PCMA launches a crisis communications guide


PCMA (Professional Convention Management Association) has launched a new guide for business event strategists on how to confidently handle communications in a crisis.

Based on a 15-point toolkit, the guide aims to be a companion for those involved in planning a range of events. It focuses on the impact poor communications can have on a crisis – or a stressful situation.

Opportunities for the wrong messages to leak out are ever-present, making communications planning an essential part of every event organiser’s role

The actions the guide recommends are grouped in three phases; pre-crisis or day to day business strategic planning; during a crisis – who handles it and how; and post crisis – responsibilities, resources and recovery.

It also stresses the importance of asking ‘what if…?’ across the business, making sure that plans can respond adequately. The guide also addresses the importance of re-building a reputation post-crisis, and talks about how good communication skills are critical throughout the process.

The crisis communications guide will be distributed to PCMA’s network of contacts throughout North America, Asia and EMEA.

Sherrif Karamat, president and CEO, PCMA, said in a statement: “We all need to think about ‘Resilience and Reputation’ – the core of what any business needs to have – and how we build these to counter any threat. What happens at our events has a lasting effect on our brands. This guide helps prepare event organisers to ensure a positive and long-lasting brand reputation.”

The full guide can be downloaded from the PCMA website at pcma.org/crisis.

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