Marriott expands South Asia footprint with Samhi Hotels

Marriott International has signed a five-hotel conversion deal with Samhi Hotels to grow its upper-midscale tier Fairfield by Marriott brand in India.

The addition of these properties will add a combined total of 583 new rooms in Chennai, Pune, Goa, Delhi and Bengaluru.

Fairfield by Marriott Coimbatore, one of the properties currently operational under Samhi

“With the conversion of these five hotels to Fairfield by Marriott, Samhi Hotels will now have 14 hotels managed by Marriott International across a range of our brands in India as we look at further expanding across the country,” said Paul Foskey, Marriott International’s chief development officer in Asia-Pacific, in a statement.

Neeraj Govil, area vice president, South Asia for Marriott International added: “We (will) continue to focus on growing our portfolio of upper-midscale hotels in India as we foresee immense growth opportunity in this segment, fuelled by an increasing number of travellers opting for hotels positioned in this tier to cater to their business and leisure needs.”

The Fairfield by Marriott brand has nine hotels currently open across India since it debuted in 2013. In addition to 10 operational Fairfield Hotels in South Asia, there are an additional 13 in the pipeline, including these five conversions with Samhi, taking the total count to 23 Fairfield by Marriott hotels in the region.

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