Association event buyers at AIME to be hosted, given flexibility under new programme

AIME will launch a tailored programme titled My Association | My Club for chosen association event planners in 2017, its first hosted programme for this segment of MICE audience in its 25-year history.

Benefits for hand-picked members of the programme include a flexible schedule enabling them to explore the show floor; a range of hosting options including complimentary flights, accommodation and transfers; a personalised diary of pre-scheduled appointments with national and international exhibitors; exclusive association networking events; a programme of educational sessions; access to the dedicated Hosted Buyers lounge and much more.

Announcing the programme at the Association of Australian Convention Bureaux national conference on September 9, 2016, Ian Wainwright, event director – AIME, Reed Travel Exhibitions, said: “Attendance of association buyers at our sister event, ibtm world in Barcelona, has grown 20 per cent year-on-year since the initiative (was introduced) in 2014. We expect significant numbers of association buyers to take up this stronger and more flexible offering for AIME 2017.”

Planners can apply to be members of the new initiative from September 27 via www.aime.com.au/associations.

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