With Japan in the global limelight ahead of the summer Olympic Games, Tokyo Convention & Visitors Bureau (TCVB) is intensifying efforts to welcome MICE business.
Last month, the TCVB hosted its first online seminar for international associations, meeting planners and conference organisers, where its business events team introduced the recently launched content on its ‚ÄúSafe Events in Tokyo‚ÄĚ webpages.
Resources include guidelines on how to hold a successful business event in Tokyo, details on venues offering hybrid events and examples of best practice in holding in-person, hybrid and socially distanced events.
The ‚ÄúHygiene Safety Guidelines‚ÄĚ are intended to act as ‚Äúa blueprint that can be adapted and implemented throughout the event-planning, site management and post-event (stages),‚ÄĚ Masahito Tsukiyama, an assistant manager with TCVB‚Äôs Business Events Team told the 30 event attendees. The document will provide ‚Äúa clear image of what to prepare for,‚ÄĚ he added, pointing to the detail on everything from communications policies to crowd-control measures.
The guidelines are based on medical advice from professionals in the field of infectious diseases and feature the safety measures and precautions recommended by both the Japanese and Tokyo metropolitan governments.
Other new content that has been launched on the site are Tokyo‚Äôs range of new and adapted venues for hybrid events, including conference centres, hotels and studios. Some facilities, such as Tokyo Port City Takeshiba, were opened as recently as autumn 2020.
There are also 15 accommodations in the city that hold either a Safeguard Label or a GBAC Star facility accreditation, two of the highest health and safety standards globally, according to the site.
The TCVB also showcased products it has been developing for use at hybrid and online events. Options include a digital tour of Shibuya, which has proven popular as a post-event activity or break-time activity, according to the TCVB‚Äôs Inaho Hamaguchi. Performances can also be pre-recorded and shown as digital content, such as tezuma, a traditional form of magic that combines illusion, acting, music, costumes and stories.