THE Sarawak Convention Bureau (SCB) has promoted Amelia Roziman to the position of general manager, marketing and sales.
The former global marketing and communications director will now manage SCB’s departments of marketing, sales, bids and communications.
In her previous role, Amelia has contributed to the bureau’s success in winning nine international and two national awards for creative marketing campaigns which were instrumental in the Malaysian state’s achievement of national and global conventions.
Event brief The task was to create a mind-blowing and unforgettable incentive trip for Titan Company’s retailers and distributors at its annual business associate incentive trip. Titan wanted to make sure its delegates were treated like VIPs in an unorthodox venue for a memorable experience.
Resort World Theatre
Challenges With a group size of 1,200 people, Titan was determined to secure a unique venue that could be booked exclusively for the event.
As most of the delegates were Indian vegetarians, their diet was also of a concern. As food is a rather big part in Indian culture, Titan was very particular when it came to the menu planning as it wanted to ensure a variety.
Solutions On the meeting front, instead of using conventional ballrooms, Titan made the bold move of selecting Resorts World Theatre as the venue of the daily conference. It was enough to create some buzz and anticipation.
Even though it may seem unconventional, it was in fact the ideal setting – tiered seating and a mega LED screen for an unhindered view from every seat. But the icing on the cake was the Wi-Fi access the venue provided. This came in handy during a live online voting segment. Delegates we able to instantly connect to the Internet via their mobile device and vote.
Food wise, the Resorts World Sentosa (RWS) F&B team worked very closely with Titan’s event organisers to customise an Indian vegetarian menu for all provided meals during the conference period.
The highlight of the incentive trip was no doubt the gala dinner at Universal Studios Singapore (USS). Delegates were accorded a red carpet welcome at Pantages Hollywood Theater, where they enjoyed a cocktail reception and a 1950s-style all-American welcome performance by Mel’s Dinettes.
Buffet dinner then followed at New York Street where delegates were treated to a spread of authentic Indian dishes, exclusive performances, and photo opportunities with opoular characters Woody Woodpecker and Marilyn Monroe.
Key takeaways Success is in the details. While the conference and gala dinner wowed both Titan and its delegates, it was the little things the RWS staff did which left an indelible impression.
On the evening it rained, staff brought umbrellas to shelter dinner-bound delegates along the unsheltered areas of USS, making their cocktail reception and dinner more enjoyable despite the gloomy weather. Moreover, with the delegates being housed in three different hotels in RWS, Titan felt that there were ample directional signs in place, and hotel staff were always on hand to assist with directions and queries.
In a letter of appreciation from Titan, they expressed how deeply impressed they were with the event, with many delegates citing it as their best corporate event ever.
Event: Titan – Jewellery Business Associate meet Client: Titan Company Venue: Resorts World Theatre and Universal Studios Singapore Date: April 24 – May 1, 2015 Number of participants: 1,200
The Westin Siray Bay Resort & Spa, Phuket has appointed Piyoros Naronglith as general manager. He has over 10 years of hospitality management in Thailand and was most recently the executive assistant manager of W Retreat Koh Samui.
Selves has taken over the reins of Anantara Mai Khao Phuket Resort. He takes on the general manager position after 19 years with Starwood Hotels & Resorts, most recently as general manager at Keraton at the Plaza, a Luxury Collection Hotel in Jakarta, Indonesia.
Mafaity is now resident manager of InterContinental Hong Kong. She has spent over 15 years in the hotel industry working in her native France as well as in Tokyo, Dubai and most recently at Jumeriah Himalayas in Shanghai as hotel manager.
Anantara Bophut Koh Samui Resort has named Mueller as its general manager. He spent 22 years with Marriott International in Germany, India, Thailand and China, before joining Anantara Hotels, Resorts & Spas as general manager at Wanda Vista Resort Xishuangbanna, China, which was his most recent position.
Stocker is now vice president of sales, marketing and revenue management at Oakwood Asia Pacific. He will take charge of revenue-generating initiatives across Oakwood’s branded properties, reporting to Dean Schreiber, managing director of Oakwood Asia Pacific. Stocker was last vice president, revenue management and sales at Galaxy Entertainment Group in Macau.
Le Méridien Angkor has picked Md Mahbubor Rahman as its new general manager. He began his extensive career with Starwood 20 years ago at the Dhaka Sheraton Hotel, Bangladesh, and was last cluster director of finance for Plaza Athénée, A Royal Méridien Hotel, Le Méridien Bangkok, Vana Belle, a Luxury Collection Resort in Koh Samui and Sheraton Samui Resort.
Mövenpick Hotels & Resorts has appointed hospitality professional Keel as general manager of Mövenpick Resort Boracay which is scheduled to open in 2Q2016.
How did you find your way into the events industry?
I joined the marketing and communication industry as a strategist just before the Internet took off 17 years ago.
Before that I had been expatriated to Hong Kong in 1992 to lead the Asian operations in another industry. Yet I was resolute to be part of a creative and innovative force that had an impact on our society and the Internet made that possible. From this great career change, I quickly specialised in experiential marketing.
What’s your responsibilities at WRG?
I lead the Asian offices for WRG, a global and independent live communication group that shapes memorable experiences for some of the world’s most ambitious people and organisations.
How many events do you handle on average each year?
I cover about 35 corporate events in Asia, with audiences ranging from 100 to 20,000 in size.
What is your most memorable job-related incident?
We did a gala for presidents of large global banks in Mumbai. Despite being secret, the stay of a foreign head of state in the same five-star hotel sparked street demonstrations. The show had to go on. After hours of negotiation with the police, we broke the curfew and lifted our equipment through every third-floor window to make up for time. Staying calm is a must when facing the unexpected.
What advice would you give to someone looking to come into events management?
Curiosity matters above all. To get ahead you will need to stand out in a very competitive marketplace. Aim to attain technical and marketing knowledge.
Take time to volunteer to obtain small and large hands-on experience for any events such as charity.
Try being a guest of both physical and virtual events to see how it feels. And finally, don’t specialise too early to
allow for a broader range of skills and experiences to be developed.
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How did you find your way into the events industry?
