New MICE portal to help sell Thailand to international buyers

Image Asia Events has launched what is said to be Thailand’s first and only in-depth, interactive online portal for the MICE industry, a platform that promotes the country for business events, connects suppliers with buyers, and aggregates MICE news content from other sources.

According to Grenville Fordham, Image Asia Event’s founder and managing director, the portal will debut first with Phuket. Work has started on phase two which covers Koh Samui, Krabi and Khao Lak, before moving on to Bangkok.

Fordham said: “The trial Phuket content is representative of what this website can be, to both buyers and suppliers in the MICE and wedding sectors.”

MICE suppliers can access and update their product information in a secure back-end environment, while buyers can search for and contact suppliers using an automated RFP feature while being guided by an interactive checklist to ensure no detail is forgotten in the event planning process.

“I’ve seen event buyers waste time and money on inspection trips to Thailand, armed with inadequate information – often a local DMC’s interpretation of what they might want,” said Fordham.

“The idea behind is that no buyer should need to leave the office and travel to Thailand without a meaningful shortlist of venues, suppliers and opportunities preselected on the basis of comprehensive, up-to-date information.”

Sponsored Post