Asia/Singapore Saturday, 10th January 2026
Page 856

South Korea gets ready for a busy year of business events in 2017

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South Korea is set to kick off the year with several major international congresses and corporate incentive tours secured from this year to 2024, after reaching a milestone of 17 million inbound tourists last year.

Among South Korea’s new bid wins are the 28th International Congress of Transplantations Society in 2020 in Seoul, the 37th International Geological Congress in 2024 in Busan, and the World Biomaterials Congress in Daegu.


COEX in Seoul

Several incentive groups such as E. Excel International, Mercuries Life Insurance, Taiwan, and CHARLE, Japan are also scheduled during 1H2017.

The largest convention this year is slated to be the UIA 2017 Seoul World Architects Congress which will be held in COEX, Seoul, attended by around 30,000 participants, 5,000 of whom will be joining in from 120 countries.

“This is an exciting year for Korea as we release new support scheme(s), reach out to new markets, open new unique venues, and launch our very own Korea MICE Ambassador Program very soon,” said Kap Soo Kim, executive director for Korea MICE Bureau.

Korea Tourism Board will continue promoting South Korea as a top business events destination by participating in major event tradeshows such as AIME in February where visitors can receive consultations, learn about new programmes and venues, and experience a virtual reality ski experience of the 2018 PyeongChang Winter Olympics.

Adelaide gets high on two alcoholic beverage event wins

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While best known for producing around 80 per cent of Australia’s wine, Adelaide will soon be the centre of focus for other forms of alcoholic beverages as a result of two association event wins.

The Australian Craft Beer Industry Association’s (CBIA) premier annual events, Australian Craft Brewers Conference (ACBC) and the Craft Beer Awards, will bring some 500 craft beer brewers and industry personnel to Adelaide in July. Conference attendees will exchange methodologies and industry innovations.


Credit: Australian Craft Beer Facebook

“The ACBC and trade expo is a quickly growing marketplace dedicated to the beer industry and reflects the growth of the craft brewing. It is a sign of our high brewing standards and the regard with which the Australian craft brewing industry is held,” said CIBA’s executive officer Chris McNamara.

Additionally, the World Whiskies and Spirits Conference will hold the first of three events in Adelaide in 2017, 2019 and 2021. These will also be the first editions to be held in the Southern Hemisphere, the others being in Scotland, London and New York.

Incorporating the whole spirits industry, the conference will include analysis of local and international products, design, sales and marketing trends, with programme design undertaken by industry experts.

Ken Bromfield, head of World Whiskies and Spirits Conference, said: “That we’ve committed three events… speaks volumes about how excited we are to bring global leaders in the industry to what we feel will be an increasingly important destination for the genre.”

Beneath the surface of direct costs in business travel

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Most travel buyers are intently focused on direct travel costs but fail to recognise the astonishingly high administrative expenditure that lies beneath. They may have processes in place to save on direct travel expenses, but there still remains an immense potential to cut back on indirect costs, especially in Singapore – where an increasing number of firms are tightening their belts when it comes to travel costs.

With companies spending over €20 million (US$21.3 million) processing 64,000 expense reports annually, the expense reporting process is a key area where costs can be scaled back. Often perceived as one of the most troublesome aspects of business travel experiences, each expense report costs companies €58 on average – from preparing the report, compiling the accounts, attaching receipts, getting approval, right up to reimbursements and archiving data – according to a study by the Global Business Travel Association (GBTA) Foundation and HRS.

This raises several questions. How much time and effort does it take for an expense report to be prepared, vetted and processed? How many reports contain inaccuracies, and how much do these mistakes cost? Can these processes be streamlined to help optimise savings?

While the expense reporting process differs across companies – from the software used to collect data, methods of submitting receipts, number of approvals required and report submission deadlines – most expense reporting systems share similar pain points, according to the same study by GBTA and HRS.

Preparing expense reports for submission

Although three-quarters of business travellers around the world are satisfied with their travel experiences, a sizeable 45 per cent of them are not satisfied with their expense reporting processes, according to a 2015 report on business traveller sentiment conducted by GBTA in partnership with American Express. This sentiment is echoed by many travel managers, who consider preparing expense reports for submission the biggest challenge.

Unsurprisingly, around half of travel managers at companies that process expense reports internally without third-party software find the initial steps of expense reporting the most troublesome – setting up expense reports, entering data and attaching receipts.

One way to tackle this is through using third-party software or outsourcing the expense reporting process entirely, seeing that most travel managers who do so do not consider preparing expense reports a pain point. Yet, only four per cent of travel managers outsource their expense reporting process.

Missing and incorrect information

Missing and incorrect information on expense reports is one of the greatest barriers to achieving efficiency in expense reporting. It takes an employee 20 minutes on average to complete an expense report, and another 18 minutes to correct any errors.

This is troubling, because on average, one in five expense reports are submitted with errors each year. This has resulted in thousands of hours spent correcting information and an average cost of €52 to fix errors in each report. For companies with large annual spends or a large number of employees, this figure jumps.

To reduce processing time and errors in expense reports, companies can consider migrating from paper forms to software designed with automated error detection functions. Improving the data input process and allowing receipts to be submitted electronically would also allow companies to better channel resources into other areas.

Invoice processing and errors

Apart from expense report processing, invoice processing also accounts for a huge proportion of indirect costs. When companies receive invoices for travel-related expenditure such as hotel fees, the company embarks on a costly verification process; determining whether the traveller observed company policies and whether the invoice complies with legal regulations.

Invoicing errors often occur too – company names are spelt incorrectly and addresses are wrong. It takes time and money to contact the hotel, request for a correction and start the whole process again. Above all, this places unnecessary stress on travel managers.

To eliminate these indirect costs, companies can outsource invoice processing on process costs centrally, similar to the way flights costs are managed. Additionally, if payments were made using virtual accounts instead of company or personal credit cards, this would likely reduce the need for expense reports to be processed.

Companies in Singapore should adopt a more holistic approach to closing gaps in their expense reporting process by looking beyond direct costs. Compared to bringing down direct costs of flights or hotel bookings by a few dollars, working to reduce the cost of expense report and invoice processing would likely have a larger impact on overall travel-related expenditure.

At the end of the day, travellers want to have a simple, fuss-free process for the payment of flights and hotel stays, and companies that evaluate and streamline their processes will create a more satisfying travel experience for their employees.

Emmanuel Ebray is the managing director of HRS Global Hotel Solutions, taking charge of South-east Asia, South Korea and India. HRS is a global hotel solutions provider with more than 40,000 corporate customers worldwide, including Fortune 500 companies. His core responsibilities include setting the business direction, driving organic growth with new and existing customers across the markets, establishing strategic partnerships, and talent development.

This article is written by Emmanuel Ebray

Warming up for events: Mie Prefecture

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Kumano-City
Clockwise from left: Meoto Iwa Rocks, Futami; The Port of Nagoya,
Ise Bay; Ise Grand Shrine

After the 2016 G-7 Summit put it on the international events radar, Mie now has its sights on small- to medium-sized groups. By Julian Ryall

Japan’s Mie Prefecture hosted just one international convention with a mere 135 participants in 2015, but a heavyweight conference held there the following year is igniting hope for a change in fortunes for its business events sector.

The world’s key leaders were present at the two-day G-7 Ise-Shima Summit in May 2016, bringing attention to a relatively unknown region of Japan, the birthplace of ninja, cultured pearls and unique traditional festivals.

This also raised the business events profile of the prefecture, and 10 major international events have already been scheduled for 2017.

Tetsuya

“We consider the hosting of the G-7 Ise-Shima Summit to be the starting point for the Mie Prefectural Government to attract MICE events,” said Tetsuya Narukawa, head of the MICE promotion division of the local authority. “We intend to make the very most of this excellent opportunity.”

According to Narukawa, previously, local universities had been the only players in the prefecture’s events sector, hosting a handful of academic conferences each year.

“The prefecture set up the new MICE promotion division in April 2016 and is working with town and city governments throughout the prefecture to win new business,” he said.

He elaborated: “Conventions with around 500 participants and incentive travel opportunities are our main targets, partly because we do not at present have big convention halls that can accommodate thousands of people.”

Narukawa added that the division will start by focusing on conventions in the fields of history, culture, entertainment, marine issues and food.

The city of Tsu is scheduled to open the Sacrena arena in October 2017, with the main facility covering more than 3,000m2 with capacity for 4,000 people. A smaller arena will cover more than 1,700m2 and be able to hold 490 people. The city of Shima is due to complete renovations of the Ago Arena, to handle 1,700 people, in March 2018.

The prefectural government has no plans at present to construct new venues, although a number of initiatives are underway.

“We do not have the advantage of MICE infrastructure that exists in other prefectures, so we are focusing on providing useful information to (organisers and) anyone planning on coming to Mie for an event, such as on hotels, subsidy programmes, unique venues, local entertainment and so on,” said Narukawa.

The G-7 summit did however prompt some hardware upgrades. The Shima Kanko Hotel hosted the G-7 talks, and leading up to that carried out a major overhaul of its facilities.

The largest conference room in the hotel covers 555m2, while the hotel’s other properties in the district also have a selection of meeting facilities, in addition to lounges, cafes, wine bars and other event venues.

“Since the G-7 summit, the number of fam trips to Mie has increased sharply, so the prefecture is hoping very much to attract both more international tourists as well as MICE events,” said Yukimitsu Nakanishi, head of sales for the hotel.

In an average year, the hotel hosts three major events and Nakanishi hopes that the G-7 summit will have put Mie more firmly on the business events map.

“Now, we are looking to cooperate more closely with the prefecture and the Japan National Tourism Organization to promote this destination, as well as to encourage travel agents to work with organisers of travel conventions,” Nakanishi added.

Another property that is hoping to reap new business event opportunities is the Ise Shima Royal Hotel.

“We feel that we are getting more attention than before, but I cannot say that it has been reflected in our numbers yet,” Sanae Mukohara, general manager of the hotel, said.

To date, the majority of business events at the hotel each year have been corporate incentive functions, with as many as 500 guests attending a larger event.

Mukohara believes there are solid opportunities in the sector in the future.

“We are currently working on improving the Engligh version of our official website. We are also planning to strengthen our connections with other facilities and local governments in our area and take part in international MICE events,” she added.

Japan2
Atashika waterfront in Kumano city

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{Developments to Watch}

1Japan’s Ministry of Land,  Infrastructure, Transport and Tourism will start providing low-interest loans for the construction of convention centres in cities that presently lack such facilities in an effort to meet growing demand.  To qualify, projects must be for facilities that cover at least one hectare or have meeting space of at least 1,000m2. The ministry will provide loans of up to half of the total cost of any new convention centre for up to 20 years.

2The Japan Tourism Agency has established a cross-ministry commitee before the end of 2016 to consider ways of attracting a greater number of international conferences to Japan. The initiative follows in the footsteps of Tokyo, which created its own strategy in July 2015 and has set a target to host 50 per cent more MICE events in 2024 than in 2014.

3The government has set aside a record budget of over 24.5 billion yen (US$21.1 million) for the tourism sector for fiscal 2017, 2.36 times the figure for the prevous year. Of that total, 9.48 billion yen is going into strategic promotions for inbound markets to attract MICE to Japan.

Wide-ranging issues to be tackled at UFI Open Seminar this month

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UFI Open Seminar in Asia, taking place at Suntec Singapore from February 23 and 24, will feature a programme led by various global event industry veterans who will discuss matters ranging from digital disruption to visitor experience.

Speakers include Explori’s Mark Brewster, Freeman XP’s Adam Charles, AirBnB’s Kevin Hoong and VNU Exhibitions Asia (China)’s David Choong.

There will also be panel discussions on topics such as Asia’s Changing Venue Landscape Trends.

Registration costs US$495 for UFI members and US$725 for non-UFI members.

UFI Open Seminar in Asia will be preceded by Sustainability 2.0 – UFI Educational Forum, from February 21 to 22 at Marina Bay Sands. Registration costs US$320 for UFI members and US$380 for non-UFI members.

To register, visit www.ufievent.org/singapore/registration.

Anantara Hoi An unveils renovated ballroom

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The Anantara Hoi An in Vietnam has recently completed renovations of its ballroom.

The 231m2 venue now features wrap-around windows which overlook frangipani trees and bougainvillea, and allow in sunlight. Moreover, the flexible space is divisible by three and is able to host two simultaneous boardroom-style meetings, teambuilding activities, gala dinners or award nights.

Anantara Hoi An is able to plan business event itineraries as well, where delegates have the opportunity to ride in vintage Vespa motorcycles or open military jeeps and be whisked off on a tour of the UNESCO-listed city, indulge in spa treatments, learn the local language, and taste some of Vietnam’s street food.

For further information, please contact Anantara Hoi An at hoian@anantara.com or +84 (0) 510 3914 555.

Euromic expands services with two Asian destinations

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Euromic, a global provider of DMC services, announced this week that it will expand its network services into Taiwan with Taiwanlook and South Korea with Channel K.

Taiwanlook has a long history of quality management expertise, and help clients with services not limited to venue sourcing, professional manpower, entertainment, and event production. Meanwhile, Channel K is a privately-owned company that was founded in 2014. It is able to provide any services required to hold MICE events in South Korea.

“Taiwanlook and Channel K are highly respected DMCs in this region, and we’re excited to welcome these two companies as part of our long-term global growth strategy,” said Hasan Dinc, president of euromic.

“We believe that both entities will help us powerfully extend the brand awareness of euromic in the MICE industry, and allow us to further expand our power of local knowledge in the fast growing Asia-Pacific market.”

Call of the sun, sand, sea: Boracay

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Resort island Boracay is moving up the popularity charts, gaining fans among meeting and incentive groups, discovers Rosa Ocampo

With its natural beauty,Phil
powdery sand and clear waters, it is obvious why Boracay started out as a beach destination but had rapidly won the favour of corporate groups, particularly for incentive trips and meetings.

The island resort, however, should “dress up its image” and start building a relationship with nearby islands to add more excitement for business event planners, urged Angel Ramos Bognot, president and ultra business event creator, Afro Asian World Events in Manila.

Bognot recommended a multi-destination approach, saying that Boracay could “partner with the province of Romblon for more activities like marble carving and fishing, and with the province of Iloilo for a dash of culture, heritage and cuisine”.

She also suggested adding further value to Boracay with new activities combining sports and adventure because skydiving, parasailing and other activities eaily available on the island are “already passe”.

Several posh properties have succeeded so far in becoming destinations themselves as they develop fresh options for corporate groups. For its guests, Shangri-La’s Boracay Resort & Spa has a complimentary tour of its 12.5-ha premises which boast its own private beach and port.

The resort has done well with corporate events through its Sunglasses at Work Meet by Design programme which customises meetings by incorporating fun experiences.

Discovery Shores Boracay aims to capture more corporate groups with its 11 new premier suites with private plunge pool, slated to be launched by 2Q2017, as well as the property’s recently refurbished guestrooms and Terra Wellness Spa, hotel manager Erwin Lopez told TTGmice.

This follows the trend of competing on luxury among the increasing number of upmarket hotels on the island. The new The Lind, for example, tempts business clients away from other hot island destinations with a roof-deck infinity pool – said to be the first on the island – as well as 109 well-appointed suites and customisable meeting spaces and attractions.

Boracay’s culinary delights add another dimension to the destination’s appeal. Lopez said that Discovery Shores Boracay, which will be part of Condé Nast Johansens luxury hotel collection in addition to its existing affiliation with Preferred Hotels and Resorts, is expanding its F&B offerings with the 2Q2017 opening of Italian Osteria, a restaurant specialising in Italian and Mediterranean cuisine and featuring an open kitchen and roof-deck bar with a 360-degree view of Boracay.

This follows the hotel’s revamp of its popular Indigo Restaurant menu last year to offer coastal cuisine for lunch. It used to only serve dinner.

Across the island, hotels are improving their quality and more are emerging to compensate for the limited facilities that can support bigger conferences and exhibitions. Boracay’s largest convention centre can only handle up to 2,500 pax and logistics, transport, freight and storage can be an issue due to the island’s limitations, including connectivity.

But Hannah Paula Yulo, erstwhile director of sales & marketing at Paradise Garden Resort Hotel & Convention Center in Boracay, expects the island to improve its competitive edge in the face of greater competition from local destinations like Palawan and Bohol and foreign destinations like Bali and Phuket.

Yulo pointed out that the expanded Caticlan Airport, planned improvement of ferry and port facilities, and increasing accessibility by air and sea are adding values that bode well for business events in Boracay.

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{Developments to Watch}

1The expanded runway at Caticlan Airport in Boracay, from 950m to 1,800m, enables it to accommodate Airbus A320 aircraft, unlike in the past when it can only serve smaller aircraft with up to 76 seats. Event delegates can now fly together and enjoy check-in baggage allowance. Before, groups had to take separate flights and were not allowed check-in baggage.

2

Philippine Airlines (PAL) and Cebu Pacific (CEB) are mounting more domestic and regional flights to and from Boracay. PAL launched the Clark-Caticlan service in December and will have international flights out of Kalibo in 1Q2017. CEB will mount services from Seoul to Kalibo.

3

China’s lifting of its travel advisory against the Philippines in late 2016 means more chartered flights will materialise between both countries. Boracay is Chinese travellers’ most preferred destination in the Philippines, and chartered flights are the main source of incentive groups from various parts of China.

 

Spreading the cheer: Hong Kong

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Hong-Kong-Pix
From left: The Hong Kong Observation Wheel at Central Piers; event delegates raising a toast at the Hong Kong Jockey Club

MEHK has made its incentive programme for groups and organisers more accessible than ever, benefitting even smaller gatherings. By Prudence Lui

While Hong Kong’s business events arrivals have enjoyed steady growth in 2016 – up four per cent year-on-year in the first three quarters of the year to reach 1.16 million visitors – Hong Kong Tourism Board’s Meetings & Exhibitions Hong Kong (MEHK) division has discovered that group sizes are shrinking.

To support these small- to medium-sized gatherings and to enhance their experience in Hong Kong, MEHK is revising its Hong Kong Rewards! programme for 2017/2018 to make some of its highly sought-after offers available to smaller groups.

Also, even more attractive offers are added to the programme.

Unlike last year’s edition, Hong Kong Rewards! for 2017/2018 will feature more entertainment options that will allow business event delegates to enjoy the destination like a local.

One of the major additions is free access to the Hong Kong Jockey Club’s Happy Wednesday party at the Beer Garden, where business event delegates can dive into free food and beer while dancing to great live music, cheering on races and partaking in other fun activities.

For a more private horse-racing experience, qualifying groups can have a late-night party at the Hong Kong Jockey Club after 22.00, during which free drinks and live music will be featured.

MEHK believes that these corporate hospitality experiences will be appreciated by both longhaul and shorthaul markets, including China.

Free cocktail receptions offered by more than 40 participating hotels in the programme will continue to be a major highlight in 2017 and 2018, encouraged by positive feedback from both suppliers and business event delegates.

Priscilla Hui, account director of W Hong Kong, which has extended its participation in Hong Kong Rewards!, said being part of the programme allows the hotel to reach out to a bigger pool of clients.

Hui said: “(It gives us access to) a database that we don’t have. (We have obtained) new contacts and queries (through Hong Kong Rewards! communications). This is also a good way to let people know there is a W property in Hong Kong.”

Hui shared that the hotel will be offering six extra rewards to business event groups that qualify for the programme, while creating new perks in partnership with its sister hotels in Taiwan and Singapore.

“For example, event organisers could get a complimentary stay with VIP limousine service at our partner hotels after their event (at W Hong Kong),” she explained.

More details on the 2017/2018 programme were unavailable at press time in early January.

Momentous Asia, general manager, Doris Lam, told TTGmice that the programme could be even more supportive with some tweaks, such as making the perks more accessible and not subjected to availability which prevents the reward activity from being included in bids; having all-inclusive offers from resorts and hotels in the programme; and featuring offers by restaurant chains that cater to international clientele.

International Conference Consultant’s director, Katerina Tam, also suggested including free Octopus electronic payment cards through the programme, which would allow delegates of smaller groups to get around Hong Kong on their own.

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{Developments to Watch}

1The southern part of Hong Kong Island is now more accessible, thanks to the new MTR Island South Line. This is expected to benefit hotels and venues in the area, such as Aberdeen’s Hong Kong Academy of Medicine Jockey Club Building which has a range of venues including a lecture theatre and seven meeting rooms.

2Starting from January 23 this year, all Indian nationals who intend to visit Hong Kong must apply for and successfully complete a pre-arrival registration (PAR) online. Failing to complete this process, Indian nationals will have to apply for a visa directly with the Immigration Department.

Eileen Khew was appointed this January to the position of director of sales and marketing

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Eileen Khew was appointed this January to the position of director of sales and marketing at Marina Mandarin Singapore, a role she took up following four years as area director of sales and marketing for Far East Hospitality.

Eileen

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