Singapore industry entrepreneur and pioneer Kenny Goh has made a comeback with the establishment of MICE Neurol, an event technology company that promises to offer solutions based on five verticals, namely registration, data privacy protection, mobile app, engagement â€“ incorporating gamification, live Q&A and feedback â€“ and hardware rental control.
According to Goh, the young company already has a number of government events in the bag.
Concepts such as â€śuberisationâ€ť and â€śgamificationâ€ť will feature prominently in MICE Neurol’s solutions.
â€śEvents are all about interaction and our surveys show that gamification is the ice-breaker on steroids and collecting redemptions for being on time, for example, is more fun and interesting for delegates,â€ť he said.
As for the â€śuberisationâ€ť of events, Goh explained that it is the â€śpeer-to-peerâ€ť delivery of a bespoke experience. For that to happen a platform is needed and he insists it costs next to nothing, unlike what organisers think.
Goh commented: â€śThree years ago it would cost about S$10,000 to S$12,000 to create an event app and it would take around two months to work. Now it can be done in six hours and our first client paid S$500 to get a taste.â€ť
What is needed is experience, and a â€śfully integrated event technology companyâ€ť, he pointed out.
And with the EU General Data Protection Regulation kicking in a few months back, and Singaporeâ€™s Personal Data Protection Act, the events industry must get up to speed on what the law states and how data mapping and data proxies work.
Goh said â€śdata transfer agreementsâ€ť will be part of the event landscape. He also insists the entire event organising and managing process must be integrated and there cannot be many vendors.
â€śI see the professional organiser who is only an intermediary dying off,â€ť he suggested.