Titan gets bold and beautiful

To impress its VIP business associates, the Indian jeweller opts to host its meeting and incentive in unusual locations in Singapore.

Resort World Theatre

Event brief
The task was to create a mind-blowing and unforgettable incentive trip for Titan Company’s retailers and distributors at its annual business associate incentive trip. Titan wanted to make sure its delegates were treated like VIPs in an unorthodox venue for a memorable experience.

Resort World Theatre

With a group size of 1,200 people, Titan was determined to secure a unique venue that could be booked exclusively for the event.

As most of the delegates were Indian vegetarians, their diet was also of a concern. As food is a rather big part in Indian culture, Titan was very particular when it came to the menu planning as it wanted to ensure a variety.

On the meeting front, instead of using conventional ballrooms, Titan made the bold move of selecting Resorts World Theatre as the venue of the daily conference. It was enough to create some buzz and anticipation.

Even though it may seem unconventional, it was in fact the ideal setting – tiered seating and a mega LED screen for an unhindered view from every seat. But the icing on the cake was the Wi-Fi access the venue provided. This came in handy during a live online voting segment. Delegates we able to instantly connect to the Internet via their mobile device and vote.

Food wise, the Resorts World Sentosa (RWS) F&B team worked very closely with Titan’s event organisers to customise an Indian vegetarian menu for all provided meals during the conference period.

The highlight of the incentive trip was no doubt the gala dinner at Universal Studios Singapore (USS). Delegates were accorded a red carpet welcome at Pantages Hollywood Theater, where they enjoyed a cocktail reception and a 1950s-style all-American welcome performance by Mel’s Dinettes.

Buffet dinner then followed at New York Street where delegates were treated to a spread of authentic Indian dishes, exclusive performances, and photo opportunities with opoular characters Woody Woodpecker and Marilyn Monroe.

Key takeaways
Success is in the details. While the conference and gala dinner wowed both Titan and its delegates, it was the little things the RWS staff did which left an indelible impression.

On the evening it rained, staff brought umbrellas to shelter dinner-bound delegates along the unsheltered areas of USS, making their cocktail reception and dinner more enjoyable despite the gloomy weather. Moreover, with the delegates being housed in three different hotels in RWS, Titan felt that there were ample directional signs in place, and hotel staff were always on hand to assist with directions and queries.

In a letter of appreciation from Titan, they expressed how deeply impressed they were with the event, with many delegates citing it as their best corporate event ever.

Event: Titan – Jewellery Business Associate meet
Client: Titan Company
Venue: Resorts World Theatre and Universal Studios Singapore
Date: April 24 – May 1, 2015
Number of participants: 1,200

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