Event brief
Earlier in July 2025, Perth hosted the AIA Singapore corporate incentive trip, which saw over 1,400 of the company’s top performers arrive in a single wave.
The event was touted as the largest corporate tour from South-east Asia to Perth in 2025. The trip’s objective was to reward and recognise high-achievers, motivate sales for 2H2026, and provide a unique Australian experience.
Event highlights
Perth went above and beyond to provide a memorable experience for the AIA Singapore Achievers.
The premier qualifiers, over 200 of them, were treated to a special Pinnacles Desert tour. The day was packed with activities, including sandboarding and a thrilling 4WD sand dune bashing at Lancelin Sand Dunes. The group also enjoyed a delicious lobster lunch at Lobster Shack Cervantes.
In addition, over 1,000 qualifiers participated in a hosted visit to Caversham Wildlife Park. The park arranged an exclusive welcome and a custom programme for the group, featuring guided animal encounters and special presentations to fully immerse the participants in Western Australia’s wildlife.
The trip culminated in an extravagant celebration, where a themed four-course dinner and bespoke show were held at the beautiful Sandalford Winery in Swan Valley, Perth. According to event planners, this was Sandalford’s largest sit-down dinner.
The highlight of the evening was a spectacular drone show featuring 400 drones. The seven-minute show had 13 different scenes, including images of a quokka, a cowboy, a desert with cacti, and a didgeridoo, along with the AIA and AIA One Team logos.
Challenges
One of the main challenges was to provide a top-tier Australian experience while staying within a specific budget. Perth was a perfect choice due to its close proximity to Singapore and its excellent value, which was further enhanced by the strong Singapore dollar against the Australian dollar.
Securing ETAs and visas for all the qualifiers was another critical hurdle. Edward Kwek, Tourism Australia’s senior business events manager for South and South-east Asia, offered an invaluable solution by recommending that the list of qualifiers be submitted to the International Event Coordinator Network (IECN) in advance. This proactive approach proved to be a key factor in the seamless process.
According to Michelle Seet, co-founder and director of MICE Matters, the celebratory dinner was the biggest challenge of all. However, it was a tremendous success thanks to the close collaboration and support from the MICE Matters team, Sandalford Events, and Encore AV.
Melvyn C Nonis, co-founder and director of MICE Matters, praised Australia as a business events destination, adding that the company will “will not hesitate to recommend Australia as a MICE destination to our clients”.
“The Aussie partners understand MICE and also have the experience and resources for us to collaborate, design and execute memorable, seamless experiences for large corporate incentive groups,” he said.
Event AIA Singapore Achievers Perth 2025
Dates July 5 to 8, 2025
Organisers MICE Matters, AIA Singapore
Venue Perth and its surrounds
Number of attendees 1,400 pax
Arapally brings over 20 years of international hospitality and sustainability experience. She founded Sustainability Kiosk in 2022, a platform with more than 70 validated solutions that help hotels reduce waste, cut costs, and progress towards net zero while maintaining operational efficiency. The platform has worked with groups including Minor Hotels, The First Group, and Millennium Hotels.
Lallemand brings more than 20 years of hospitality experience, much of it in Asia. He was most recently resort manager at Regent Bali Canggu.
Her leadership is expected to be integral to strengthening Ras Al Khaimah’s reputation as a sustainable and adventure-focused tourism destination. Harrison brings decades of international tourism experience, with expertise in global markets, to her new role.
