Asia/Singapore Saturday, 3rd January 2026
Page 871

New MICE portal to help sell Thailand to international buyers

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Image Asia Events has launched what is said to be Thailand’s first and only in-depth, interactive online portal for the MICE industry, a platform that promotes the country for business events, connects suppliers with buyers, and aggregates MICE news content from other sources.

According to Grenville Fordham, Image Asia Event’s founder and managing director, the meetinthailand.com portal will debut first with Phuket. Work has started on phase two which covers Koh Samui, Krabi and Khao Lak, before moving on to Bangkok.

Fordham said: “The trial Phuket content is representative of what this website can be, to both buyers and suppliers in the MICE and wedding sectors.”

MICE suppliers can access and update their product information in a secure back-end environment, while buyers can search for and contact suppliers using an automated RFP feature while being guided by an interactive checklist to ensure no detail is forgotten in the event planning process.

“I’ve seen event buyers waste time and money on inspection trips to Thailand, armed with inadequate information – often a local DMC’s interpretation of what they might want,” said Fordham.

“The idea behind meetinthailand.com is that no buyer should need to leave the office and travel to Thailand without a meaningful shortlist of venues, suppliers and opportunities preselected on the basis of comprehensive, up-to-date information.”

TCEB intensifies MICE backing for Khao Yai

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Kirimaya Golf Resort & Spa’s Atta Lakeside Resort Suites

THIS year, the Thailand Incentive and Convention Association (TCEB) is heavily promoting Khao Yai as a new destination for international business events groups by organising more international fam trips to the region.

Despite Khao Yai’s distance from Bangkok – 200km north-east of the Thai capital and main gateway into the country for international travellers – a TCEB spokesperson feels that corporate groups have many reasons to desire the destination.

The spokesperson pointed out that accommodation options are aplenty in Khao Yai – numerous four- and five-star properties such as dusitD2 Khao Yai, U Khao Yai, and Kirimaya Golf Resort & Spa’s Atta Lakeside Resort Suites have sprung up over the past year.

The spokesperson added: “Khao Yai has eco-friendly and boutique accommodation, state-of-the-art event facilities, and both natural and man-made attractions that are ideal for corporate groups. Pre- and post-tour options include wine tasting, wildlife spotting, farm tours and hot-air ballooning.”

Khao Yai’s offerings will “give MICE visitors – both local and overseas – even more choice when it comes to organising their business events” in Thailand, the spokesperson opined.

Marcus Lee, co-chairman of International China Investment Forum, who took part in TCEB’s fam tour to Khao Yai, told TTGmice e-Weekly that while the destination “may not be the first option for Chinese MICE groups, but for those who have seen enough, this will be something new for them to discover”.

On the other hand, fellow fam tour participant, Ivo Van De Velde, professional travel planner with Belgium-based Advivos, felt that Khao Yai would be a harder sell for his European clients as they have similar activities in nearby destinations such as France and Italy.

In 2014, Khao Yai recorded a total of 3,808,476 Thai travellers and 359,953 foreign visitors, according to the Tourism Authority of Thailand.

Kabuki café in Nagoya targets MICE groups

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NAGOYA-ZA, a kabuki café in Nagoya, the capital of Aichi Prefecture, has launched a package that includes dinner and accommodation for MICE groups.

The kabuki performance relates a traditional Japanese myth about three gods who laid the foundation of Japan by fighting dragons. The audience is encouraged to take part in the story by cheering and throwing provided objects onto the stage. Guests will be seated traditional-style on cushions placed on tatami matting.

“The theatre is specially built for this show,” said Hiroshi Furukawa, theatre manager. “And our show does not require the audience to understand Japanese so we’d like to welcome more guests from overseas.”

The package will include a dinner of famous local specialities and accommodation at Nishiasahi Café Restaurant and Guest House through Nagoya-za’s booking agent, Tourism Designers Co.

“In the future, we plan to have a greater variety of packages available as we collaborate with shops at our base, Endoji Shopping Arcade,” added Furukawa.

Performances, plus a talk session after the final curtain, are on every afternoon and evening on Fridays, Saturdays, and Sundays, and are 90 minutes in duration.

UFI appoints new managers at Paris HQ

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UFI is bringing on board two new hires to help deliver and improve the association’s growing roster of events, committee activities and other industry initiatives.

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Elia-Beissel, new programme manager at UFI

Nicolette Elia-Beissel is joining as programme manager. She was most recently operations director at the Durban International Convention Centre for four years, after being promoted from the roles of acting operations director and exhibition manager.

In the earlier stages of her career, she was with Rai Exhibitions and Events (now known as Thebe Reed Events & Exhibitions) based in Johannesburg, South Africa. As project manager, she worked on international shows as well as her own show in Sandton Johannesburg, Meetings Africa.

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Jana Hofmann, new events manager at UFI

Meanwhile, Jana Hofmann is joining UFI as events manager. For the last six years, she worked as a project manager for the German-based trade show organiser fairtrade Messe, managing various projects in an international exhibition environment with a focus on emerging markets such as Ghana, Iran and Nigeria.

The new hires join the global exhibitions association as it continues to organise numerous events, ranging from the UFI Global Congress to the UFI Global CEO Summit.

Both Elia-Beissel and Hofmann will be involved in the 83rd UFI Global Congress in Shanghai from November 9-12.

New Makati hotel tempts MICE groups with onsen spa

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THE newly minted I’m Hotel in Makati is hoping to lure corporate groups with its onsen spa and other novel water treatment concepts when it soft-opens in November.

I’m Hotel, a brand so named to project guests’ personalities and preferences for an experiential stay, is owned by a Singaporean group and is a sister property to Hotel H2O in Manila. It will first open with 100 rooms, an onsen spa, an infinity pool, MICE facilities and most other facilities. The remaining 334 rooms will open in 1Q2017.

Director of marketing, Melissa Lim, said I’m Hotel targets travellers from Australia, the US, the UK, Singapore, South Korea, Japan and China.

“Based on our studies, the latter four markets will be particularly interested in our onsen spa concept,” she told TTGmice e-Weekly.

I’m Onsen Spa covers 3,800m2 of space over six storeys, with state-of-the-art facilities including carbonated bath technology from Japan; 69 beds; executive and VIP rooms for small exclusive gatherings; relaxation lounges. Premium rooms have a bathtub atelier who will draw a bath with customised scents and light bites and beverages.

I’m Hotel elevates swimming into a sensorial experience with an acrylic-bottomed, see-through infinity pool that can be seen upon entering the lobby.

Lim said the hotel has several venues for events. The 80m2 Palmera room can take 40 pax in a classroom setting, while Narra Ballroom can seat 400 people for a banquet.

China organisations mull cost-effectiveness, safety in corporate travel

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WHILE corporate travel budgets in China increased only marginally in 2016, cost-effective and efficient solutions as well as employee safety are emerging as some key concerns among Chinese organisations, according to new findings from the China Business Travel Survey (the Barometer) by CITS American Express Global Business Travel.

Average growth for travel and expense (T&E) budgets in China in 2016 was 4.86 per cent, consistent with 4.8 per cent growth in 2015.

Of the surveyed organisations, 52 per cent maintained stable T&E budgets for the last 12 months and 61 per cent indicated they will not increase their budgets in 2017.

While the uncertain economic climate impacts enterprises, the majority of organisations surveyed indicated that travel is a core business function and they will continue to invest in and improve their managed travel programmes. 36 per cent said they will need to find smarter ways to spend their budgets to support travel activities, and 29 per cent will try to find ways to increase travel to further accelerate business growth.

Moreover, the proportion of spending on international air travel against domestic air travel decreased this year. The domestic portion this year is an average of 73 per cent (up from 66 per cent in 2015) and international is 15 per cent (down from 19 per cent in 2015).

Meanwhile, the Barometer indicates the top three priorities in formulating business travel policies include: ‘employee safety’, ‘employee’s mental and physical conditions’ and ‘work efficiency of the employee during and after the business travel’.

Among the companies that have changed travel policies during the last 12 months, 28 per cent did so in response to the need to enhance processes and policies in relation to duty of care. Of these, 57 per cent implemented feeds to security service providers, 47 per cent mandated air bookings with a designated agency, and 32 per cent mandated hotel bookings with an appointed agency.

As well, nearly 30 per cent of organisations said they would consider updating their business travel policies in future to address traveller needs, mainly to take into consideration the use of enhanced safety measures.

And while there was a considerable movement away from the practice of using multiple TMCs or agencies in 2015, there has been no further significant change when it comes to using multiple TMCs. However, nearly 59 per cent of multi-agency users surveyed are considering using fewer agencies.

53 per cent of organisations surveyed undertook projects involving enhancement of their travel technologies solutions during the last 12 months.

Worldhotels eyes China properties to bolster MICE business

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WORLDHOTELS, a global brand of independent properties, is planning to add 20 China members over the next two years and focus on increasing its share of MICE business.

Roland Jegge, executive vice president Asia Pacific, named Hangzhou, Chengdu, Dalian, Shenzhen, Kunming and Chongqing as target cities.

“Location, good MICE facilities and a green approach are the key factors we are eyeing. With China MICE groups looking at getting away from the hustle and bustle of city life, we are also keen on mountain resort locations that provide between 200 and 500 rooms,” he added.

As well, Worldhotels launched the Nin Hao Guest Programme in January to help global members qualify and attract the right business from China. Apart from providing Chinese translation for collateral and websites, the Worldhotels Academy also provides courses and training on how to sell to the Chinese and conduct business in China.

Jegge also announced that a former longtime member Hotel Kunlun in Beijing has rejoined Worldhotels’ Deluxe Collection.

Of Worldhotels existing network of 30 hotels in Greater China, the majority are located in Hong Kong, followed by Beijing and Shanghai. The company also has presence in Guangzhou with two hotels and one each in Nanjing, Macau, Shenzhen, Shenyang, Suzhou, Changsha and Wuxi.

Meanwhile, Worldhotels launched World Luxury – a collection of independent hotels certified by LRA by Deloitte – in May. It welcomed its first China member, The White Swan Hotel, in July. The hotel in Guangzhou joins an exclusive club of five others in Phuket, Nha Trang, the Maldives, Gothenburg and Los Angeles.

Three CVBs join ICCA as Association Relations Partners

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THAILAND Convention & Exhibition Bureau, Monaco Convention Bureau and Tourism New Zealand have signed up as new ICCA Association Relations Partners.

They join others such as FIEXPO, which signed up as a regional Association Relations Partner for Latin America in 2015.

This is in lieu of ICCA’s inaugural Strategic Plan, where one of its key goals is to bring international associations more closely into ICCA’s global community for the international association meetings industry.

The newly-launched Association Relations Partnership is a collaborative programme designed to help ICCA deliver a programme of new activities and online services that will strengthen its relationship with international associations.

As well, the partnership model allows ICCA tradeshow and destination marketing members worldwide to strengthen their own ties and raise their profile within the international association community.

Jakarta to host inaugural Indonesia Dental Exhibition & Conference

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The signing ceremony

KOELNMESSE, Persatuan Dokter Gigi Indonesia (Indonesian Dental Association) and PEO Traya Eksibisi Internasional have signed an agreement to jointly stage the first Indonesia Dental Exhibition & Conference.

On why Koelnmesse decided to stage a dental event in Indonesia, managing director Mathias Kuepper said: “Indonesia’s healthcare industry is expected to grow by up to 20 per cent yearly, which points to an emerging need for a platform for dental professionals to learn more about well-established and effective technologies, research and skills.”

Farichah Hanum, president of Persatuan Dokter Gigi Indonesia, added: “Indonesia has over 27,000 dentists nationwide, who face unique challenges in their daily practice. The city of Jakarta, with over 5,000 dentists, was chosen to host this new event because it is the central business and travel hub for Indonesia.”

The event will take place in Jakarta from September 15-17, 2017.

It will be held every odd year, alternating with IDEM Singapore, a regional dental exhibition and conference that caters to the South-east Asian market. In contrast with IDEM Singapore, the Indonesia Dental Exhibition & Conference will offer an extensive trade exhibition, localised educational programme, and provide a platform for manufacturers keen on penetrating the emerging Indonesian market.

Luxembourg updates MICE marketing, aims for better Asian air access

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Luxembourg cityscape

FINANCIAL hub Luxembourg has just completed a two-year programme to reinvent its image with a new logo – one that shows the destination is at the crossroads of Europe – and the tagline Let’s Make it Happen.

Ricky Wohl, director general of tourism, Ministry of the Economy, The Grand Duchy of Luxembourg, said the reimaging process, which was based on feedback from stakeholders, resulted in highlighting three values of the destination – dynamic, open and reliable.

In reaching out to Asia, the ministry is looking to partner China’s HNA Group to operate charter flights from Hainan, and is in talks with Japan Airlines and All Nippon Airways to consider operating direct flights.

Luxair, Luxembourg’s national airline, does not offer direct flights from Asia, although being a partner in Lufthansa’s Miles & More loyalty programme and as a Star Alliance member opens up access to key Asian gateways through the latter’s network.

Wohl added: “The government has also created the public-private sector MICE Cluster think tank comprising hotels, DMCs, venues, etc to unite the industry, generate ideas to promote Luxembourg as a MICE destination and create a one-stop shop.

“A MICE Ambassador programme, green meetings and a subvention policy are part of the action plan and we will be targeting association and federation meetings in industries such as biotech, logistics, automotive, information and communications technology and space mining in 2017.”

The Luxembourg Convention and Exhibition Bureau was set up in 1989 and Wohl said the destination is well suited for meetings of between 1,000 and 2,000 delegates.

Luxembourg houses the administrative offices of the European Parliament, and the Council of the EU meets regularly in the city.

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