Connected Event Group amplifies events with new tech offerings

Connected Event Group, an Australia-headquartered technical production company, is launching several new products to enhance events and provide new revenue opportunities for the Australian events market.

Among them is a first-of-its-kind digital wayfinding system with intuitive navigation for exhibitions and large venues. The system operates in real time and improves accessibility by helping attendees to locate booths and sessions easily while tracking visitor flows. The system also works from an attendee’s smartphone as augmented reality personal way finding.

Connected Event Group’s Libby Ray presenting the new products at a press conference at AIME. Photo: Adelaine Ng

“This is a leading innovation in event navigation. While there are products in the market, we do believe that this product is able to provide that next level of navigation,” said Libby Ray, Connected Event Group’s managing director at a press conference at the Asia Pacific Incentives and Meetings Event (AIME) last week.

Ray also introduced Australia’s first rental podcast recording booth, which was utilised on the AIME showfloor for post-event content creation. The mobile booth provides branding, sponsorship and legacy opportunities, according to Ray.

In terms of next-generation visual displays, Ray revealed new 1.5mm slim LED screens that provide sharper digital signage, while 2mm LED screens capable of curving in four directions will allow creative entrance designs for stands and entrances. Corner 2.5mm LED panels also set new benchmarks.

Ray underscored the adaptability of their digital signage solutions, emphasising real-time updates and customisation options for additional sponsorship and branding opportunities on the go. This flexibility allows event organisers to swiftly respond to changes during events, seamlessly guiding or re-directing attendees throughout the venue as needed.

“We are trying our best to solve some issues or challenges that events are facing. Digital signage and wayfinding are now must-haves in sustainability when you go to exhibitions. Those big printouts of floor plans are in the past,” she added.

All but the flexible LED series have launched and are available immediately for events in Australia. The curved LED lights ship next month.

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