Design Matters will come to life through immersive activations, exhibitor booth activities, and across the show’s 200-session learning programme
Brought to you by IMEX Frankfurt
IMEX’s new Talking Point, Design Matters, is poised to elevate the business relationships at the heart of IMEX Frankfurt come May 19 to 21, 2026.
Guided by the belief that ‘good design is good business’, Design Matters is being planned as a catalyst to bring together event professionals and partners at the show, share best practices, and deepen the sense of belonging among the global events community.
The new Talking Point is especially fitting given that the Frankfurt RheinMain region – where IMEX Frankfurt takes place – has been named World Design Capital for 2026.
The show is set to bring together thousands of pre-vetted buyers and suppliers from around the world when it returns to Messe Frankfurt next month.
New education tracks
Design Matters will show up at IMEX Frankfurt through immersive activations, exhibitor booth activities, and across the over 200 session learning programmes.
Three of the four new education tracks will provide different perspectives on design: Design Matters; Designing for human needs, and Regenerative design. Together with the returning Experiential Event Design track, these four design‑led tracks will introduce attendees to fresh speakers, collaborators, and research shaping the sector.
Design Matters
IMEX CEO, Carina Bauer, explains: “When we move past surface level networking and find people who share our values, the events industry really shines. We believe this feeling of belonging is the foundation of strong relationships and strong business, increasingly called Return on Relationship. With that in mind, our new Talking Point is just one tool that will help those connections flourish, supported by some collaborations with exciting new partners and speakers.”
IMEX Frankfurt takes place from May 19 to 21. Register for free now.
