Asia/Singapore Monday, 13th April 2026
Page 890

Weak ringgit helps to boost inbound MICE business

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Malaysian inbound MICE players and suppliers have seen a further spike in business due to the weakened ringgit in light of the US election results last month. The currency has fallen nearly seven per cent since November 9, 2016, and today, the ringgit is trading at RM4.43 against the US dollar.

Arokia Das, senior manager at Luxury Tours Malaysia, revealed on the sidelines of the recent BE@Penang that incentive travel business from India and Indonesia for 1Q2017 was at least 20 per cent better than the corresponding period in 2016. He said that many organisers had locked in the rates in November as they thought the ringgit was at its lowest.

However, he shared that forward bookings from Thailand and the Philippines were slow. For Thailand, it was because business trips are being put on hold as the country mourns the passing of its King.

Das predicts that business would pick up from these two markets in early 2017.

Koe Peng Kang, executive vice president of S P Setia, also expects the weak ringgit to encourage local organisers to keep their events on home ground due to budget constraints.

Francis Teo, head, convention centre, Setia City Convention Centre in Selangor, added that the weak ringgit has also given rise to more Malaysians joining multi-level marketing programmes to further supplement their incomes. His centre has seen an increase in direct selling events as well as insurance related ones.

When asked for his outlook for 2017, he hopes that it’ll be a better year.

Experienced PCOs in Malaysia needed for business events growth: industry experts

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Malaysia’s small pool of PCOs may put the destination at a disadvantage in its pursuit of conferences, opined two industry leaders at the BE @ Penang conference which concludes this afternoon.

Noor Ahmad Hamid, regional director, Asia Pacific with ICCA, told TTGmice e-Weekly: “There are many factors involved in making a destination successful with business and association conferences, and one of them is the presence of many PCOs with experience in delivering conferences.


Noor Ahmad Hamid

“These PCOs may be homegrown or overseas representations of core PCOs.”

Noor explained that the presence of experienced PCOs give clients confidence in the destination and that their event will be well taken care of.

With that in mind, Noor said there is a “dire need for more PCOs in Malaysia” should the country hope to grow its conference business.

“But there must also be a focus on quality (in terms of PCO service delivery) because a poorly delivered conference will affect the reputation of the destination,” he added.

“Work is cut out for Malaysian CVBs in this aspect, as they have to drive education for local DMCs and event planners, especially for those agencies that are considering making the transition from DMC to PCO,” he said.

Waikin Wong, senior sales manager – associations, Malaysian Convention & Exhibition Bureau, said Malaysia has only four meeting practitioners that have undergone the Convention Industry Council’s Certified Meeting Professional (CMP) programme but was unable to quantify the number of PCOs.

While she agrees that the small pool of PCOs in the country may “give Malaysia a losing edge” when associations are selecting host destinations, Wong said the impact is “slight” because some conferences are small enough to rely only on DMCs or come with their own core PCO.

“It is more critical that our PCOs are of international standards,” Wong remarked.

“As such, we encourage our meeting practitioners to attain CMP status and to attend industry educational events such as this BE @ Penang conference, to expand their knowledge,” Wong said.

She pointed out that the small number of CMP practitioners in Malaysia is “not because they are not qualified but rather because they are not motivated to do so or feel that they are still getting business even without that certification”.

Wong suggested that Malaysian DMCs with some experience in supporting international conferences, could make a transition into the PCO sphere by first establishing a conference support division.

However, Noor warned that DMCs keen on that transition should consider its own capacity and if experienced human resources are available to support that expansion as well as a change in revenue stream since association conferences take longer to materialise.

Pacific World answers demand with new exotic destinations

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Pacific World will expand operations to include Mauritius, Turkey and the Dominican Republic as new destinations for their incentive clients for 2017, encouraged by demand for experiential programmes and an expected increase in budgets.

“The decision is a direct response to the growing demand that we have witnessed from our clients, who are increasingly searching for meaningful experiences that move their customers,” said Selina Chavry, global managing director for Pacific World, adding that high-end adventures, authentic local experiences, CSR activities and wellness retreats rank among the most sought-after programmes among clients.


Flic-en-Flac, a seaside village in the district of Riviere Noire, Mauritius Island

Chavry further pointed out: “It’s clear that incentives are on the rise again with the latest SITE Index research confirming that almost half of incentive travel buyers expect to see their budgets increase over the next 12 months, and 60 per cent say they plan to increase incentive eligibility for their programmes next year – the opening of these two new destinations give even more choices to our customers.”

On how the chosen destinations could measure up to the demand trends, a Pacific World statement described Mauritius as a year-round incentive destination with picturesque beaches, off-the-beaten-track villages and ancients legends.

Meanwhile, the Dominican Republic boasts historic sites and opportunities to participate in socially-conscious travel activities; and Turkey offers varied experiences ranging from dining at 1,500-year-old Byzantine cisterns to partying at popular clubs.

Vista Equity Partners completes acquisition of Cvent

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The recent merger of Cvent and Lanyon Solutions will see the two providers of cloud-based enterprise event management technology combine business operations and become a privately-held company operating under the Cvent brand in the coming year.

On Tuesday, Vista Equity Partners, owner of Lanyon, completed its acquisition of all outstanding Cvent common stock for US$36.00 per share in a transaction valued at approximately US$1.65 billion.

Reggie Aggarwal, Cvent’s founder and CEO, has been named the CEO of the new company, while David Bonnette, CEO of Lanyon, will “work with the management team through the transition to a single company”, according to a statement.

Combined, Cvent and Lanyon have more than 800 technology professionals and over 700 customer-facing support staff.

Brian Sheth, co-founder and president of Vista, said: “There is an incredible opportunity to upgrade and expand the technology in the enormous and largely untapped meetings and events industry.

“With the leadership of Cvent’s highly-successful management team, working with our experienced Lanyon team, we are bullish on our ability to seize the green field opportunity ahead and remain the market leader in this segment,” he added.

Cvent has approximately 28,000 customers in 100 countries and has powered over two million events and sourced over US$50 billion total RFP value through their sourcing networks.

Hybrid meetings the future for association events

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Members of Singapore’s elite Conference Ambassador Programme (CAP), set up by the Singapore Tourism Board to bring association events to the city-state, have raised the possibility of creating “hybridised” meetings that cross-pollinate industries.

The panellists who spoke on the topic Keeping Up The Pace: What’s Next For Association Events? during CAP’s 10th anniversary celebration last week, represented the environment, medical, scientific and agriculture fields.


(From left) Janet Tan-Collis, moderator, with panellists Anamah Tan, Chan Yew Weng, Perry Shum and Kenny Eng

Kenny Eng, president of the Kranji Countryside Association and deputy president of the Royal Agricultural Society of the Commonwealth, said the Singapore brand was synonymous with “talent, knowledge and finding solutions for the world… people see Singapore as the future”.

“Singapore has managed to find agriculture solutions and I see the possibility of doing something with health. We can start with agriculture, link it with health and that goes with medicine and science,” Eng pointed out.

Moderator Janet Tan-Collis, president of SACEOS and CEO of East West Planners, agreed that Singapore, which made a success of concepts such as hosting the F1 night race and the building two casinos which many did not want, can provide the inspiration, aspiration and thought leadership.

In Singapore’s favour were critical factors like accessibility, said Chan Yew Weng, council member and scribe of the Academy of Medicine Singapore and council member (Education Committee) of the World Federation of Societies of Anaesthesiologists. Meanwhile, Perry Shum, chair, Optical Society of America (Singapore Section) and associate vice president, IEEE Photonics Society, membership council, highlighted Singapore’s safety and pro-visitor visa regime to attract participants within a six-hour flight radius.

Supporting the proposal, Anamah Tan, founding member and executive committee member of the Singapore Association of Women Lawyers and advisor of the ASEAN Confederation of Women’s Organisations, said a hybrid event focusing on women and climate change was workable.

Moving forward, the Singapore Exhibition and Convention Bureau is providing stronger support for these ambassadors and other local associations when bidding for events to come to Singapore.

The Business Events in Singapore fund, which helps to defray costs when organising conferences here, has been enhanced to support local association members in attending relevant global business events to start their lobbying activities earlier and increase their chances of winning hosting rights for Singapore.

Destination Asia Malaysia launches PCO arm

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Destination Asia Malaysia has opened a new PCO division to meet the growing demand for specialist management of conferences and events in Malaysia.

The division will provide finance and integrated product solutions, comprising website design and online services, online and on-site registration systems, speakers and abstracts management system. It will also offer research services, venue sourcing and contracting, alongside complete event management including ground services.

Leading the Kuala Lumpur-based team are Grace Chong as director, conference and incentives, and Anitha Krishnan as business development and conference planner.

Chong will spearhead the PCO business to create new opportunities in the events sector, while Anitha will lead bidding strategies, provide trade support to key decision makers and conduct site inspections.

IHG makes MICE bookings in Thailand easier for bookers

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InterContinental Hotels Group (IHG) has recently launched a dedicated landing page, http://miceasia.ihg.com/thailand/ , for MICE events at its hotels and resorts across Thailand.

The dedicated portal, available in English, Thai and Mandarin, is aimed at facilitating the booking of meetings and events at 19 hotels and resorts across eight cities in the country. Bookers will be able to obtain detailed descriptions and visuals of the meetings spaces in each property to special promotional packages available at selected properties.

“As a MICE destination, Thailand has immense potential for growth. In 2015 the country was named Asia’s top MICE destination last year, and with the government’s plan to promote the country as the MICE centre of South-east Asia, we see an opportunity to grow our market share in this segment,” said Lincoln Barrett, vice president, sales & marketing, South-east Asia and Korea, IHG.

“We are confident that investing in a page dedicated to providing our loyal guests and bookers with all the information they need at their fingertips will go a long way in helping us gain a stronger foothold with our MICE offerings,” he added.

Clients who make bookings for meetings and events at any IHG hotel or resort in Thailand via the landing page will also benefit from the company’s IHG Business Rewards programme.

IHG currently operates 19 hotels and resorts across five brands in Thailand, with a further 15 hotels and resorts to open over the next three to five years.

Kagoshima avails tram rental options for event planners

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Kagoshima’s transportation bureau has made available three types of trams for group rental.

For the first option, the event tram, groups can tailor the route, travelling time and style.

Richard Pedlingham, founder of boutique and event space recife&teresa, welcomed the service, saying that it allows event delegates to “move through the heart of our city” and offers the flexibility for groups to “bring your own DJs, food and drink, customising it to your own particular taste”.

Starting at 16,000 yen (US$141) for a three-hour round trip, and the space to accommodate 23 to 28 people, independent event planner Chris Lawson said the event tram is good value.

Lawson added: “The tram also provides opportunities for social receptions and to have meetings with a difference, by taking small groups out of the usual venues.”

For the second option, guests can enjoy thematic trams – some decorated like a polar bear, where the name stems from the prefecture’s iconic dessert of shaved ice topped with fruit – and customise the route.

The third option is a retro tram that is suited for groups keen on exploring the city’s highlights.

Shinpei Otani, a spokesperson of the Kagoshima City Transportation Bureau, said the 70-minute sightseeing course is led by a volunteer guide.

ASAE enhances support for newly-independent Chinese associations

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The American Society of Association Executives (ASAE) has started to provide education to newly-independent Chinese associations that have been weaned off government funding and management, a process that is gaining steam in China and transforming the country’s associations landscape.

Chinese associations must now learn how to be sustainable and survive on their own which means being able to generate their own income, and to achieve that requires professionalising their association management, a concept not yet well accepted, said Maria Tong, ASAE’s China representative.

Since the establishment of an ASAE office in Beijing three years ago, it has started educating associations about their role in the society and ways to professionalise, Tong said on the sidelines of the Associations Summit 4, organised by the Philippine Council of Associations and Association Executives last week.

In the long term, she said ASAE wants to be the thought leader in China and to be the platform for linking China associations’ international counterparts.

Tong said it takes time for the Chinese government to recognise ASAE’s position but things are improving now with the government enabling associations, which are mainly government-managed and funded, to be independent.

ICESAP Conference introduces daily delegate rate

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A special daily piece-meal delegate rate arrangement has been introduced for the coming ICESAP Conference in Singapore, which will kick off this Wednesday.

Organised by the Incentive Conference & Event Society Asia Pacific (ICESAP), the event will discuss the challenges and opportunities faced by stakeholders in the incentive event and conference industry. Sessions will be moderated by industry veteran Robin Lokerman, board member of ICESAP and group president of MCI Group, and will feature speakers such as Charles Robinson, senior vice president and managing director of Jack Morton Worldwide (Singapore), and Meredith Smith, executive director, Enterprise Shared Services of Merck Sharp & Dohme.

Nigel Gaunt, ICESAP president, said the new arrangement “is designed for Singapore delegates in particular” and offers last minute flexibility to attendees who would otherwise have to buy a full three-day package costing US$700 per delegate.

The delegate rate arrangement is offered as such:

  • Half-day on Nov 30 plus cocktail: US$150
  • Full-day conference including two breaks and lunch: US$140
  • Awards cocktail and dinner only: US$310
  • Full-day conference plus awards on Dec 1: US$450
  • Three-day conference only with no evening activities: US$340
  • Half-day conference only on Nov 30: US$110
  • Half-day workshop only on Dec 2: US$110

Visit conference.icesap.org for details.

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