Tencent Cloud moves into the MICE space

TCC is billed as an all-in-one event management solution

Tencent Cloud, the cloud business of global technology company Tencent, has rolled out a Tencent Cloud Conference (TCC), a virtual/hybrid event management solution for event organisers to better digitalise their events.

Powered by Tencent Cloud’s technology, TCC boosts the digitalisation of traditional offline events, allowing more room for virtual means to support or supplement traditional practices such as building physical exhibitions and booths, as well as roadshows and the setting up of conferences and forums for transfer through online event portals, promotions, and registrations.

TCC is billed as an all-in-one event management solution

The event management SaaS solution allows enterprises to create their own official portals through the Weixin Mini Programs, PC websites and H5 websites, as well as enables companies to hold various virtual events such as branding events, annual meetings, webinars and business matchmaking.

The product is also integrated with some of Tencent’s products like WeChat/Weixin and VooV Meeting, meaning users do not have to jump out of the main platform and into other third party-programmes.

TCC’s other core features include a website building tool that allows customers to upload and modify website content in real-time, and build and manage mobile web content and Weixin mini-programmes. It also supports multi-mode live streaming that carries relayed live streaming, pseudo live streaming and pull live streaming – to which audiences can subscribe before it starts, comment during the presentation and watch the replay video.

Another core feature allows organisers to build and manage their own exhibition booths, as well as communicate with visitors via instant messaging or online video meeting rooms. Furthermore, TCC’s matching system allows attendees to schedule meetings with each other and automatically create online meeting rooms, and also possesses the capability to learn about attendee industries and interests before recommending people to meet.

TCC also features a data dashboard that displays key data and event charts for organisers to monitor the event.

Recent successful events held with the use of TCC include the large-scale 128th Canton Fair, where the B2B exhibition was held virtually with tens of thousands of exhibitors, and millions of one-on-one online meeting rooms; and the World Intelligence Congress which featured more than 100 live streaming events within three days, with one-on-one business matching system and a VR exhibition hall and booths.

TCC was also deployed to assist the Singapore Business Federation to develop a 2.5D exhibition hall with 45 exhibition booths, live broadcast of a hybrid forum, livestreaming and business matching, as part of the Singapore Virtual Pavillion Digital Solution @ China International Import Expo 2021.

This announcement from Tencent comes as the global online events market continues to boom. According to recent research, the virtual events market size is estimated to grow at a CAGR of 23.2 per cent during the forecast year from 2021 to 2027. Furthermore, Future Market Insights foresees that global virtual event platforms market may surge at 16.3 per cent CAGR through 2030, especially with SMEs that make heightened usage of virtual event platforms across the forecast period.

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