Asia/Singapore Friday, 8th May 2026
Page 894

Innovation and engagement

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ASIANMICEFORUM2016

Event brief
Into its 11th year, the Asian MICE Forum (AMF) is an annual event where speakers from the world’s major MICE organisations, such as ICCA, UFI and SITE, share their thoughts and experiences.

Themed The New Era of Experiencing and Sharing, this year’s event saw a discussion of new trends beyond the scope of incentive travel and events, and touched on creative issues and CSR stories in the meetings and conventions sector.

Moreover, as Taiwan’s first event to have gained ISO 20121 certification – involving the implementation of a management system standard and green, sustainable MICE practices – the Forum served to encourage the country’s MICE industry to adopt the standard and stay abreast of the global green conference trend.

Challenges
The key challenge for an 11-year-old forum is to keep the content and programme new and fresh to satisfy the experienced audience and to engage the younger delegates now involved in the MICE industry.

Moreover, where in the past, invited speakers were only from the Asian region, speakers are now invited from all over the world.

A further challenge hence is for organisers to switch to a more global perspective.

Solutions
To make the AMF more dynamic and attractive, boundaries of the MICE industry needed to be extended so the most innovative and inspiring speakers could be involved. The organisers believe that the acronym “MICE” is not limited to the scope of meetings, incentives, conventions, and exhibitions – it also stands for an industry of creativity and knowledge sharing.

To keep abreast of the latest trends, the organisers arranged for attendance at IMEX, IBTM, SITE, ICCA, and UFI events.

The latest information and most relevant topics were collected, particularly, in relation to new technology tools commonly used by the young generation of today. AMF’s event design, theme, and speakers list were reimaged and interactive technologies like online voting and augmented reality were integrated to enhance audience experience.

Key takeaways
The forum stayed fresh and offered a platform for participants to learn new things about the industry. Hot issues and interesting elements in the programme also helped generate more innovative ideas, putting conviction behind the saying that new thinking brings new possibilities.

Event: Asian MICE Forum 2016
Organiser: Commissioned by the Ministry of Economic Affairs (MOEA) and implemented by Taiwan External Trade Development Council (TAITRA)
Venue: Taipei International Convention Center
Date: September 7 and 8, 2016
Number of participants: 600 pax

Bedrock to a happy partnership

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Kyäni Conference
Kyani Conference

Event brief
Established in 2005, Kyäni is a health and wellness network marketing company. This event – its very first held in Hong Kong – brought together over 1,000 partners from across Greater China.

As Kyäni did not have experience organising conferences of this scope and size, Concept Communications (Conceptcoms) was roped in to help on areas from creative concept development to all logistics and production details.

Challenges
Based on the conference theme Live Your Dream, Conceptcoms was challenged to create a key conference visual and produce the entire event including performance, programme rundown, audio visual, lighting and other logistics work – all within a six-week time span.

Also included in this schedule was time needed for Kyäni’s headquarter in the US to approve the visual and ensure it matches the conference theme as well as the company’s corporate identity.

Communicating across separate time zones was a challenge, and the project team needed to ensure the approval process ran smoothly and on schedule.

And as participants could bring along friends and partners to the conference, Conceptcoms was also tasked to collect information on guests, who were potential business leads for Kyäni.

Solutions
The creative team of Conceptcoms communicated thoroughly with Kyäni’s Asia operation manager before proposing three options for key visuals, easing the approval process and allowing sufficient time for production and logistical arrangement.

In order to create a memorable experience, Conceptcoms introduced a performance that combined neon lights and lion dance, some of Hong Kong’s icons, at the opening ceremony.

The post-lunch Tron Dance was another highlight of the conference.

In addition, to engage the audience, a fun segment was designed where participants folded paper planes however they wanted before launching them through the air.

And to solve the challenge of collecting data on accompanying friends and partners, Conceptcoms implemented an electronic registration system.

Key takeaways
When event and design objectives are well-communicated, organising an event to the client’s satisfaction is achievable within a short time span.

Of course, a dedicated event management team and careful attention to the project timeline are also crucial for the event’s success.

QuotesDavidNash

Event: Kyäni Conference
Organiser: Kyäni International
Venue: Asia-World Expo
Date: May 27-28, 2016
Number of participants: More than 1,000 delegates

Career inspiration – Reiko Tokuda Marketing director, DMC Okinawa, Inc

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reikotokudaHow long have you been in the travel industry and what do you enjoy most about your job?

I have been working as a meeting planner in Okinawa for 10 years and, for me, there is nothing better than seeing our guests experience our programmes and then giving us big smiles in return. It is great when we can all see the targeted effect happening and again when we are able to share the client’s excitement with our team.

What is your greatest career achievement to-date?

For six years, I served as a ISO9001-standard chief auditor. That experience has helped me to plan and offer services with our company that take into consideration the importance of process management.

I have never stopped striving to devise ways to make a process more efficient, to determine ways in which we can heighten the degree of achievement in our programmes and how we can deliver additional satisfaction to our clients.

Does anything about your job keep you awake at night?

My mind is constantly occupied with how we can develop better plans to provide greater satisfaction to our clients, and what we can do to brush-up our overall services.

I also often think if all members of our team are sharing and understand the company’s purpose of helping clients to achieve their aims.

What are your top three tips for achieving success in a career in this industry?

First, you should build a network that encompasses global issues, the meetings industry, regional culture, regional economics and, of course, clients.

Second, make sure you understand your clients’ interests and share that knowledge with your entire team.

Third, raise the motivation levels of your team and make sure they are sharing the organisation’s goals.

Romain Chan

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Pan Pacific Hotels Group has appointed Chan as area general manager, China and general manager, Pan Pacific Suzhou. He has over 30 years of industry experience spanning China, Hong Kong, Vietnam, Philippines and the US. He is no stranger to the Group, having helmed Pan Pacific Ningbo from 2014 to 2016.

RomainChan

Matt O’Keefe

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O’Keefe is now Carlson Wagonlit Travel’s chief technology officer of hotel distribution. He brings 20 years of technology and software experience, as well as rich expertise and deep knowledge of the travel industry, to his new role. He was most recently chief technology officer for Hyatt Hotels & Resorts.

MattOKeefe

Michael Robinson

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Caravelle Saigon in Ho Chi Minh City is now helmed by Robinson, who has been promoted from his former position as director of rooms.

Le Meridien Kuala Lumpur

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LeMeridienKLLeMeridienKLlounge

Le Meridien Kuala Lumpur had recently completed major refurbishments and renovations carried out in phases over the course of four years and to the tune of RM100 million. The result is a better guest experience for in-house meetings and stays.

Rooms All 420 rooms are now better prepared for the modern traveller. More universal power sockets, two USB socket charges and speedier in-room Wi-Fi (8mbps) are available, along with a 48-inch smart HD LED TV.

My room on the top-most floor, level 35, and on the Club Floor, offered me panoramic views of the city and boasts a convenient layout. For instance, the safe sits under the work table and shelves are built into the tiled wall by the sink for toiletries. And speaking of toiletries, I love that Cinq Mondes, a luxurious line of botanical spa products from Paris, are provided for guests.

MICE facilities I’ve attended several press conferences and meetings at Le Meridien Kuala Lumpur, and have always been impressed by the thoughtfulness that went into the design of the property’s event facilities.

Meeting spaces are clustered for convenience on level six, on a floor called Metropolis. They sit right above Latest Recipe all-day dining restaurant and is serviced by a set of escalators from the fifth floor.

The collection comprises six meeting rooms and a pillarless ballroom. The latter can accommodate up to 600 delegates in a theatre setting, or be divided into two for smaller gatherings.

The refurbishments have given the Metropolis foyer a brighter and more contemporary look. Two interactive kitchens strategically located at the foyer, provide a permanent pantry station where delegates can enjoy limitless variety of snacks, coffee and tea throughout their meetings.

Other facilities In-house facilities include six F&B outlets, a freeform swimming pool, a well-equipped gym and spa facilities.

The Club Lounge on level 33 features an open kitchen with live cooking, a private meeting room for a dozen people and a lounge.

There are also shower rooms for guests who need to freshen up after an early morning arrival, before the usual check-in time, or have a late flight to catch after checking out.

For groups, a dedicated check-in counter can be arranged.

The hotel also provides off-site catering and teambuilding programmes within the Klang Valley.

LeMeridienRoomcount

Matt Brennan

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Carlson Wagonlit Travel has named Brennan its vice president of hotel operations. He most recently served as vice president of field partner management of QSI Facilities.

MattBrennan

Jean-Yong Pittion

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Pittion is now executive assistant manager of F&B for Sheraton Grand Macao Hotel, Cotai Central and The St. Regis Macao, Cotai Central, having moved from Mandarin Oriental, Hong Kong where he was director of F&B.

JeanYongPittion

Ian McKie

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Oakwood Asia Pacific has appointed McKie as the new general manager of Oakwood Premier Cozmo Jakarta. He was most recently general manager of Nine Dragons HNA Hotels in Zhejiang, China and was responsible for the Nine Dragons Resort Complex. His extensive career spans 20 years.

IanMcKie

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