Korea MICE Bureau will shine the spotlight on its Korea MICE Ambassadors programme, soft-launched earlier this year, and its new Korea Unique Venues brand at AIME 2018 this week in Melbourne.
Korea MICE Ambassadors currently takes in 12 outstanding individuals from various fields, such as healthcare and engineering, who have been selected to serve as front-runners in securing international business events to South Korea. The programme also seeks to leverage their achievements and networks to raise the status of South Korea as a meetings destination.
In addition, the new Korea Unique Venues brand markets the country’s collection of 20 world-class unique meeting venues. According to a press statement from the Korea MICE Bureau, these venues were selected through “close collaborations with local convention bureaus and suppliers, where the Korea MICE Bureau evaluated recommended sites and filtered them according to their characteristics, usability, and willingness to open the place for business events”.
Some of these venues include the National Museum of Korea in Seoul, The Spirited Garden in Jeju, Busan Cinema Center in Busan, and Gyochon Traditional Village in Gyeongju.
Min Hong Min, executive vice president for international tourism with the Korea Tourism Organization, added that the Korea Pavilion at AIME will feature a strong delegation representing four private sectors – US Travel, Jane Tour, Kims Travel and RYE Tour – and three convention bureaus from Seoul, Jeju and Goyang.
