Asia/Singapore Friday, 17th April 2026
Page 935

Tauzia steps up promotion of hotel MICE facilities

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TAUZIA Hotel Management is looking to beef up its MICE business through the Tauzia MICE Rally, which aims to showcase meeting and event offerings of 42 hotels in its portfolio spanning the Harris, Yello and Pop! brands.

After seeing positive results from the inaugural Rally last year, Tauzia brought the first Rally for 2016 to Surabaya in February, and this will be followed by sessions in Jakarta and Bali in April and September respectively.

Tauzia is the only hotel group that has its own MICE business sessions with corporates in Indonesia.

Fridi Harini, Tauzia’s corporate director of sale – Jakarta and Surabaya Regions, who is also the Rally’s programme director, said: “More than half of our portfolio carry the word ‘convention’ which means we are (well-)equipped for our customer’s functions.”

In part due to the increased awareness of the hotels’ facilities and offerings, Tauzia’s MICE business is rebounding from the 17.2 per cent decline in 2015.

Fridi said: “Looking closely at different cities’ performances between January and February this year compared to the same period last year, Jakarta hotels’ MICE business was up by 51 per cent, West Java region (Bandung, Sentul, Puncak) 31 per cent and Surabaya region 36 per cent.”

And with the improved business climate and the revision of government policy to allow government agencies to organise meetings in hotels, the Tauzia MICE rally can serve to drive this increased demand to Tauzia managed hotels.

Fridi said she expects that the group’s MICE business will be up by 42 per cent from that of 2015.

Suzhou Jinji Lake International Convention Center officially opens

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Suzhou Jinji Lake International Convention Center (PRNewsFoto/Suzhou Culture and Expo Center)

AFTER three years of construction, the 40,000m2 Suzhou Jinji Lake International Convention Center officially opened on March 18. The opening ceremony took place concurrently with the 2016 China (Suzhou) Convention and Exhibition Industry Fair.

This is the third facility to be built as part of the larger Suzhou International Expo Center. The convention centre offers 60 types of meeting and convention spaces, with the capability of dividing and combining the spaces as required. There is also the 8,000m2 pillarless banquet hall, the largest of its kind in Asia.

As well, a four-star conference hotel directly connected to the Suzhou International Expo Centre, the 307-room Novotel Suzhou SIP, has also opened.

Adelaide Convention Centre goes virtual on Google

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THE entire interior premises of Adelaide Convention Centre is now available for virtual viewing on the Google Virtual Tour platform, a first for an Australian convention centre, done in an effort to give clients an additional tool when planning their events there.

It incorporates 316 panoramic photos, built from 3792 separate images and showcases all 15,000m2 of the centre’s three levels including external views of North Terrace and the Riverbank precinct. Visitors can also tour around the perimeter of the centre and along North Terrace using Google Street View.

Commenting on the technology, Alec Gilbert, CEO, Adelaide Convention Centre, said: “The 360 degree navigation technology works just like Google Street View so viewers have complete control of their experience and are free to explore what most interests them.”

“Google Maps and Street View are used all around the world so it makes it easy to access for anyone considering booking, visiting or generally interested in familiarising themselves with the centre,” he added.

Google Virtual Tour forms part of Adelaide Convention Centre’s digital strategy which includes social media, digital newsletters, video, a new interactive website and the iMap event planning application.

KLCC’s audiovisual systems get US$765 thousand upgrade

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KLCC staff showcasing the new equipment

THE Kuala Lumpur Convention Centre (KLCC) became the first facility in Malaysia to install the 6500 ANSI Lumens laser technology projector as part of a 3.1 million ringgit (US$765 thousand) investment to upgrade the audiovisual capabilities of all its 21 meeting rooms.

The first phase was recently completed, involving 10 meeting rooms on level four where the centre’s short-lead bookings and just-in-time meetings facilities are housed. The second phase includes 11 meeting rooms on level three and will be completed by end-2016.

Its general manager, Alan Pryor, said: “As technology becomes an even bigger component of any world-class convention facility in today’s increasingly technology-driven world, the latest AV upgrades will enhance our clients’ overall meeting experience.

“The six new digital ceiling speakers in each room facilitates clearer projection of voice and sound, while the installation of the 6500 ANSI Lumens laser technology projector produces outstanding and clear high-definition images.”

KLCC had also recently undergone a 1.8 million ringgit upgrade with the installation of 190 new digital speakers and digital audio processors at its Plenary Theatre, Plenary Hall, Conference Halls 1, 2 and 3, Banquet Hall and Ballrooms 1 and 2. All audio processors in the Exhibition Halls have also transitioned to digital.

Tasmania sees record MICE visitors in 2015

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BUSINESS event visitor numbers in Tasmania has reached new heights in 2015, according to statistics from the Tasmanian Visitor Survey released last week by Tourism Tasmania.

Visitors to the Australian state for work-related events soared to 40,800 visitors last year, up 42 per cent compared to the 28,800 business event visitors in 2014.

“The results confirm Business Events Tasmania’s data which highlighted a stand-out period for conference and business event activity in 2015, particularly in the last quarter,” said Stuart Nettlefold, CEO, Business Events Tasmania.

Giving specific examples, he said: “In September last year, Hobart hosted a high number of large national and international business events, including the 2015 Baker’s Delight National Conference, the Society of Economic Geologists International Conference 2015 and the 2015 Population Health Conference.

“The Bakers Delight Conference was arguably the biggest corporate event to ever be held in Tasmania, with over 1200 delegates attending plus partners.”

Nettlefold expects the industry to continue to grow in Tasmania, calling the state a “hotspot” for business events and conferences.

Budgets, venue choices still a bugbear for MICE planners

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LEADING event and incentive travel programme specialist Maritz Travel, headquartered near St Louis, Missouri, says negotiating for lower hotel rates and finding availability of meeting spaces are the current biggest challenges facing the MICE industry in the US.

David Peckinpaugh, president of Maritz Travel, said increasing demand versus stagnant supply was putting pressure on availability and price. However, he forecast the industry would continue to grow at a healthy rate of between five and 10 per cent in the next two years.

During his keynote address last week at the Singapore: A Curated Discovery seminar, Peckinpaugh told 20 invited buyers from the US and more than 50 local industry members that increased demand for all-inclusive incentives was also trending.

“Now, it is also all about mobile and wearable beacon technology, that when used in name badges to track data on delegates, will be the wave of the future,” he said.

Latest figures show Maritz booked 4.2 million rooms night, planned and executed 8,600 meetings, events and incentive travel programmes and negotiated total spend of US$1.16 billion on behalf of its clients.

“Budgets are driving key decisions. It is still very difficult to measure the impact of an event’s ROI and the impact of experience. Unless clients can go back to the CFO and show these measurements, budgets will be flat. So we must do more in terms of measurement,” he pointed out.

He added: “Despite the challenges, Asia’s accommodating culture often makes it easier to plan an event than in Europe. This is a high demand area and speaks well for the organisations here.”

As well, Peckinpaugh reiterated a number of times the perceived safety of the destination was a top priority. Other important factors for choosing a destination include fresh ideas, a wow experience, strong airlift, appropriate facilities and attractive pricing.

Malaysian agents find ENTRI ineffective for groups

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THE Malaysian government’s introduction of ENTRI (electronic travel registration and information) earlier this month to boost Chinese tourist arrivals to Malaysia has been found ineffective in attracting business events from China.

ENTRI allows visitors from China visa-free entry for stays of not more than 15 days. However, the process has proven cumbersome, and is the latest sore point for Malaysian agents after a string of failed initiatives by the government to ease visa restrictions.

Asian Overland Services Tours & Travel assistant manager, business development, Roger Yin, said that the ease of obtaining visa is an important consideration for MICE organisers when choosing a destination.

But ENTRI is not user-friendly for outbound travel agents in China who are attempting to bring groups to Malaysia, according to Mint Leong, secretary general of the Malaysian Inbound Tourism Association (MITA).

She elaborated: “Agents can only key in the details of up to five applications per unique ID. Imagine the manpower and time needed if there is a group of 600 delegates.”

Leong added that MITA had already written to the Malaysian government on March 14 to have the system rectified, as well as to lengthen ENTRI beyond its December 31 end date, as business events from China usually take six months or more to materialise.

John Chan, business development director, Kris International Traveltours, said: “It is cumbersome as it does not allow smooth processing for big groups. The shortcomings have to be resolved quickly in order not to stifle the enthusiasm of incentive houses and meeting planners who have placed Malaysia as one of the key destinations this year.

“If this is left unresolved, Malaysia will lose its attractiveness as a destination to competing neighbours,” added Chan.

[PERSPECTIVES] Bleisure – a win-win for corporates and business travel

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BLEISURE has truly taken off in Asia. An October 2015 survey of 2,500 Asian business travelers by the Singapore Tourism Board showed that more than half consider travel to be a perk of their jobs, and almost the same number – some 48 per cent – want to build weekends or extra nights into their work-travel itineraries purely for leisure purposes.

For some it’s even more than that. Business travel is a lifestyle choice; a way of seeing the world without incurring substantial personal expense. These business travelers routinely take advantage of company-paid flights to explore a new city, tap into local culture, or simply to relax and unwind before or after business commitments. HRS data show the impact of this trend. Average stays are increasing in length, especially in key global cities such as Tokyo, London, and New York.

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This is good news for the business travel industry, and also for companies – since having happier and more rested employees should lead to better business performance. However this trend also challenges all stakeholders to become ever more traveller-centric and really respond to the emerging needs and priorities of executives on the road.

When mixing business and leisure, travellers want to stay in the best locations, for the right price, with flexibility and convenience as standard. To meet these needs, HRS offers negotiated rates on more than 40,000 properties, a cancellation policy that allows travellers to change their plans up to the night before arrival, and a simple-to-use mobile app that works on all platforms. We expect that in 2016, mobile will account for a third of all HRS bookings.

In addition to having happier and more engaged employees, encouraging bleisure travel can lead to cost savings for companies. Travel managers are in a better position to negotiate with hotels if they can demonstrate a higher take-up of their corporate nightly rate. This, however, depends on having the relevant data, and makes it even more important that bookings go through the authorised channels.

The trend towards longer average stays is also advantageous for hotel groups, which are continuing to sharpen their focus on attracting the business-leisure traveler. This includes tailoring loyalty schemes, providing spa, dinner, or events packages, or simply creating an environment that encourages hotel guests to relax and socialise. Ensuring that business travelers enjoy their stay and become rapidly connected to the best of what the city has to offer is key to hotels’ ongoing competitiveness.

In today’s digital age, there is increasingly little separation between our personal and working lives. We’re looking to seamlessly blend social interaction and personal interests with a demanding 24/7 business environment. Against this backdrop, it seems that bleisure as a lifestyle choice can only continue to become more prevalent.

This is a positive development for corporates and the business travel industry, but also one that requires us to deeply understand and respond to emerging traveller priorities. If we don’t provide the right tools, options, and price points, our savvy customers can easily find their needs met elsewhere.

Todd Arthur is the managing director, Asia-Pacific of Hotel Reservation Service (HRS). HRS is a global hotel solutions provider and serves more than 40,000 corporate customers worldwide through its inventory of more than 300,000 hotels in 190 countries.

Todd Arthur’s core responsibilities include setting the business direction, driving organic growth with new and existing customers across Asia-Pacific markets, establishing strategic partnerships and talent development.

Article by Todd Author

The Vines Resort launches new outdoor function space

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THE Pavilion, an outdoor event space that can accommodate up to 100 guests cocktail-style, recently opened on March 1 on the grounds of The Vines Resort & Country Club in Perth’s Swan Valley area.

Three sides of the covered structure open out into the grounds, featuring views of the manicured gardens, koi ponds, and distant vistas across the golf course.

The Pavilion joins the resort’s list of function spaces that include The Barrett Lennard Room, The Boardroom, Samuel Copley and Cabernet.

Other on-site facilities include a golf course, the Keshi Day Spa and Muscat’s Restaurant, among many other F&B options.

Safety, familiarity key concerns for US incentive planners

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INCENTIVE groups from the US are not choosing Singapore as a destination because of concerns on safety and a lack of understanding of what the island country has to offer, according to some panellists at the Trends in Incentive Travel panel discussion at theSingapore: A Curated Discovery seminar.

Bill Sellmer, president, Sellmer Meeting & Incentive Travel, said that Americans are “ignorant of geography” and had the perception that “Singapore is not that safe”.

But concerns about Singapore not being safe were not well-founded as it is known to be a safe country.

Alluding to this gap between perception and reality, Ping He, Maritz Travel’s global general manager, Asia-Pacific, said: “The key word is perceived safety.”

Groups from the US are also deterred by the fear of an unfamiliar destination far from home.

Mike Farmer, vice president, group travel business development, Meridian Enterprises, said coming to Asia means long flights and North-Americans know more about nearby Europe than faraway Asia.

“There is the fear of getting around cities like Beijing, Shanghai and Hong Kong,” he added.

However, he opined that groups from the US can be motivated to pick Singapore if they had the right information.

“If you can get the client here on a site inspection, Singapore will sell.”

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