Asia/Singapore Friday, 26th December 2025
Page 965

‘Third generation’ of MICE companies in China?

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CHINA’S nascent MICE industry is coming into its own as MICE players ditch labour-intensive ways for modern tools, in what has been hailed as the birth of a “third generation” of MICE.

These comments were made at the formal launch of the China Smart MICE Group this week, with CEO David Chen expressing hope that his company will be a pioneer in a new generation of smart MICE industry players as it harnesses IT to provide holistic solutions for MICE businesses.

Chen commented that the first generation of MICE in China came about before 2002, when professional MICE companies did not exist and MICE travel was regarded as high-end travel.

But between 2002 and 2014 came the second generation that witnessed embryonic forms of MICE travel product, though the lack of service and product differentiation resulted in price wars.

However, while the absence of an effective regulatory mechanism is the main obstacle to the MICE industry today, Generation 3.0 will see a departure from labour-intensive and differential pricing-driven profit models and will incorporate the high-tech tools of today’s workplace – cloud computing, mobile technology and big data analytics – to understand consumers’ needs and provide cost-effective, legally compliant and holistic solutions.

Supported by Phoenix Travel Group and Legend Capital, China Smart will focus businesses in Beijing, Shanghai, Guangzhou, Chengdu and extend its reach to neighbouring cities to offer a range of services.

This includes MICE products, PR events, business customisation, auxiliary systems development and business network receptions.

Translated by Ong Yanchun from the original TTG China e-Daily, February 10, 2015 article

By Nadia Chung

Lord Jim’s

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Raini Hamdi turns event planner for a day and throws a surprise party at Lord Jim’s, Mandarin Oriental Bangkok

 

My party was for 70 pax and it was a surprise for my life partner who was turning 70 years old. But my birthday bash would work for any incentive or event planner with a group 70 to 100 pax who, like me, dreams of a celebration that sparkles and leaves a lasting impression.

My RFP, sent on September 16, 2014, was attended to within 24 hours.

MICE application

I picked Mandarin Oriental Bangkok because I was planning the party remotely and had a lead time of less than three months, so I needed a venue and people I could trust. Another reason was that I had previously met the hotel’s young and supremely talented executive chef, Stefan Trepp, and I believed he would cook up a fantastic menu for me.

Upon reviewing what I intended to achieve, F&B director Thomas Kinsperger proposed four venues which were available on December 13, 2014: Le Normandie (maximum capacity 70 pax), Regency Room (50 pax), Lord Jim’s (100 pax) and The China House (60 pax). One look at Lord Jim’s and I knew that was it for me. It’s the 180° breathtaking view of the River of Kings. At night, this was especially sexy, with lights twinkling from the buildings across and traditional boats plying the river. It’s also the open layout, which enabled me to fit in eight tables of eight and nine pax. Its ambience was relaxed and youthful, yet without a doubt, classy.

The rest of the planning was truly effortless. General manager Amanda Hyndman, Kinsperger, Trepp and senior catering and event sales manager Pandajade Tantrakul backed me up fully. I had expected professionalism, but what a beautiful surprise to be dealing with real pros who had a sense of fun, mischief and real passion to wow and surprise people. I actually enjoyed planning this banquet because of them.

F&B concept

Lord Jim’s serves seafood and international cuisine. For my party, Trepp whipped up several four-course menus. Each was mouth-watering and if there was one difficult moment in planning this event, it was deciding which to pick. I settled on the following: Sauternes-marinated foie gras terrine, roasted Brittany langoustines, refreshing trio of granite, a choice of roasted Atlantic sea bass or roasted grade four marbled wagyu beef tenderloin, and millefeuille of golden backed puff pastry and vanilla Chantilly with fresh berries.

All the thank you’s I received after the party showed that Trepp had dazzled my guests with his brilliance – not one failed to mention how amazing the food was in taste and presentation. Each course was a work of art.


Food that matches the setting

Service

The other factor they mentioned was the “sleek yet friendly service”.

For me, it was as if all the staff, led by restaurant manager Krit Subanarat, went beyond their usual duty to make sure the event was successful. This must be the ultimate perception a venue wants to impart to a planner.

In the end, there was a lot of heart and attention to detail by all the staff in that room that evening and this was what made my event outstanding.

With such youthful, creative and enthusiastic leaders behind her, no wonder the grande dame’s legend lives on.


Contacts

48 Oriental Avenue, Bangkok 10500
Tel: (66) 2-659-9000; email: Mobkk-lordjim@mohg.com
Website: mandarinoriental.com/bangkok

Function hours

Cocktails, 18.30-19.30; dinner, 19.30-23.30


 

Amari Phuket gets bigger

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Amari Phuket will boast a total of 345 rooms from June 1 as a result of the addition of 148 one- and two-bedroom units and suites from parent Onyx Hospitality Group’s residences development adjacent to the hotel.

Four new meeting rooms with seat capacity of 20-80 pax will also be added to the resort, which has undergone a US$20 million renovation and is now under the charge of Pierre-Andre Pelletier, who has been promoted to Onyx’s vice president-area general manager, South Thailand.

Before this promotion, Pelletier had raked up a lot of billings in MICE from neighbouring Asian markets, particularly Singapore and Malaysia, for Amari Watergate Bangkok, where he was general manager.

With smart and stylish new rooms, and new services such as a facility akin to a first-class airline lounge that enables early arrivals or late check-outs to shower, work or just relax, Amari Phuket aims to be the best upscale hotel in Phuket and siphon off a larger share of corporate meetings and incentives.

According to Pelletier, the hotel has been seeing more incentive groups from Singapore and Malaysia banking, insurance and oil companies, and expects more growth, especially now that it has more rooms and MICE capability, aside from the fact that Phuket beaches have also regained their ‘resort’ feel after a clean-up of deep-rooted vendors and sunbed operators by the military.

“Our location is just great, as we’re just a stone’s throw from Patong, yet away from it all,” said Pelletier. “And now that the beaches have been cleaned up, we’re seeing more interest from Asian MICE groups to hold their events in Phuket, whose image is changing for the better.”

Meanwhile, Onyx is also embarking on a US$20 million renovation of its other established property in the south, Amari Samui. This will see the hotel being closed for a year from April.

The popular Prego restaurant, however, will remain open and can accommodate smaller groups seeking quality dining experience comprising excellent Italian food, service, ambience and value for money. – Raini Hamdi

A perfect pairing

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A local oyster grower and a winemaker have paired to open a venue in Hobart, Tasmania that can cater for up to 80 guests seated or 100 pax for cocktail receptions. It is also fitted with a private room that can hold up to 30 people for small group events.

The Bangor Wine & Oyster Shed, located 45 minutes away from Hobart and 35 minutes from the Hobart airport, is no mere ‘shed’. It  serves Tasmanian wine, cider, seafood and other local produce, its signature offerings being the cool climate wine produced by Matt and Vanessa Dunbabin of Bangor and the oysters grown by Alice and Tom Gray on the farm of Fulham.

The menu features interesting combinations like fresh Thai lime oysters and grilled macadamia pesto oysters.

Both the winemakers and oyster growers are at the venue daily, so delegates will have a genuine meet-the-maker experience. They offer wine and oyster tastings for groups.

Whisky tastings can also be arranged on request.

The venture between the two farming families came about after the devastating Dunalley Bushfires.

Both farms were burned, but miraculously the vines survived and the oysters were safe in the water.

2015 resolution: retreat with purpose

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Thanyapura Phuket

Integrated resort Thanyapura Phuket is training its sights on corporate groups looking for motivating off-site retreats, as more want vacations with a purpose, whether it is losing weight, getting fit, reconnecting with oneself or communing with nature.

“Many people are talking about mindfulness today, and more companies are seeking balance for (their) high performers to relieve stress,” said Philipp Graf von Hardenberg, president and CEO of Thanyapura Phuket.

Thanyapura Phuket boasts its own team of leading coaches, sports scientists and therapists offering cutting-edge programmes from triathlon and weight loss to education and preventive medicine.

Renowned experts at the resort include four-time triathlon world champion and Thanyapura’s executive chairman Chris McCormack, and Alan Wallace, an ordained monk and former translator to the Dalai Lama who now heads mind-training programmes for corporates.

Said von Hardenberg: “You don’t come to us if you want a vacation by the beach; you come to us if you really want to do something for yourself, whether it’s to lose weight, de-stress, increase your sports performance or seek mind training.”

Corporates still comprise a small component of Thanyapura’s current business, however.

The 23ha destination comprises four centres: Thanyapura Sports and Leisure Club, Thanyapura Mind Centre, Thanyapura Integrative Health Centre and Phuket International Academy Day School, in addition to the 77-room Thanyapura Sports Hotel and the 38-room Thanyapura Retreat Hotel. Separately, the resort will debut new track and field programmes this year and plans to partner professionals to develop indoor golf clinics. – Xinyi Liang-Pholsena

Lion City gets really 50licious

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Singapore celebrates its 50th year of nation-building and hotels are starting to roll out deals to leverage the milestone.

At Orchard Hotel Singapore, book 50 tables for your dinner event and get an exclusive S$50 (US$38) off per table from the package price, representing a discount of S$2,500. The hotel’s pillarless Orchard Grand Ballroom has been refurbished. Experienced event specialists will be by your side to ensure a spectacular event, the hotel said.

Orchard Hotel Singapore also has a multi-purpose Conference Centre with 13 versatile function spaces well equipped for any meeting or seminar regardless of size and scale. As part of 50SG, a MICE event for 50 persons enjoys 50 per cent off the hotel’s AV rental list.
Email: catering.ohs@millenniumhotels.com

KLCC turns 10 with great appetite

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Kuala Lumpur Convention Centre (KLCC)’s latest dining option offers delegates a tailormade menu of appetisers and desserts, followed by a main course of hot sharing platter. Thus, diners can choose whatever they wish to eat and do not have to follow the tradition of having starters first, followed by main course and dessert. Food sharing is a Malaysian heritage, besides.

Executive chef Richmond Lim said the idea is to provide choice without the hassle of queueing at the buffet station; to enable guests enjoy a selection of small bites but not in the stand-up cocktail fashion; to recognise the Malaysian heritage of sharing food but in a way that is elegant; and to transform banqueting at the centre into a culinary art.

Deputy general manager, Simon Lomas, said: “With our 10th anniversary (this year) and in line with continuous efforts to enhance the guest’s experience and further differentiate ourselves from the competition, the innovative culinary team felt an unconventional food and beverage service experience was the way to go.”

Selected media and bloggers were recently invited to sample the new dining experience and also given a tour of the centre’s state-of-the-art kitchens. Guests donned aprons and toques and participated in interactive experiences, creating house-smoked salmon and a variety of vol-au-vents.

At 3,157m2, KLCC boasts the largest fully fledged kitchen in Malaysia. Furnished with the most advanced equipment and a designated area for food preparation behind every large function room, the facility can comfortably handle up to 6,000 meals a day.

A hidden jewel in Phuket for planners

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It is called, simply, the Private Dining Room. You wouldn’t think twice about it as a result, but don’t let its nondescript name fool you.

One look at this 72m2 venue at Point Yamu by Como, Phuket, gives you visions of a party in a dreamy place. An imposing, visually attractive burnt-orange door, whose handle is an oversized bronze Buddha hand, hints of the beauty one can expect inside. It does not disappoint.

Inside, a long white marble table is positioned underneath three white glass chandeliers. The polished marble floor and handcut mosaic wall tiles reflect the shimmering glow of candles during evening events. Created by Italian designer Paola Navone, it’s a hidden secret in Phuket on where to hold an exclusive event for 20 pax. Pair it with healthy Como Shambala Cuisine – always a choice at all Como hotels – and you are on your way to having an event as pure as the whiteness of the room.

On a recent visit, we can vouch that the health cuisine here is actually delicious. The resort’s chefs can also work with event organisers on bespoke menus for each occasion.

Point Yamu has three other meeting rooms which combined can accommodate 80 pax for a banquet, and a courtyard for 150 pax with unbelievable views of Phang Nga Bay.  For a larger group, its Italian restaurant La Sirena, which overlooks a 100m pool and from where the bay never looks more beautiful, is a stellar choice. It seats 120 pax.

The ultimate option is to book the entire resort, which has 79 rooms and suites and 27 private villas, all with sea views.

The resort can also arrange group activities, teambuilding programmes, island cruises and corporate golfing.

Tel: (66) 0-76-360-100; email: pointyamu@comohotels.com
Raini Hamdi

Mercedes-Benz New C-Class

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Unveiling six new models in China Rouge, southern China’s most luxurious and prestigious nightspot, took a bit of magic, writes Prudence Lui

The plush China Rouge private club proved to be the perfect setting to show off the six new models to the 600 VIP guests who were settled in sumptuous and comfortable surroundings.

The car launch, which was followed by the car show and car display at East Square, Diamond Lobby and Crystal Lobby, stretched over three months, drawing more admiring visitors and is the longest-running event Galaxy Macau has hosted to-date.

It was the largest event for Mercedes-Benz in Macau, attracting high visitor numbers from China and Asia, one of the brand’s most vital markets in the region.

The launch event was the most challenging, according Galaxy Entertainment Group’s chief marketing officer, Kevin Clayton. “Given the nature of the launch where the combined value of the cars was over HK$10 million (US$1.29 million), and given the exclusive guestlist, extra security and special attention were required.

“Apart from local and expatriate VIPs, there were also 120 guests from Hong Kong, so securing 500-plus roomnights, transportation and car parking spaces were paramount. Additionally, 12 security staff were deployed to ensure the safety of the vehicles,” he said.

The fact that the cars could not be accommodated inside China Rouge for the unveiling was excitingly overcome by inviting Hong Kong-based celebrity magician Louis Yan to “work his magic” outside China Rouge with a live feed to the big screen inside.

Clayton recalled: “The biggest challenge was the technical aspect and the co-ordination needed to have the magician disappear from the stage before the eyes of the guests, only to instantly reappear on the LED screen wall, sitting inside the new C-Class parked outside the club.

“Deservedly it brought the house down,” Clayton said.

China Rouge was chosen because it is southern China’s most luxurious and prestigious nightspot, perfectly matching the brand and its new offerings, he said. “The VIPs were greatly impressed by the contemporary Chinese art and design, distinguishing it as a suitably prestigious venue that evokes today’s new, confident and successful Asia,” said Clayton.

To create a memorable experience, the MICE team at Galaxy Macau added special flair by arranging a dance presentation portraying the evolution of the first Mercedes-Benz automobile to the new C-Class range.

What set this luxury launch apart was how it was smoothly integrated for the first time with China Rouge’s exceptional stage shows, complementing the total luxury experience, Clayton explained.

There was non-stop entertainment throughout the event, on and off stage, thanks to an entertainment team of over 80 people including performers, crew and technical support.

Then came another absolutely over-the-top experience – the first in Macau lucky draw for 28 new Mercedes-Benz cars which took the level of excitement to a new high.

Apart from Galaxy Macau’s 14-strong events team, 12 of the organising team’s  core members came from its different business units including its Advertising & Promotions, China Rouge, Entertainment and Catering teams. During the planning process they were in constant contact with the Mercedes-Benz head office in Germany.


Event
Mercedes-Benz New C-ClassOrganiser
Mercedes-Benz

Venue
Galaxy Macau

Dates & No. of participants

Car launch
June 6, 2014, 600 VIP guests

Car show
July 12-13 2014, 3,500 visitors

Car display
July 19 July-October 24, 2014, 3.5 million visitors

Objectives
To present Mercedes-Benz as the world’s leading automotive brand and to unveil its new C-Class cars in an impactful way to VIP audiences

Challenges
Holding the car launch event inside the China Rouge private club, which could not accommodate the cars, thus employing a bit of magic

Results
A spectacular car launch event was pulled off in front of 600 VIP guests, and an additional 3.5 million visitors came along to view the car show and display held at Galaxy Macau’s East Square, Diamond Lobby and Crystal Lobby

Back to School at The Pavilion

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A restored heritage building always charms as a MICE venue, as proven by Shangri-La Hotel Singapore’s new event space, The Pavilion. Paige Lee Pei Qi reports

Shangri-La Hotel Singapore and TTG Asia Media joined hands last year to welcome corporate and MICE planners ‘back to school’ at The Pavilion, a former Dutch school in the 1920s, Singapore’s Hollandse School, which has been converted into a charming colonial-style venue that can hold up to 120 guests for meetings and events.

With nearly every guest gracing the venue for the first time, the pressure was on for Shangri-La Hotel Singapore to make an impression.

The unique aspect of the venue is the pavilion’s courtyard, where a purpose-built outdoor kitchen clearly differentiates an evening dining experience from other MICE venues in Singapore.

To tie in with the Back to School theme and transport guests back to their nostalgic school days, the service staff donned the attire of scouts, guides and other uniform groups, serving up milkshakes and bento boxes of finger foods indoors.

Then, the event rolled off to a memorable start with ‘recess time’ and the familiar sounding of the school bell, putting a momentous stop to the guests’ chattering. After that, the doors swung open to reveal the majestic courtyard where freshly grilled gourmet items awaited.

Guests were treated to a feast, with delectable menu items such as galician-style grilled octopus, pork jowl brochette, omelette with porcini mushroom, grilled scallop with mentaiko sauce and beef short ribs with chocolate mole glaze and chilli.

Reto K Klauser, vice president and general manager of the hotel, said: “The experience took gourmet meals to a different dimension.

“The grilled food items are also not available at any other Shangri-La restaurant.”

While the gloomy dark sky threatened to disrupt the outdoor experience with an imminent thunderstorm, the hotel’s events team had planned for contingencies and were prepared to switch to indoor dining.

Fortunately, the sky soon cleared up, much to the relief of both guests and organisers.

The venue hosted 90 guests in total that evening, the setting enabling them to mingle and network freely.

Event and corporate planners were also taken on a personal tour of the venue’s meeting facilities by the Shangri-La events team.

One of the main draws of The Pavilion is its historical value.

As the building exudes a strong atmosphere of culture and heritage and has been well conserved, it made an impression on all guests.

TTG Asia Media’s group publisher, Michael Chow, said: “Our company is extremely delighted to partner with Shangri-La Hotel Singapore to showcase this unique new venue to our MICE and corporate planner guests.

“Back to School at The Pavilion is aligned with TTG Asia Media’s mission of continuously striving to feature special and new venues to our readers, who constantly seek fresh and exciting experiences for their meetings, incentive programmes and other events.”


Event
Back to School at The Pavilion

Organisers
Shangri-La Hotel Singapore and TTG Asia Media

Venue
The Pavilion at Shangri-La Hotel Singapore

Date
November 26, 2014

No of participants
90

Objective
To introduce Shangri-La’s newly added and renovated heritage site The Pavilion, as well as commemorate TTG Asia Media’s 40th anniversary with industry leaders

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