as live-streaming to reach a wider audience. Not to mention this was also a cost-effective solution in the mid- and longer terms.

While countries such like New Zealand have gradually allowed business events up to a 100, the Singapore government has indicated that only Phase Three: Safe Nation will see the return of business gatherings with imposed capacity caps; Singapore is currently in Phase One.

Sino Elite M.I.C.E. Services estimates that the country will enter Phase Three in end-August or early-September this year, and as such, has taken steps to overhaul its products.

For instance, Sino Elite will emphasise on safe meeting measures in its proposals and continue to promote live broadcast products to reduce “unnecessary in-person gatherings”, shared Sean Xiao, the comapny’s director and president.

“We will adopt more intelligent elements as soon as possible to create real digital conference products and make the existing business conference model more efficient,” he said.

Meanwhile, Congress Rental Singapore has found unexpected success in a previously unused product. Its remote interpretation platform has garnered interest as online events are the only way to move forward now. The company will also look into offering virus screenings once physical gatherings return.

Meanwhile, Chab Events is looking into combining live events with “at-home experiences”, particularly for brands with more targeted audiences like the luxury sector, said Alexis Lhoyer, its chief business officer.

He continued: “Every touchpoint and contract-signing for an event will have to take into account the new standards of hygiene. Registration might become contactless with health screenings, and you can forgo buffets or cramped spaces for networking. Live experiences will become the new luxury, as both brands and people will be cash- and environmentally conscious.”

Moving forward, the company has pivoted to train its staff into digital product experts in order to drive the growth of its digital platforms under Chab LAB.

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