Asia/Singapore Wednesday, 8th April 2026
Page 573

Beyond Asia: UFI European Conference; Cape Town International Convention Centre; and the UK

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The UFI European Conference skips this year's edition and will be held in Poznan, Poland (pictured) next year
The UFI European Conference skips this year’s edition and will be held in Poznan, Poland (pictured) next year

UFI European Conference cancelled for 2020
UFI has cancelled the UFI European Conference, which was due to take place from June 3-5, 2020 at the Swedish Exhibition & Congress Centre in Gothenburg.

Registration fees for industry professionals who have already registered for both events will be reimbursed. The UFI team will reach out to all participants and partners.

UFI also announced that the next European Conference will take place from May 5-7, 2021 in Poznan, Poland, hosted by Grupa MTP in their centenary year.

“We are sorry not to be joining our colleagues in Gothenburg in June, however we are happy nonetheless to be confirmed as the hosts of next year’s UFI European Conference. Founded in 1921, next year marks 100 years of organising trade fairs, a very important milestone for our company and the Polish exhibition industry. Please join us in Poznan to celebrate together in style,” said Tomasz Kobierski, chairman of the board of Grupa MTP.

CTICC and Ladles of Love join forces to feed the city
The Cape Town International Convention Centre (CTICC) has partnered with Ladles of Love, a non-profit organisation which aims to help those who do not have access to food during the pandemic.

Ladles of Love is a soup kitchen and a feeding scheme that helps vulnerable people within Cape Town. In under a month, the organisation has increased its cooked meal production by 1,000 per cent from 200 meals per day to over 2,000 meals per day.

As such, the CTICC has volunteered the use of an exhibition hall and a kitchen as a temporary headquarters.

Founder of Ladles of Love, Danny Diliberto, said: “This sudden high demand has stretched our organisation at a logistical level, seeing us completely outgrow our current headquarters. We are immensely grateful to the CTICC for coming to the rescue. The centre has offered us more than 1,500m2 of space to serve as Ladles of Love’s temporary logistics headquarters from April 27 to June 30, 2020.”

UK events industry eyes September as turning point
The UK events industry believes that September 2020 is expected to be the most significant month when it comes to post-Covid-19 recovery, as it forecasts a rise in both enquiry and booking levels, according to a new survey released today.

The Business Events Sentiment Survey, created by communications agency davies tanner, in partnership with the Business Visits & Events Partnership (BVEP), received responses from 556 business events professionals across the UK.

In the survey, 38 per cent of respondents stated September 2020 as the primary month when they expect to see both enquiries and bookings begin to increase, though some believe this will happen sooner, with 12 per cent indicating July as the beginning of the recovery period. A further 10 per cent believe this will be August, with 13 cent indicating this will begin in October.

In terms of industry-wide recovery, respondents believe that the impact of Covid-19 on the business events industry will be longer-lasting. Half of the respondents believe that the industry as a whole will not return to any form of normality for at least 12 months, with only 27 per cent believing that this could be achieved within none to 12 months.

The Business Events Sentiment survey was completed by buyers (corporate planners, associations and agencies), venues and suppliers between April 6-14, prior to the further lockdown measures introduced on April 16th.

To download a free copy of the report, please click here.

Herbert Laubichler-Pichler helms Alma Resort in Vietnam

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Herbert Laubichler-Pichler has taken charge of the opening of the 196-pavilion and 384-suite resort in Vietnam’s Cam Ranh peninsula.

The hospitality veteran’s work in Vietnam spans almost 14 years and includes management of properties such as The Anam (also in Cam Ranh), Ho Chi Minh City’s Reverie Saigon, and Nam Hai in Danang.

The Austrian’s experience in Asia also includes overseeing the opening of Raffles Hainan in China; working for Shangri-La Hotels and Resorts in mainland China, Hong Kong, Singapore, Malaysia and the Philippines; and managing GHM (General Hotel Management) properties in Malaysia.

Born into a hotelier family, Laubichler-Pichler started out in the industry working at his parents’ guesthouse in Austria as a bellboy at 10 years of age during the summer season. He later studied hotel management and became a certified chef before rising through the ranks to become the general manager at properties in Austria, Germany and Cyprus.

GBTA still important to Asia-based CTMs despite withdrawal

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Industry professionals attending a GBTA event. Photo: GBTA's Facebook

The power of Global Business Travel Association’s (GBTA) 7,000-convention delegate database at its annual US conference, including a large exhibition component, makes it an important association to stay connected to, say corporate travel managers (CTM).

This is despite GBTA’s complete withdrawal from Asia last year, to focus on North America and Europe. And this has left a vacuum for CTMs who want access to trends and direct contact with suppliers in those regions.

Industry professionals attending a GBTA event. Photo: GBTA’s Facebook

“For example, GBTA can work closely with airlines and OAG (a global travel data provider) on how fast the aviation industry is rebooting and when we can activate staff travel and redeploy bookings,” according to a CTM who works for an American multinational technology company.

Another Shanghai-based CTM in a retail multinational company noted that attending GBTA’s Europe events was important for him.

“The contacts and reference partners that I need for my current role are in Europe. I already have some contacts there but I need more. Asia is still important but I have the contacts here,” he said. He added that the poor state of the meetings industry now might force companies to close or be conservative with spending even until the end of the year.

Elsewhere, Association of Corporate Travel Executives (ACTE) has suspended operations until end May.

The South-east Asian CTM belonging to a German multinational conglomerate, added: “These associations are important as they can gather corporate travel managers for updates, exchanges and experience sharing to help us improve work processes.”

The ACTE and Corporate Travel Community (CTC) member continued by saying education topics on suppliers such as airlines, accommodation, ground transportation, and events, and how they are moving forward after Covid-19 could shed light for her when reviewing or making certain decisions.

Five years ago, GBTA closed its Bangkok regional office, followed by Shanghai a year later and kept its representive office in Mumbai until last year.

While there were many reasons GBTA’s withdrawal, an informed source said it was primarily because “membership (numbers) didn’t grow as fast as expected”, and “overheads were not covered by local income”, even though the Asia conferences “did quite well on sponsorship”.

The source believed GBTA withdrew from Asia because of internal politics just as growth in Asia was gaining momentum.

Thailand’s MICE stakeholders hold out hope that 4Q2020 will be turning point

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Tourists visiting Wat Saman Rattanaram in Chachoengsao

Thailand’s business events stakeholders are expecting business to resume from 4Q2020, and they foresee that sustainability, alongside health and safety, will be key concerns moving forward, as well as the pick up in a physical-digital hybrid event format.

These were some of the observations revealed during an online webinar on April 23, hosted and moderated by David Barrett of DBC Asia. The panel featured four experts, who discussed the way forward for the country’s tourism and business events industry in this tough period.

Tourists visiting Wat Saman Rattanaram in Chachoengsao

David Litteken, senior vice president Asia Pacific Region, BI Worldwide, believes that the domestic market will make a come back first, starting with leisure travel, then corporate travel.

“We might see the return of domestic MICE in Australia and perhaps in China in 4Q this year. For Thailand, international business events delegates might come back between March and June next year,” he predicted.

Nichapa Yoswee, senior vice president, strategic marketing & business development, Thailand Convention & Exhibition Bureau (TCEB), is also hopeful for the end of this year, and into 2021.

“Since March, TCEB has received 41 new business leads worth approximately 4.5 billion baht, with the majority coming from China, India, Singapore and Japan. Over 65 per cent of the enquiries are for 4Q2020, with the remaining for next year and beyond,” she added.

Moving forward, business events stakeholders also expect future events to be smaller, and sport a digital-physical hybrid as “digital will become an integral part of our business”, stated Sumate Sudasna, president, Thailand Incentive and Convention Association (TICA).

Additionally, as sustainability has been a hot topic among international corporate clients even before Covid-19, Nichapa believes that those who manage to integrate sustainability into their operations will emerge better from this crisis.

To encourage venues and operators to be more sustainable, TCEB and TICA have produced event sustainability guidelines and provided funds to support sustainability practices.

Litteken added that the crisis is a good opportunity to incorporate sustainability with health and safety practices. For instance, due to social distancing measures making buffets no longer feasible, food waste can be eliminated.

However, with all the bright sparks, due to the Covid-19 crisis, Litteken predicts that future contracts may be tightened, with more venues demanding larger upfront deposits. This is as force majeure comes into effect, with hotels and venues needing to be flexible in allowing event cancellations or postponements.

To help hasten travellers’ return to Thailand, panellists also agreed that the government should develop a brand new, unified marketing programme – similar to the successful Amazing Thailand campaign – with inputs from all tourism stakeholders.

“The next crisis is right around the corner… after this one ends,” Imtiaz Muqbil, executive editor, Travel Impact Newswire, warned.

“Thailand tourism and MICE industries need an introspective analysis to learn from the past and listen to those outside – such as NGOs, social activists and diplomats – to understand future challenges. Moreover, the country should resolve overtourism, environmental degradation, safety, labour, nightlife and entertainment issues to attract higher quality travellers that will lighten environmental impact and prepare for the more intense competition that lies ahead.”

MACEOS calls for ban on public gatherings to be shortened

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Lim: Malaysian government needs to financially help small- and mid-sized event companies to avoid them going belly up

Even if Malaysia’s movement control order (MCO) is lifted on May 12 – the end of its third extension – a six-month ban on public gatherings will mean that the entire business events industry has generated almost no revenue for 2020, lamented the travel trade.

Vincent Lim, president of the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS), said in a recent webinar titled Sustainability & Resilience in the Age of Covid-19: How do Employers and Employees Navigate Together During Crisis? that the situation remains uncertain as the industry awaits post-MCO guidelines from the Ministry of Health (MOH).

Lim: hopes that some business events can still proceed at the end of this year

Lim explained: “We estimate a few thousand business events will be affected, and this includes over 300 trade and consumer exhibitions, as well as hundreds of local and international conferences and other events.”

According to a MACEOS survey, losses from these cancelled events will total around RM2.4 billion (US$551.1 million), and more than 10,000 employees will be affected. This is as many events companies will also not have any revenue for this year.

Lim hoped the MOH will consider a ban on public gatherings for three months instead, so that in 4Q2020, some business events will be able to go on, which will minimise the impact on the industry.

He assured that if this were to happen, MACEOS “will implement the new standard operating procedures (SOPs) which will be endorsed by MOH”, for the events.

In collaboration with the Business Events Council Malaysia and Arts, Live Festival and Events Association, MACEOS has set up a special task force to develop SOPs for the business events industry in the post-MCO period. These SOPs will include social distancing guidelines, hygiene precautionary measures, and more.

Lim shared that the SOPs are vital for the industry as the way meetings, conferences and exhibitions will be conducted in future will differ.

“Event organisers will place the safety of delegates as a priority. Hand sanitisers, temperature screenings and social distancing are a given until a vaccine for Covid-19 is found. Furthermore, coffee breaks and lunches may also be packed (in lieu of) buffet set-ups.”

Overall, Covid-19 has seriously impacted the country as there have been no public gatherings of any kind since the MCO came into effect on March 18.

Indonesia’s government rolls out courses focused on virtual events

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These virtual events-targeted courses aim to help event professionals upgrade during this downtime

Indonesia’s Ministry of Tourism and Creative Economy has rolled out a virtual events short course programme, designed to aid trade members in upgrading their professional knowledge, during the Covid-19 pandemic.

In partnership with the Australian Marketing Institue, there will be two learning courses that span three weeks starting from May 1. Topics include marketing and virtual event management for 100 participants.

These virtual events-targeted courses aim to help event professionals upgrade during this downtime

During the course, participants will also be challenged by creating virtual event idea proposals. The best six proposals will then receive support from the ministry to hold their virtual event.

Each proposal will be assessed based on creativity and the level of absorption of the workforce event, where the target for each selected event is to absorb 20 workers.

Rizki Handayani, deputy of tourism products and events at the Tourism and Creative Economy Board explained that the virtual event programme is one of the stimuli to help Indonesian event workers upskill during this downtime.

Rizki elaborated: “We are willing to help event organisers, and want to collaborate with industry players. We need to work together from now on, and start thinking about recovering from the impact of Covid-19.”

Tiara Hasibuan, project manager at Damia Convex, applauded the ministry’s initiative was timely and opined that technology and online solutions were going to be the new normal after Covid-19.

“Investing in digital or hybrid events will fuel our development even when the industry recovers. It will be a new opportunity because there is an immediate need for it,” she said.

To ensure the initiative will benefit even more industry players, Tiara put forth a suggestion to the ministry to create specific digital short courses, such as how to create an attractive virtual event, or how to become a reliable webinar operator. The ministry can also look at topics for designers, to help them design and visualise te real world in 3D or 4D animations.

However, for Firda Yahya, account director at Dyandra Communications, the programme does not seem as interesting because there are no experts from Indonesia in the speakers’ line-up.

“Although the material provided will help to increase knowledge, the ministry should have included experts from Indonesia as one of its speakers, as they can provide input on what is suitable for the (Indonesian) market,” noted Firda.

This is because she feels that event companies require insights about the local market conditions before they decide to shift to hybrid events.

China will take time to bounce back from Covid-19: GlobalData

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China’s inbound tourism market will take a long time to recover from the coronavirus as the country must work on repairing its brand image, which has been marred due to negative narrative in international media as well as its close ties to the virus outbreak, according to GlobalData.

Pre Covid-19, China was predicted a steady CAGR of two per cent between 2016 and 2020, reaching 63.9 million international arrivals, found the study.

China needs to work on repairing its brand image and assuring tourists that the country is a safe destination: GlobalData; tourists wearing medical masks in Yu Garden, Shanghai this April pictured

However, the fallout from the global pandemic which originated in China has severely impacted China as a tourism destination as well as Chinese travellers.

China outbound tourism is a significant contributor to the global tourism industry, accounting for 159 million global outbound travellers in 2019, according to GlobalData.

Moreover, the Chinese outbound market had the second-highest spending last year, with an expenditure of US$275 billion. As such, the introduction of travel restrictions impacted not only China as a tourism destination, but also many other destinations that rely on high-yielding Chinese visitors.

Amber Barnes, travel and tourism analyst at GlobalData, said: “China as a tourist destination will not be able to rebound quickly and it is uncertain how long it will take the tourism industry to recover. Additionally, the brand image of China as a destination may be damaged. This is due to the virus starting in China which means tourists may have fear of the destination.”

GlobalData’s latest report, Case Study: Impact of Covid-19 on Destinations, revealed that the predicted forecast of 64 million international arrivals in 2020 will be impacted due to Covid-19. International arrivals were predicted to increase from the 62.6 million international arrivals which China received in 2019.

Barnes continued: “This steady increase will change to reflect a slowdown in 2020. The uncertainty of Covid-19 indicates tourism destinations will take time to recover and travellers will have doubts and fears about travelling in the future.

“Tourism organisations and authorities must promote and reassure tourists that China is a safe tourism destination to attract tourists once Covid-19 is controlled.

“China does have the potential to recover as a destination. The country previously has shown robustness to recover from a pandemic. This was severe acute respiratory syndrome (SARS) which originated in China and quickly spread globally in 2002. This emphasises that although a lengthy process, the brand image and tourism destination can be restored, provided the relevant DMOs engage travellers with effective campaigns.”

Make use of virtual solutions to add value to an event

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There is no denying that the meetings and event industry has been deeply impacted by the coronavirus pandemic. With gatherings across the globe temporarily halted due to social distancing regulations, industry professionals are grappling for solutions and are looking for a path forward.

And during this time, I believe there is a need for organisations to be flexible and be willing to adapt when the unexpected – like a global health crisis – arises.

Virtual events may not involve venue sourcing and onsite planning, but the same care and attention as face-to-face meetings needs to be paid

At Cvent, we’re working hand-in-hand with our clients and remain agile in our approach to help them pivot from in-person events to virtual experiences. We’ve had clients successfully move their marquee spring conferences to entirely virtual events, and they’re actually seeing greater attendance than before.

Industry professionals are beginning to understand that virtual events can still drive engagement, uncover new business opportunities and help build a strong sales pipeline. On our part, we’re doing whatever we can to help them maximise these opportunities.

While virtual events don’t involve venue sourcing and onsite planning, they require the same care and attention as an in-person event.

Even with virtual events, you need to effectively promote the event, engage your attendees, create memorable moments for attendees, and prove event success. By thinking of virtual events not as small one-off presentations, but as value-adding, engagement-driven experiences, one can create an impactful event that extends well-beyond a computer screen.

There are four main types of virtual events that we’re seeing around the world right now: Webinars, Virtual Conferences, Internal Hybrid events and External Hybrid events.

Here is a quick low-down on what makes them unique:

  1. Webinars – Webinars typically last somewhere from 45 to 80 minutes and allow attendees from around the world to join in and listen as a speaker presents their content. However, with shortened attention spans, even 15-20-minute webinars can be impactful. Live Q&A post-webinar drives engagement and offers a more interactive experience.
  2. Virtual Conferences – Much like in-person conferences, virtual conferences are built around a live, complex agenda that includes keynotes, sessions, breakouts, and more. Virtual conferences allow attendees to view keynotes in real-time, build their own agenda from relevant, on-demand content, and interact with others.
  3. Internal Hybrid Events – These can be sales kick-offs, company-wide events, trainings, department meetings, and more. For organisations that span the globe, internal hybrid events are used to share a message to the entire company when employees are not all gathered in one place.
  4. External Hybrid Events – These events are held for those outside of your organisation. They can be user or industry conferences. These events require a higher level of video production so that virtual attendees are provided an experience like in-person events.

So, how does one work towards planning a virtual event and making it a success?

A virtual event is built around great content and attendee engagement; the same things that drive successful in-person events. It’s just as critical to analyse event data, set business goals, and measure your results against pre-defined metrics.

The value of face-to-face interaction will never go away, but there are times when going virtual is a necessary part of any event programme. Event organisers are a savvy, tough group, and they are looking at this period to identify new opportunities that will help them enhance their event programmes in the future.

The entire industry is adjusting to a new normal, and it is an opportunity for all of us to focus our energy on working together to make the most of the current situation and prepare now for the better times ahead.


As director of sales, Will Kataria oversees Cvent’s Asia-Pacific sales of the event management solutions division and the mobile app solutions division. He helps shape the strategy and direction for the Asia-Pacific market in terms of product roadmap, marketing initiatives, operational efficiencies and global expansion.

Kataria started with Cvent in 2006, and currently holds 14 years of industry experience. He was one of the top producing sales reps and helped to expand Cvent’s footprint in the Middle East, Africa, UK, Europe and South-east Asia region.

CWT makes several changes to leadership team

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CWT has made two changes within its executive leadership team (ELT), with Michelle McKinney Frymire named chief finance & strategy officer, and Patrick Andersen as chief commercial officer and president of RoomIt.

The changes are prompted by the planned departure of David Falter, formerly president of RoomIt by CWT. All three changes are effective May 1, 2020.

From left: Michelle Frymire and Patrick Andersen

Frymire was appointed to the ELT in January 2019 upon joining the company and was formerly the company’s chief financial officer.

She has 18 years’ travel industry experience, with chief financial officer roles at Starwood Vacation Ownership and Delta Technology (a division of Delta Airlines), and financial leadership roles with Continental Air Lines and Delta Air Lines. In addition, she held chief financial officer positions at several private equity portfolio companies before joining CWT.

Patrick Andersen was appointed to the ELT in October 2013 and was formerly the company’s chief strategy and commerce officer.

He joined CWT in 2008 and has over 30 years’ experience in global travel & logistics, with various international leadership roles at Deutsche Post Worldwide and DHL.

Commenting on the changes, Kurt Ekert, CWT’s president and CEO said: “By combining the Commercial and RoomIt teams we have created a more practical approach to managing these two complementary functions, and in the new operating environment it is logical to bring together strategy and finance.”

Avani Hotels & Resorts names five new additions

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Avani Hotels & Resorts has made five appointments for several of its hotels located in Thailand, Indonesia and the Maldives.

Farah Jaber has been named cluster general manager of the two Thailand properties – Avani Ao Nang Cliff Krabi Resort and Avani+ Koh Lanta Resort (the latter is scheduled to open by end-2020).

From left: Farah C Jaber; Stephan Moonen; and Karun Cornell

Jaber started his career with Minor Hotels in 2013 as an executive assistant manager at Anantara Rasananda Koh Phangan Villas. In 2016, he was promoted to resident manager of Anantara Sathorn Bangkok Hotel and Oaks Bangkok Sathorn before moving to Vietnam as general manager of Anantara Mui Ne Resort in 2017. More recently, he spearheaded the successful opening of Anantara Quy Nhon Villas as cluster general manager along with Avani Quy Nhon Resort also under his leadership.

As well, Stephan Moonen and Karun Cornell have been appointed Avani+ Khao Lak Resort general manager and director of sales & marketing, respectively. The resort is also scheduled to open later this year.

Moonen boasts 15 years’ experience within the hospitality industry, where he first started out as an assistant hotel manager in a luxury hotel before joining Intercontinental Hotels Group. In 2011, he joined Marriott International in the UK, and undertook senior leadership roles at the Edinburgh Marriott and the Residence Inn Edinburgh, and The London Marriott Hotel and Executive Apartments Canary Wharf. His most recent role was general manager at the London Marriott Park Lane.

Meanwhile, Cornell brings more than 10 years of hospitality experience to the resort. He started his career with Bandara Hotels & Resorts, before joining Fair House Group in Koh Samui as a group director of sales & marketing.

From left: Marlon Abeyakoon and I Made Subrata

Over in the Maldives, Marlon Abeyakoon has been appointed general manager of the 200-key Avani+ Fares Maldives Resort that will open in 2021.

Abeyakoon has spent almost two decades in hospitality with multiple international hotel brands in UAE, the UK, Sri Lanka, the Maldives and Fiji. He started his career with One&Only in Dubai in 1999 before moving to the UK with GLH Hotels and Hilton in 2013 as hotel manager at DoubleTree London. In 2018, he moved to Sri Lanka to helm Reethi Beach Resort as general manager. Prior to joining Avani+, he was general manager of the Sheraton Fiji Resort.

Lastly in Indonesia, I Made Subrata has been named general manager of Avani Seminyak Bali Resort, which is scheduled to be rebranded this year.

Made began his career in hospitality on his home-island Bali as the pre-opening team of InterContinental in 1993. In 2004, he joined Conrad Bali as guest activities manager and worked his way up to rooms division manager. He then moved to Sheraton Bali Kuta Resort as executive assistant manager, before joining The Elysian Boutique Villa Hotel as resort manager.

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