SUNTEC Singapore Convention & Exhibition Centre kicked off the first of several in-depth industry forums, the inaugural Healthcare Meetings Forum Asia, last Friday as part of its move to connect with decision-makers from various industries and to better understand meetings-related issues impacting these clients.
Speaking to TTGmice e-Weekly on the sidelines of the full-day event, Suntec Singapore‚Äôs CEO, Arun Madhok, said each forum would be dedicated to a specific industry and is free for all attendees.
‚ÄúThe next few forums will likely follow the same approach taken with the Healthcare Meetings Forum Asia. While Suntec Singapore took the lead in pulling the conference together, it was done in cooperation with various partners, such as Zibrant and Compliant Venues, and sponsors,‚ÄĚ said Madhok.
‚ÄúJust like Healthcare Meetings Forum Asia, future forums will feature highly interactive sessions that encourage a deep exchange of knowledge. We will continue to keep these forums intimate; an audience of 80 to 100 pax is just right for good dialogue.‚ÄĚ
Some 80 top-level representatives from medical and healthcare societies and companies, as well as meeting planners who specialise in this sector, attended The Healthcare Meetings Forum Asia, which was oversubscribed.
‚ÄúWe want to engage our event clients in a fresh way that goes beyond just a site inspection,‚ÄĚ said Madhok. ‚ÄúWhen they come here for an industry forum, they gain first-hand experience of our hardware and service. More importantly, though, is that these forums will help us (the Suntec Singapore team) gain more insights to the event needs of specific industries.‚ÄĚ
‚ÄúI had a number of my own staff attending the healthcare forum to learn how pharmaceutical codes will impact healthcare meetings business, and see how Suntec Singapore as a venue sits in this picture.‚ÄĚ