Asia/Singapore Sunday, 25th January 2026
Page 996

33 Incentive ideas

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By Karen Yue, S Puvaneswary, Mimi Hudoyo, Xinyi Liang-Pholsena, Paige Lee Pei Qi, Prudence Lui, Caroline Boey and Shekhar Niyogi

From swimming with sea giants in one of the world’s best conserved dive spots to an unusual game of camel polo, we hunt down some of the world’s most interesting travel ideas to reward your top achievers with



The diving community won’t like what we are about to tell you now. Pulau Tenggol, a small island in the South China Sea and part of Malaysia’s Terengganu Marine Park, is regarded as a well-kept secret among avid divers. The reef here is in almost-perfect condition and for people in the know, it is considered the best diving spot in Peninsular Malaysia.
Take your incentive winners on an educational and memorable dive around Pulau Tenggol, with the luxurious Tanjong Jara Resort as their base. The resort has its own dive centre and will provide expert guides, dive masters and PADI dive instructors to accompany groups on each dive.

Capacity 14 to 12 pax
Email travelcentre@ytlhotels.com.my
Website www.tanjongjararesort.com


Reward your top achievers with a trip to the archaeological marvel that is Machu Picchu, but give the experience a spectacular twist by timing it with the Inti Raymi or Festival of the Sun, the largest and longest celebration held every June in Cuzco, Peru.

The adventure begins with a train ride to the ancient Inca ruins, and time is given for participants to explore the iconic site. The return trip will take the group back to Cuzco on June 24, the high point of Inti Raymi when the streets come alive with colourful dances, processions showcasing indigenous culture, parades, music and revelry. The group will get to savour Peru’s gastronomic delights such as ceviche, cuy (baked or barbequed guinea pig), fish roe as well as Incan dishes that are only served during Inti Raymi.

Capacity Flexible
Email events@pirkkotroy.com.com
Website www.pirkkotroy.com


Wahiba Sands is one of the most fascinating deserts in the Arab Gulf, and boasts shifting colours of sand at different times of the day. It is also home to a few thousand Bedouins who are known to have inhabited this inhospitable landscape for at least 7,000 years.

For your top achievers, however, Tour Oman will ensure Wahiba Sands makes a delightful destination for an overnight stay. Utmost comfort is promised at this private campsite which comes equipped with all modern amenities.

Upon arrival at Wahiba Sands’ campsite, winners are welcomed by Bedouins who come bearing Omani coffee, fresh fruits and mineral water. Skilled drivers will then take participants for an exciting dune drive. A camel ride may also be arranged.

When night falls the group will enjoy a moonlit dinner at the campsite, under millions of twinkling stars.
Next day, rise early to catch a dazzling sunrise before journeying back to the city.

Capacity 10 to 60 guests
Email touroman@travelcity-oman.com
Website www.touroman.om


Situated at Yulara, close to the border of World Heritage-listed Uluru-Kata Tjuta National Park, Longitude 131 is touted as one of the best luxury wilderness camps in the world. With 15 luxury tents, Longitude 131 caters for those seeking an exclusive and unique outback experience. Your top achievers will enjoy five-star comfort and private views of Uluru and Ayers Rock.

Capacity Maximum of 30 pax
Email reception@longitude131.com.au
Website http://longitude131.com.au/

This four-hour adventure begins right after breakfast at your incentive group’s hotel.

Your top achievers will set sail on the 27-feet Coast Craft catamaran, said to be the best boat for Gulf waters, and try their hand at sport fishing under the guidance of an experienced captain.

The Coast Craft is comfortably furnished with a canopy and cushioned seats, and equipped with four trawling fishing rods and eight bottom-fishing lines. Bait is provided.
Refreshments are served on board to keep participants hydrated and energised.

Alpha Tours Dubai, which arranges this programme, can provide two to four boats for each group.

Capacity 12 to 48 pax
Email mice@alphatoursdubai.com
Website www.alphatoursdubai.com

This two-day programme can be organised in Shanghai and Guangdong’s Foshan where there are Shaolin martial arts schools. Top achievers will spend a night at the school with Shaolin monks and join the students in intensive training. At the end of the programme, participants will learn the importance of cooperation and the kung fu spirit of ‘fighting with control’.

Capacity 20 to 50 pax
Email moreview@mvdmc.com
Website www.mvdmc.com

Let your winners be at the wheel of a Ginetta or Porsche on some of the world’s most beautiful race tracks in exotic locations such as Barcelona, Italy and Dubai.

Made possible by France-based Astur Cars, top winners will get the chance to be part of an actual race team made up of some 20 professionals. After training on a GT race circuit, they will drive solo in a high performance car – and in dramatic race fashion, they will be watched by an audience of up to 8,000.

Whether amateur or skilled drivers, your winners will integrate with the team and benefit from a professional infrastructure that will analyse their strengths and weaknesses.

Capacity Minimum two drivers per car
Email john@johnbsutherland.com
Website www.astur-car.com/partners/index.html#!/splash


Take in the sights of North America’s largest glacier region onboard sea planes. The journey begins at Anchorage and within minutes your winners will fly into wilderness, soaring over pristine mountains, spectacular glaciers, crystal-blue pools and roaming wildlife, together with an experienced Alaska bush pilot who will share his rich knowledge of the region, and experience a glacier landing. Combine a flightseeing tour with other unique activities such as glacier dog sledding, fly-in fishing and bear viewing.

Capacity Up to 50 pax
Email info@flyrusts.com
Website www.flyrusts.com


Spend the night in the middle of the remote Cambodian hinterland, deep in the jungle beside the thousand-year-old temple of Preah Khan Kompong Svay.

The HG Travel team will set up a luxury camp with all facilities, including a safari-style living tent with bathroom and showers, a lounge and dining area near the temple, which, when candle-lit in the evenings, paints an unforgettable picture straight from the pages of the wildest imagination.

Nothing bonds a team as much as unforgettable experiences shared together, so be rest assured that your group will always be connected by having survived the jungle together.

Capacity Two to 20 pax
Email info@hgtravel.com
Website www.hgtravel.com

Mission Hills, long recognised for offering excellent golfing experiences, will appeal to top achievers who may have played the best greens of the world.

In Guangdong province, incentive groups can play a friendly game at 12 championship golf courses that are designed by golf legends such as Jack Nicklaus, Greg Norman, Nick Faldo and Vijay Singh. On Hainan island, Mission Hills Haikou tantalises with 10 spectacularly scenic golf courses.

Non-golfers in your group are not left out. They can take lessons at the Golf Academy, play tennis, swim or cycle around the sprawling locations. The less active can enjoy a luxurious spa experience, relax in the tranquil surroundings and play chess, take cooking classes or learn about organic farming.

Capacity More than 500 people
Email MHSalesCenter@missionhillschina.com
Website www.missionhillschina.com


The unspoilt paradise of Bruny Island is home to Tasmania’s finest seafood. Onboard a specialised cruise vessel and with the help of experienced guides, your winners will try their hand at catching their own lunch – abalone, crayfish, oysters, sea urchin, salmon and mussels – which will be enjoyed with local wine, beers, ciders and juices.

Once the bounty is in the bag, the vessel will anchor in a calm and secluded bay where  lunch will be cooked and served.

Capacity 10 pax per cruise vessel
Email info@pennicottjourneys.com.au
Website http://pennicottjourneys.com.au/tasmanian-seafood-seduction/



In 1991 a Vietnamese farmer discovered by accident the biggest cave in the world but it was only in 2009 that British cave specialist Howard Limbert was able to unveil the full extent of the Son Doong Cave in central Vietnam.

Until now only a handful of privileged adventurers had the pleasure of exploring this natural wonderland, which was recently named the most captivating by National Geographic. Experience the thrill of exploring underworld rivers, forests and bizarre stone formations on an expedition led by Howard Limbert himself.

To contrast this underworld journey and give it the extra oomph for your incentive group, take the helicopter to reach the remote cave.

Capacity 6-12 pax
Email info@hgtravel.com
Website www.hgtravel.com


Journey through the rugged terrain of the Sarawak rainforest on four-wheel-drive vehicles to Kampung Bengoh, home to the Bidayuh tribe whose ancestors were fearless headhunters. Have your top achievers kayak up upriver while they soak in the beautiful, lush surroundings and spot different species of local wildlife along the way. Tip them off to the few small rapids along the way, which should give them an adrenaline rush.

At the end of the adventure, recharge with a traditional Bidayuh picnic in a small village. Be entertained by cultural performances and stories while feasting on scrumptious local delicacies and rice wine.

Capacity Eight to 40 pax
Email info@sarawakcb.com
Website www.sarawakcb.com


You are forgiven if you fail to understand “kuman burah suneh”. In Orang Ulu language, this phrase means to “eat a lot”. It is little wonder then that the objective of this activity in Sarawak is to have your top achievers indulge in local dishes and experience the culture of their local hosts.

After departing from the luxurious Royal Mulu Resort, your group will take a short stroll down the Deer Cave’s ancient riverbed and pause to consider the power of the water that once roared through this cave, tumbling huge boulders and carving the scalloped walls.
Cocktails are served as the sun sets at Mulu Caves. Have your winners ready their cameras for the magnificent spectacle as millions of bats leave the dark recesses of the cave and swoop out through the night sky.

Participants can enter the cave holding flaming torches that pick out some of the beautiful cave formations, spot a well-known character or two before sitting down to a candlelight dinner of local delicacies. Local musical performances such as the haunting sounds of the Sape complete the evening.

Should time be lacking, delegates may opt to have cocktails at Turn Red Cave in Serikin, on the outskirts of Sarawak state capital, Kuching.

Capacity 10 to 50 delegates
Email info@sarawakcb.com
Website www.sarawakcb.com



This wine cellar beneath the 600-year-old Town Hall of Bremen houses about 5,200 bottles, boasting the most extensive collection of fine German wines from 13 regions.

The three-hour excursion begins when the guide opens the cellar’s historical wooden door. Participants access the office, barrel and storage area in order to learn how trading took place then. They will also get to lay their eyes on an old cask that dates back to 1653.
The educational experience ends with a glass of bubbly. Prost!

Capacity 10 to 30 pax
Email kellerfuehrung@ratskeller.de
Website www.ratskeller.de


Sail through the New York harbour aboard the Clipper City, an imposing 48m-long vessel with masts and rigging reaching up 37m from the deck, built as a replica of the lumber-hauling schooners that drove America’s industry more than a century ago. Incentive groups can charter the boat for a variety of activities, from private cocktails to craft beer tasting sessions, while watching the sun set behind the iconic Statue of Liberty.

Capacity Up to 134 pax
Email reservations@manhattanbysail.com
Website www.manhattanbysail.com


Experience true weightlessness in a specially modified Boeing 727-200 aircraft, G-Force One, which performs a series of parabolic arcs that counteract the gravitational pull.

The five-hour experience begins with an introduction session conducted by a NASA veteran astronaut and once up in the air, passengers can flip, float and fly like Superman and even perform physical feats such as releasing water and candy in the cabin under the assistance of a trained Zero-G coach.

This activity is available at four primary locations in the US: Cape Canaveral and Fort Lauderdale in Florida, Las Vegas and San Jose.

Capacity Up to 36 pax per flight
Email sales@gozerog.com
Website www.gozerog.com


Spend a day at Long Island’s Blue Island Oyster Farm, where the owners will take your winners on a private tour to learn about the delicate ecosystems that support oyster life. Participants will get the chance to go into the ocean and collect oysters, working side by side with the farmers.

The educational experience, coordinated by the team at The Peninsula New York, begins with a private seaplane ride from Manhattan’s East River and ends on high note with a private dockside gourmet dinner.

Capacity Up to eight pax
Email academypny@peninsula.com
Website www.peninsula.com/newyork


One of the best ways to enjoy views of the Philippines’ ancient Banaue rice terraces – testament to the ingenuity and engineering prowess of the indigenous Ifugaos – and the remote highland settlement of Sagada, with its stunning landscape, waterfalls and ancient caves, has to be by helicopter.

Pair the ride in the sky with a luxurious picnic comprising local delicacies from Manila, but only after a trek to the terraces, visits to the hanging coffins of Sagada and a cultural performance.

Capacity Flexible
Email info@islasphilippines.com
Website www.BlueHorizons.travel


Beautiful, natural and wild, the most northern Great Barrier Reef resort – Lizard Island – is a place reserved for the fortunate few. Consistently ranked as one of the top resorts of the world for more than a decade, Lizard Island offers the natural beauty of the Great Barrier Reef, uninterrupted by the rest of the world.

Reward your winners by hiring the island exclusively. The 24 white sand beaches lie undisturbed but for the occasional footprints. Groups can take advantage of Lizard Island’s facilities and activities including snorkelling, diving, deep-sea game fishing excursions, and indulge in secluded picnics on the private beaches too.

Capacity 80 pax
Email travel@dncinc.com
Website www.lizardisland.com.au


A visit to a longhouse is often the highlight of a trip to Sarawak, as it offers a glimpse into the lifestyle of the various tribes that have for generations inhabited the remote interior of Borneo. While there are many areas in Sarawak where longhouses stand, Ulu Ai is one of the best. It is blessed with a stunning natural environment, comprising clean rivers and jungle streams, refreshing waterfalls and undisturbed tracts of rainforest.

At Ulu Ai, Nanga Sumpa Lodge serves as a base for a range of nature-based activities and excursions, and offers visitors the chance to learn about the culture and lifestyle of the Iban community who live in the adjacent longhouse.

Your winners can travel further upriver by longboat to have a swim at a waterfall, participate in the daily activities of the Iban people, and trek through the jungle on trails that take them along streams and through farmlands. If they are lucky, they will sight the orang-utans that dwell in the area.

Capacity No more than 36 pax
Email info@borneoadventure.com
Website www.borneoadventure.com


When you house your winners at the heritage hotel Royal Ambarrukmo Yogyakarta, they will be treated like royalty from the get-go. Upon arrival at the hotel, they will be transported from the lobby to the centuries-old Pendopo hall in horse carts. From here, they will be escorted to Gadri dining hall where lunch is served by a parade of hotel staff dressed in traditional attire, carrying dishes in a jodang wooden carriage from the kitchen – the same way ancient Javanese kings were served.

After a hearty lunch, your winners will return to Pendopo hall to master jemparingan, traditional Javanese archery, and have their competitive spirits stirred by an archery contest.

Capacity No more than 30 pax
Email info@royalambbarrukmo.com
Website www.royalambarrukmo.com


For a highly exclusive gathering of top achievers, a stay in the luxurious Le Phébus & Spa in Joucas-Gordes, France should be in order. A member of Relais & Chateaux, the hotel occupies a charming dry-stone walled farmhouse and offers beautiful guestrooms, exquisite dining destinations and a spa. Kick your winners’ experience here up a notch with a 30-minute panoramic flight over the Lubéron in a four-seat plane.

Capacity 24 rooms in hotel; four pax for flight
Email phebus@relaischateaux.com
Website www.relaischateaux.com/www.lephebus.com


Tokyo is no stranger to most high-flying businessmen, so give your top achievers a different view of the bustling Japanese capital from up high in the sky.

Lifting off in a special edition EC135 Hermès helicopter from ARK Hills Heliport in Akasaka, your winners will soar above Roppongi Hills and take in a bird’s-eye view of the Tokyo Skytree. Other desired scenic routes can also be arranged. Only one EC135 Hermès helicopter is available but Mori Building City Air Services Co can arrange for multiple departures for larger groups.

Complete the sky cruise with lunch at ARK Hills Club, a prestigious member-only destination, or throw in a golf game at Shishido Hills Country Club or Eagle Point Golf Club.

Capacity No more than five pax per flight, subject to weather conditions, load weight, etc
Email mcas@mori.co.jp
Website www.mcas.co.jp/en/private/package/cruise


Give your winners a winter wonderland in Hokkaido’s Niseko ski resort where they will be housed exclusively in luxurious properties such as Kimamaya by Odin boutique hotel or the Glass House (for smaller incentive groups), enjoy several days of fun on the snowy slopes, get a chance to explore the remote back-country via a guided snowmobile and Snowcat tour, and warm themselves up with indulgent dips in Niseko’s renowned onsens. And on the last day of their trip, dinner at Kamimura, one of Niseko’s top Japanese restaurants, awaits.

Capacity Unavailable at press time
Email nikki@lightfoottravel.com
Website www.lightfoottravel.com


A dinner function with entertainment provided by elegant geisha is an experience hard to come by in modern Japan, but experienced DMCs in the country will be able to whip up some magic. Opportunities are aplenty in Tokyo’s Mukojima, a historical hanamachi district that boasts 16 traditional ryotei (luxurious traditional Japanese restaurant) and a community of at least 120 geisha.

A party in one of Mukojima’s ryotei will see your top achievers partake in an exquisite kaiseki meal with geisha showcasing their talents in dance and music.

Capacity Varies from ryotei to ryotei
Email businessevents@tcvb.or.jp
Website www.businesseventstokyo.org


Helmed by Jiro Ono, recognised by Guinness World Records to be the oldest living Michelin three-star chef, Sukiyabashi Jiro in Tokyo’s Ginza is known for serving up top quality sushi which costs ¥30,000 (US$294) and up per set. It counts celebrities and politicians among its patrons, and this year it welcomed US president Barack Obama.

Securing a seat at this revered restaurant can be a challenge (reservations only by phone), which makes this meal for your winners even more exclusive.

Capacity 10 pax
Tel (81-3) 3535-3600
Website www.sushi-jiro.jp


Here’s an activity that will give your serious top achievers a chance to laugh at themselves.
Camel polo requires no skills to play and is said to offer more fun than the version on horses. The sport, available in Dubai, follows the rules of the traditional game and can accommodate eight to 60 players.

As a fitting finale for the outdoor activity, throw a feast of grilled meats and seafood and ice-cold beers for your group.

Capacity Eight to 60 pax
Email mice@alphatoursdubai.com
Website www.alphatoursdubai.com


Here’s a do-good idea for your incentive winners. Let your winners establish deeper connection and aspiration by immersing them in ‘voluntourism’ at the sustainable community of GK Enchanted Farm in Angat, Bulacan, just a few hours overland from Manila.

GK, which stands for non-profit Gawad Kalinga or ‘give care’, aims to raise social entrepreneurs, help farmers and create wealth in the countryside.

The farm offers a slew of activities, from building houses for the poor and teaching to lending a hand in farming and social enterprises like making stuffed toys, gourmet cheese, etc. Overnight stays are available.

Capacity 40 pax
Email info@gkenchantedfarm.com
Website gk1world.com/gk-enchanted-farm


While celebrating your winners’ achievements with all things fancy, give them also a chance to be part of turtle conservation efforts to make their experience even more memorable.
Organised by the team at Shangri-La’s Rasa Sayang Resort & Spa and Golden Sands Resort in Penang, Malaysia, the half-day programme begins with briefings by the Fisheries Department, during which they will learn about the conservation efforts of the Green Turtle and Olive Ridley Turtle species at Penang Turtle Sanctuary at Kerachut Beach. The experience can be enhanced with additional tailor-made activities such as an eco-hunt.
Later, lunch will be enjoyed in the resort before your winners get to retire and enjoy the extensive recreational facilities on property at their own pace.

Capacity No maximum limit
Email events.rsr@shangri-la.com
Website www.shangri-la.com/penang/rasasayangresort/meetings-events/experience-it/


Official tourism sites will not let you in on this secret location between the Japanese prefectures of Hyogo and Osaka, but the abandoned section of JR Fukuchiyama train line offers one of the most scenic and serene views in the Kansai region.

Running along the Mukogawa river valley, the abandoned track is loved by locals of all ages. Few foreigners are aware of its existence, which will give your winners something to brag about back home.

The trail goes on for six kilometres and the terrain is easy enough for amateur hikers. Pack strong flashlights for this hike, as your winners will need to pass through at least six unlit train tunnels.

The best times to go in search of this abandoned rail line is in autumn, when the weather is cool and the Mukogawa river valley is covered in glorious shades of amber, red and gold.
The start of the abandoned track is close to JR Namaze Station.

Capacity No limit


Whip up a delectable meal like a professional with the help of chef Sarab Kapoor, a Singapore-based celebrity chef and cooking instructor who is also the host of the TV series, Cook Love Eat with Sarab.

Chef Sarab is able to teach a wide variety of dishes, from vegetarian to non-vegetarian options, including traditional Indian favourites such as Paneer Butter Masala to classic Singaporean delights like chicken rice and chilli crab.

Classes are conducted in a cosy kitchen and participants can dig into their culinary creations at the end in a plush dining area.

Capacity Five to eight pax
Email enquiry@cookingclass-singapore.com
Website www.cookingclass-singapore.com/celebrity-chef-sarab

Been there, done that with deep sea fishing? Well, how about heli-fishing? The luxurious Seafields coastal resort in Auckland’s suburbs offers heli-fishing – an activity that will transport participants by helicopter to scenic locations for fishing under professional guidance.

Seafields can arrange heli-fishing in the Hauraki Gulf, around Great Barrier Island and at the Coromande. Rods and reels, bait, tackle and light lunch are provided.

And when the action is over, your group of winners can head back to Seafields and enjoy a barbeque dinner at the coastal retreat’s BBQ Terrace.

Capacity Four per helicopter
Website www.seafields.co.nz

2013 International Dragon Award Annual Conference

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Kuala Lumpur Convention Centre overcomes myriad challenges to successfully host China’s largest insurance and financial meeting. By S Puvaneswary

It was during the ICCA Asia Pacific Business Leads Exchange Workshop in March 2011 when the wheels were set in motion to bid for the 2013 edition of the International Dragon Award (IDA) Annual Conference – an event said to be the largest annual meeting of China’s insurance and financial services industry.

Kuala Lumpur Convention Centre and the Malaysia Convention & Exhibition Bureau (MyCEB) submitted a full bid proposal a week later and conducted an official site visit in mid-June.

In order to understand the requirements of the event, representatives from the Centre and MyCEB attended IDA 2011.

Recalling the early stages of the bid, Richard Wu, 2013 IDA Annual Meeting chairman, said: “Zulkefli Sharif, the CEO of MyCEB, (said) we would get government support if we held the event in Malaysia. He promised assistance in inviting government officials.”

Indeed, MyCEB helped arrange for local VIPs to attend the opening ceremony, namely Malaysia prime minister, Najib Abdul Razak; minister of tourism and culture, Mohamed Nazri Abdul Aziz; and Kuala Lumpur mayor, Ahmad Phesal Talib. It also helped in the coordination of the official opening by Najib, presentation of awards to speakers by Mohamed Nazri and a welcome dinner for top CEOs, hosted by Ahmad Phesal.

The Centre’s general manager, Alan Pryor, revealed that the technical requirements for the event were complex and the client had insisted on having all participants altogether in one venue. “This meant multiple revisions to the floor plan to ensure everyone (in the audience) could view the proceedings. For example, to house the opening ceremony, Exhibition Halls 1 and 2 were combined into one massive space with three stages coming together in the centre to form a T-shape,” he explained.

Besides an 11.6m main screen on the main stage, 10 additional hanging screens measuring six to eight metres in width were strategically placed across the 167m-wide hall to ensure clear sight lines for all delegates. Wide rectangular seating blocks were configured at different angles so information projected on the various screens remained visible to all.

Another challenge was to create menus that satisfied the palates of delegates from more than 16 countries.

Pryor said: “The culinary team researched the delegates’ profile to determine where they were from and what they would probably like to eat.”

Based on the results, the team came up with a catering solution that enabled delegates to choose from a variety of food kiosks. Pop-up public catering outlets were also conveniently located in Exhibition Hall 4 to offer more food choices and snacks on the go.

The culinary team also came up with popular breakfast and lunch items and updated the menu daily.

Meticulous attention went into F&B planning to avoid food waste, and consumption patterns were monitored daily to manage food quantities and choices.

To cater to the massive audience, the 2,245m2 Exhibition Hall 4 was also converted for the first time into a catering facility to provide delegates with easy access to F&B. The space featured a unique set-up of food kiosks and a dining area that resembled a local street food bazaar. A free Wi-Fi Zone was also carved out in Exhibition Hall 4.

As Mandarin was the primary language of the client and a large number of delegates, the Centre chose to have all correspondence and documentation with the client in Mandarin, equip the laision team with a staff fluent in the language, provide more Mandarin-speaking ambassadors and catering staff, and have all materials such as signage and menus in both English and Mandarin.

Herbalife Extravaganza Asia Pacific

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Herbalife pulls off one of the largest corporate meetings ever to be held in Singapore with an attendance of more than 22,000 delegates. By Paige Lee Pei Qi

When Herbalife International decided to throw its largest ever Extravaganza in Singapore in May earlier this year, it needed a space that could accommodate 22,000 delegates from more than 10 countries.

The global multi-level marketing company eventually chose the Singapore EXPO Convention and Exhibition Centre.

Explaining the choice, Shobie King, vice president of Herbalife APAC sales, marketing & distributor services, said: “Due to the sheer number of attendees we were expecting this year, Singapore EXPO was a natural choice of venue.

“Not only because of its ability to accommodate the large group, but also the efficient service that the venue has consistently been providing.”

Organised by the Singapore division of Herbalife International, the event’s space requirement included a large coach area to support transportation for the large number of attendees.

According to James Ong, senior manager marketing & communications of SingEx Holdings, which manages the venue in Singapore’s east, the coach area had to be large enough to hold more than 100 buses at one time.

To address this need, Singapore EXPO converted one of its carparks into a pick-up and drop-off point for coaches.

A last minute challenge came when attendee registration for Herbalife Fit Hour surged from an expected 1,000 pax to a whopping 3,000 two days before the event was due to take place. As the event was a new segment at Herbalife Extravaganza Asia Pacific, the organiser wanted to “get it right” and not turn away the excess participants, revealed Ong.

With only a quarter of a hall catered initially for Herbalife Fit Hour, staff at Singapore EXPO had to scramble to expand the space. It posed an operational challenge too, due to the last minute change in drape and stage orientation. Still, the team was able to make the change in time, said Ong.

“Fortunately the exhibition halls were large enough to cope with this crisis,” Ong added.

In addition, the massive Herbalife Extravaganza Asia Pacific was supported by MAX Atria’s 32 Wi-Fi-enabled meeting rooms which allowed for multiple breakout sessions, seminars and meetings. MAX Atria’s spaces also served as dining halls for delegates to have their meals in.

As MAX Atria is physically linked to the Singapore EXPO, delegates were able to move seamlessly from one activity to another.

Herbalife Extravaganza Asia Pacific’s programme also included an exclusive party for all delegates. The venue was fully decorated and participants came in their traditional costumes, a move that reflected the cultural diversity of the global company.

Adding more flavour to the party was an array of attractive food stalls that served up local favourites.

Destination Asia Indonesia welcomes new senior MICE manager

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DESTINATION Asia Indonesia has named Alysia Gilligan senior MICE manager, who will assist in all areas of MICE operation.

The Australian national will be based out of Bali.

Gilligan has spent the last decade in the Middle East conceptualising and coordinating regional and international level projects, conferences, VIP events, incentives, gala dinners and press launches with multinational companies as clients.

Sponsorship woes

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Securing event sponsorship is becoming increasingly tough for event organisers, but industry players say maintaining a strong content and offering customised sponsorship deals can ease the process. By Karen Yue

Time may have placed several years between the global financial crisis of 2008 and today, but the impact of the world’s worst economic downturn since the Great Depression of the 1930s has changed the way companies conduct their business and regard expenditure.

For business event organisers, securing sponsorship has become a challenge as major companies are more selective about what they want – and can afford – to support. And when they do fork out sponsorship dollars, they demand clear reports on their investment.

Nancy Tan, managing director of Ace:Daytons Direct (International), a Singapore-based conference, exhibition and events organiser which has major congresses such as the 7th World Congress of Endoscopic Surgery and the 21st Congress of the Asia-Pacific Academy of Ophthalmology under its belt, told TTGmice: “It has been increasingly tough to secure sponsorships for trade and association events, as money is hard to come by due to the economic climate. Moreover, companies are paying even greater attention to returns on their investments.”

Shirlena Soh, director of operations with the Human Genome Organisation International, recalled how her convention in Geneva this year had a “difficult sponsorship situation” because “companies were cutting back on their expenditure”.

The challenge of securing event sponsorship is exacerbated by the presence of companies that do not quite understand how such marketing investments work.

Tan said: “There are companies that expect immediate ROI, in the form of sales returns, from a sponsorship investment, and that may not be possible at times. Unfortunately, not all companies understand the true value of sponsorship.

“Naturally, we find that multinational companies tend to be more aware of what event sponsorship can deliver, as they have experience in such activities and have the money for it. That said, more small, local firms are starting to appreciate what event sponsorship can do for them and some have ventured into sponsoring something at trade and association events.”

Although Oakwood Worldwide is no stranger to event sponsorship, having participated in over 55 global events in 2013 alone, its Asia Pacific managing director, Craig Ryan, admitted that returns on event sponsorship investment can be tricky to determine. “There are, however, a variety of factors we look at to determine the benefit from a sponsor’s point of view. Leads generated, amount of traffic flow, brand impressions of our logo and the amount of media exposure generated are examples of some of the metrics we evaluate to measure ROI from an event,” said Ryan.

Medical considerations

For medical and pharmaceutical associations, stricter laws regarding international healthcare meetings and education seminars add further hurdles to their quest for event sponsorship. These regulations include prohibition on the use of luxury hotels during such gatherings, a cap on the value of hosted delegate meals and limitations on event sponsorship by healthcare firms.

Roger Lijnen, executive director of the International Society for Fibrinolysis and Proteolysis, lamented: “In the past, we could go to big pharmaceutical companies and tell them that we are hosting an opening dinner for our congress, for instance, and they would say, ‘do it and just send us the bill’. Now, not anymore.”

Richard Holmes, international director of meetings with the International League against Epilepsy, has also faced difficulties. “In the field of epilepsy, many drugs have come off patent, resulting in more generics being made available. Hence, main companies are less keen on sponsoring meetings,” said Holmes, who added that companies are sponsoring fewer delegates to attend congresses, cutting back on hosting social events, and withdrawing from sponsoring congress bags or lunches.

Big sponsors – a thing of the past?

Lijnen and Tan believe that gone are the days when a single major sponsor would come in and pay for multiple aspects of an event. Tan said: “With corporate expenditure being watched so closely, organisers today will find it easier to convince a company to sponsor one relevant item, such as a lunch symposium or a particular education session. It is common now for events to have the support of several small – but still very important – sponsors.”

While the International Feng Shui Association – Australia Chapter has no “shortage” of event sponsors, president Janene Laird said: “We’ve found that rather than rely on a few big sponsors, we get better results from asking for modest amounts from several smaller ones.”

However, Leah Maureen Jurado, sponsorship & exhibition specialist with Kenes Asia, thinks that events today still stand a chance at scoring one or two major sponsors. “It all depends on the event. Some therapeutic areas in the medical field would have new trials and research, which translate to companies having new drugs in the pipeline and would therefore require a huge presence at medical conferences,” she explained.

Impact on events

Lijnen finds that social events during congresses are most affected by the decline in event sponsorship. He said: “We have cut down on the scale and lavishness of social functions over the last two years.”

The society has also raised congress registration fees to cope with the “new reality”.

Although fewer five-star hotels are used now, Lijnen said the move is in reaction to stricter laws on healthcare events.

“We do not avoid pricey destinations. What we do is to focus on local associations that are very committed to bringing the congress to their country. Because they are hungry for this hosting right, they would do their utmost to attract local attendees and that means more income for the society,” he added.

While Soh noted that the cost of speakers, venue hire and F&B catering make up the bulk of an event’s expenditure, she said these were components the association would never cut back on.

“Other things like gift production and programme print-outs are items that we will look into when restructuring our costs,” she said, adding that her society has always taken a prudent approach to event budgeting which allows conferences to still be held even when sponsorship dollars are down.

For Holmes, the reduction in delegate sponsorship “means that those who come to the congress at their own expense (are serious about it) and will attend sessions”. He added: “It is now easier to predict the size of session rooms needed.”

Should event sponsorship continue to dwindle, Holmes thinks that medical associations may have to eventually “hold smaller meetings on a regional basis”.

Keep the money coming

Association executives and conference organisers agree that event content is key to attracting sponsors. Events with strong content will naturally draw quality attendees – the very people sponsors love.

And in an environment where sponsorship is hard to come by, organisers must never compromise the quality of the programme to suit a key sponsor, warned Tan. “For example, skewing the programme towards the messages of the key sponsor is a no-no. That is not fair to attendees and other sponsors,” she said.

When asked for qualities an event must possess in order to qualify for Oakwood Worldwide’s sponsorship dollars, Ryan said the event must offer an educational aspect, be held in a good location so as to enable the company to reach clients in the area and build new relationships in the market, have a good reputation and strong attendance, offer reach to an audience of decision-makers, and be led by a proactive partner who keeps sponsors regularly updated and ensures sponsor benefits are fulfilled.

Citing an example of a successful sponsorship exercise, Ryan said: “The Worldwide ERC Global Mobility Summit in Shanghai this March allowed us to promote the Oakwood Worldwide brand and solutions to mobility professionals. The event enhanced our competitive position as a serviced accommodation provider. Most importantly, it allowed us to connect with potential clients and existing partners, and expand our market share. We achieved good qualified leads from the event.”

Deals that are customised to the needs of individual sponsors help too, and more are demanding such tailored packages.

Oakwood Worldwide believes in event sponsorship and will this year be one of the silver sponsors of TTG Asia Media’s Corporate Travel World in Bangkok, Thailand

Ryan said: “In view of leaner budgets and greater emphasis on event ROIs, organisers need to be more flexible in terms of offering sponsorship packages. Not every standard package caters to every potential sponsor. We look for (partners) that are able to offer flexibility, opportunities for customisation and delivers forward-thinking, innovative ways for us to participate in events.”

Saint Pierre

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A reconstructed Saint Pierre is very good news for corporate planners, says Raini Hamdi

French fine-dining minus the stiffness, lower pricing than before, resort location in Singapore, corporate-friendly – a reconstructed Saint Pierre has made the restaurant more relevant to MICE planners.

Since moving to Sentosa Cove from its previous location in Central Mall, Saint Pierre has dropped its classic, brooding, romantic ambience, for a more approachable, relaxed, open look-and-feel that is more amenable to groups and befits the resort location.

Excellent French food – the pillar which made chef/owner Emmanuel Stroobant a household name among Singapore’s gourmands – has not changed one bit. There are also more group seating options and menus to suit corporate needs and budgets.

MICE application

Because of its modular, open layout, various configurations for a group dinner are possible, from as small as 28 pax, to 58 pax with a chef demonstration table or a dance floor/display space and DJ console. It has even hosted a 120 pax dinner although restaurant manager David Bregere advised this is a bit of a stretch for the client and kitchen/service staff. A good maximum is around 80 pax, he said.

There are also private rooms that can accommodate six, eight or 14 pax.

I love the middle section as it showcases the kitchen and it’s fun watching a famous chef and his team at work.

In another occasion, during Relais & Chateau’s anniversary celebration, I saw the first section of the restaurant transformed into a cocktail area accommodating around 60 pax. At around 18:30, the views of the quayside were simply marvellous – you might want to start dinner earlier to enjoy the sunset, although Bregere said most corporates usually start dinner at 19.30 due to their time constraints.

The location is a bit far for me, although arguably nowhere in Singapore is too far. It’s right in front of W Singapore – Sentosa Cove, so it is especially ideal if the group is staying at W or any of the hotels in Sentosa and wants something outside a hotel environment. The restaurant will arrange for a Sentosa entry fee of S$2 (US$1.60) per person (S$3 on weekends) to be paid in advance if the application is made at least five days before the event.

F&B concept

The F&B concept is modern French and chef Emmanuel’s creativity and skills turn out exquisite dishes that make it worthwhile to travel all the way to Sentosa for. His modern French is Escoffier with a dash of today’s marvellous ingredients – think Angus beef with Japanese bean barigoule or black cod with white miso. Both are flavourful, melt-in-the-mouth dishes that I savour slowly and make every bite count – when food is this good, eat just the way the French do! His chocolate cake with earl grey ice cream alone is a reason for me to come back.

Planners can choose one of two prepared menus, priced at S$85++ and S$100++ (minimum 20 pax and must be taken by the entire group). At one look, both feature high-quality ingredients.

Planners can tailor their own menu if these do not suit their needs.

Service

Attentive and charming.

Contacts
31 Ocean Way #01-05 Quayside Isle, Singapore Tel: (65) 6438-0887
Email: info@saintpierre.com.sg
Opening hours
Tue-Sun/PH: 17:30 to 21.30 (last order)
Sat-Sun brunch/PH: 11:30 to 14.30 (last order)

Soi 60, where the party is

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Singapore’s chic riverside dining enclave, Robertson Quay, has just welcomed a new addition that will work perfectly for corporate gatherings bent on having a quality feast.

Helmed by award-winning chef Martin Boetz, formerly of Sydney’s Longrain restaurant, Soi 60 specialises in contemporary Thai cuisine. Dishes such as grilled prawns with caramelised coconut on betel leaves, Panaeng beef rib curry with peanuts and Thai basil, and BBQ grass-fed sirloin steak salad come highly recommended.

Soi 60’s relaxed urban atmosphere is complemented by upbeat lounge music at the bar where patrons can look forward to a Soi 60 Thai-inspired cocktail or two.

Event planners can book Soi 60 partially or entirely for private parties. For full venue hire in the evenings, a minimum spend of S$10,000 (US$8,021) applies.

The restaurant will also tailor a menu to suit the taste and needs of individual events.

Revamped Grand Hyatt Taipei scores more bookings

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The 853-room Grand Hyatt Taipei has completed phase one of its US$100 million makeover, with rooms in the West and East wings now sporting fresher, modern interiors.

Remaining works to the grand lobby, restaurants and exterior lighting are expected to finish by the start of 2015.

The makeover follows the hotel’s refurbishment of its Grand Ballroom in 2000 and Grand Residence meetings area in 2006, as well as other updates to various facilities throughout the years since its opening in September 1990.

Liling Chu, Grand Hyatt Taipei’s director of events, said the renovation has helped to generate increased business, especially from new clients who are attracted to new facilities in the hotel.

“Business has been thriving,” Chu said, adding that the Grand Ballroom enjoys an average occupancy rate of 70 to 80 per cent.

According to Chu, domestic bookings make up 55 to 60 per cent of the hotel’s event business, and these functions are usually weddings and social gatherings. Conference and meeting packages offered by the hotel are mostly consumed by international companies with offices in Taiwan.

Although the hotel is now armed with updated hardware, Chu gave no indication that room rates and venue rental fees would be adjusted upwards. – Karen Yue

Hilton Phuket Arcadia unveils new event space

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Hilton Phuket Arcadia Resort & Spa has added a new events space to its MICE inventory in a bid to win more regional business.

The 180m² Andaman Room, which can be divided in two, seats up to 130 people in theatre setting and includes an adjoining 66m2 sheltered outdoor area.

General manager David Prince said: “With the addition of the Andaman Room, the Hilton Phuket Arcadia Resort & Spa is one of the most comprehensive MICE venues in South-east Asia.”

Jens Frank-Mikkelsen, director of business development, told TTGmice the property was targeting a range of source markets including the US, Australia, Europe, China, Singapore and Hong Kong. Key sectors include banking and finance, healthcare, transportation, logistics, industry associations and international government agencies.

“The hotel is now a part of Hilton Worldwide’s Connect+ website, a service which provides industry-leading tools for meeting planners and allows customers to connect with Hilton event experts and sales representatives,” Frank-Mikkelsen said. “We also have a special meeting package that is valid from June 1 to December 30, 2014.” – Greg Lowe

SilkAir now flies to Hangzhou

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Singapore-based SilkAir kicked off its first flights to Hangzhou in late-June, marking the beginning of services to the carrier’s eighth destination in China.

The four-times-weekly service operates every Monday, Wednesday, Friday and Sunday on Airbus A320 aircraft in a two-class configuration.

Flights depart Singapore at 10.00 to arrive at 15.20 in Hangzhou, while return flights take off from the capital of Zhejiang province at 16.20 to reach the Lion City at 21.25.

SilkAir chief executive, Leslie Thng, said: “SilkAir will be the only full-service carrier connecting Hangzhou directly to Singapore. We are confident that this service will see strong demand from the different market segments flying into and out of Hangzhou to our combined SilkAir and Singapore Airlines network.”

Leifeng Pagoda, Hangzhou Picture by shanin/123RF.com

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