Malaysia-based Lotus Asia Tours has unveiled a new integrated team that has been tasked with refocusing and rebranding the DMC, as well as opened a new Singapore office.
Now headed by group CEO Fabio Delisi, Lotus will undertake a rebranding campaign with refreshed products scheduled to be rolled out in 2019, under group director of branding & communications, Silvio Cimenti.
Under the company’s five-year masterplan, which began in 2016, Lotus plans to integrate its products and divisions under a cohesive brand, launch a new B2B online booking platform, and increase the revenue make-up of its meetings and incentives segments to 50 to 60 per cent of its business.
Lotus’ new MICE division will be overseen by group director of product & MICE operations, Gabriele Di Terlizzi.
The new team was introduced to the Singapore trade yesterday, following a similar outreach session in Kuala Lumpur. Lotus will next proceed to Bali to connect with suppliers there, shared Delisi.
He added that Lotus will continue to focus its efforts on the European, Chinese and Singaporean markets. While the DMC also sells Indonesia, Malaysia, Vietnam and Myanmar, Singapore is the most profitable destination for the company, he revealed.
“We have corporates who will fly all the way from Paris or Rome just to spend 12 days in Singapore. This is why we are investing more in Singapore and we want to do more here. We want to create value for all of our stakeholders with Singapore’s high quality of products,” elaborated Delisi.
New general manager for Singapore and Malaysia, Fadz Abdhan, shared that demands for service have intensified, especially among the more discerning European corporates.
Fadz explained: “They will dress up for dinner, so we cannot just bring them to any street food stall. This is something that we will be working with our suppliers to understand the markets’ needs.”
