About 11,000 employees of global health food manufacturing company USANA Health Science will be heading to South Korea from May 6-10, 2020.
The Utah-based company will be holding its 2020 USANA ASIA PACIFIC Corporate event, which will include meetings to discuss new product development and marketing strategies as well as visits to key attractions in the Seoul and Gyeonggi areas.
The event will be jointly hosted by the Korea Tourism Organization (KTO), Gyeonggi Tourism Organization and the Goyang Convention Bureau, and will see representatives from 11 Asian countries in attendance.
For the past five years, from 2015 to 2019, USANA hosted its corporate meetings in Singapore. However, due to rapid growth in the Asia-Pacific market and an increase in the number of participants, the group chose to consider other countries to host next year’s corporate meeting.
KTO triumphed over bids from China, Malaysia, and Taiwan.
Park Jung-Ha, KTO’s executive vice president of the international tourism division said in a statement: “The USANA corporate meeting holds great significance for the development of the Korean tourism industry in that the meeting will see the greatest number of participants among any corporate meeting Korea has hosted thus far.
“Furthermore, the production inducement effect is estimated to be 50 billion won (US$41.1 million), the value-added effect 22.5 billion won, income-inducement effect 10.8 billion won and employment-inducement effect 497 persons. If the 2020 Korea event is successful, there are plans to secure the event in Korea for the next five consecutive years until 2025.”