TAUZIA Hotel Management is looking to beef up its MICE business through the Tauzia MICE Rally, which aims to showcase meeting and event offerings of 42 hotels in its portfolio spanning the Harris, Yello and Pop! brands.
After seeing positive results from the inaugural Rally last year, Tauzia brought the first Rally for 2016 to Surabaya in February, and this will be followed by sessions in Jakarta and Bali in April and September respectively.
Tauzia is the only hotel group that has its own MICE business sessions with corporates in Indonesia.
Fridi Harini, Tauzia’s corporate director of sale – Jakarta and Surabaya Regions, who is also the Rally’s programme director, said: “More than half of our portfolio carry the word ‘convention’ which means we are (well-)equipped for our customer’s functions.”
In part due to the increased awareness of the hotels’ facilities and offerings, Tauzia’s MICE business is rebounding from the 17.2 per cent decline in 2015.
Fridi said: “Looking closely at different cities’ performances between January and February this year compared to the same period last year, Jakarta hotels’ MICE business was up by 51 per cent, West Java region (Bandung, Sentul, Puncak) 31 per cent and Surabaya region 36 per cent.”
And with the improved business climate and the revision of government policy to allow government agencies to organise meetings in hotels, the Tauzia MICE rally can serve to drive this increased demand to Tauzia managed hotels.
Fridi said she expects that the group’s MICE business will be up by 42 per cent from that of 2015.
