The Seoul Metropolitan Government and the Seoul Tourism Organization have revealed their plans to help support the recovery of the business events industry in 2022.
A maximum of 200 million won (US$156,832) has been set aside for international conferences with more than 20 per cent of participants attending on-site. This can be used for high-tech usage fees, etc., and unlike the previous year, PCO expenses have been added to the support. The support for the international conference invitation stage has also been increased to a maximum of 60 million won to attract more international conferences.
As for exhibition support, a maximum of 80 million won will be provided for a total of 34 exhibitions. Selected exhibitions will receive intensive consulting on information technology utilisation methods and online marketing approaches to plan their own innovative exhibitions. In addition, live streaming shopping operations during the exhibition period will be offered.
At all MICE events within the Seoul MICE Safe Zone, specialised disinfection services, quarantine gates, and quarantine products will also be provided.
Meanwhile, under the Specialized Safe Recovery support, Seoul experience-centred tour programmes, Seoul VR experience booth, and Seoul Safety Care Service will be provided for meetings with more than 50 overseas participants.
The use of the 3D virtual conference platform, Virtual Seoul 2.0 will continue to be provided free of charge. Additional usage dues such as setting a server fee are supported up to six million won.
Finally, The Future Seoul MICE Contest welcomes proposals for innovative projects or events from business events-related companies in Seoul. The contest has been split into two fields – meeting technology and unique venue. A total of 400 million won in support will be offered to the winners along with marketing and promotional consulting support.