Royal Caribbean Cruises (Asia) has expanded itsÂ MICE departmentâ€™s reach this year beyond corporate companies in Singapore to other South-east Asia’s emerging cruise markets like Malaysia, Thailand and Indonesia.
Angie Stephen, Royal Caribbeanâ€™s managing director, Asia Pacific, said: â€śThere is a lot of potential for growth in emerging markets such as Malaysia, Thailand and Indonesia especially from verticals such as multi-level marketing companies and insurance. The cruise market for corporate meetings and incentives is more mature in Singapore, as we have been developing it since our Asia-Pacific office in Singapore was set up 11 years ago.
â€śMany corporate companies donâ€™t realise that they neednâ€™t pay extra for meeting spaces, audio visual equipment, meals, entertainment and a variety of activities on-board. It is all included in the package price.â€ť
She said business events currently make up a small percentage of the total overall business, which is largely driven by leisure. She added: â€śPopular cruises are three- to five-night cruise experiences out of Singapore, but corporate organisers also like to minimise time out of the office and minimise travel times.â€ť
Currently, group sizes for corporate groups on Royal Caribbean International from this region range from 50 to 400 people.
This May will see a new liner deployed to Asia, Spectrum of the Seas, which is purpose-built for the Asian market. The ship will offer three-, four- and nine-night sailings.
Royal Caribbeanâ€™s Quantum of the Seas will homeport in Singapore for six months from November with four- and five-night sailings within the region.
â€śWeâ€™ll be educating the corporate sector and meeting planners on both these ships as well as others through site inspections, online training, sales tool kits and our meeting planners guide,â€ť said Stephen.