The Korea Tourism Organization (KTO) and the Ministry of Culture, Sports and Tourism have added 19 new venues to their collection of qualified Korea Unique Venues across the country.
The updated list for 2019 now features 30 unique venues which are special locations determined to be able to satisfy the needs of business events and meetings while providing a diverse cultural experience. Such venues are non-traditional meeting spaces, and include museums, historical buildings, renovated factory facilities and more.
The collection of Korea Unique Venues has undergone some changes since its establishment in 2017. While 20 unique venues had first made it to the list, only 11 were selected earlier in 2019 to remain.
With the latest update, the collection now welcomes new entries such as Bonte Museum in Jeju, Hyundai Motorstudio in Goyang, and Eland Cruise in Seoul.
Jo Deok Hyun, executive director of Korea MICE Bureau at KTO, emphasised the growing importance of unique venues in securing international meetings and events. He added that not only are the facilities and event operating expertise important, the experience and excitement provided to event participants are also a critical criteria when it comes to venue selection.
South Korean MICE authorities have plans to grow the number of qualified unique venues to 50 by the end of 2023, and invest in personalised support for existing venues to help them develop and improve the overall delegate experience.