The Ritz-Carlton has unveiled a newly-elevated experience at The Ritz-Carlton Club across its Asia-Pacific hotels, following a successful launch in China last summer.
The Ritz-Carlton Club’s refreshed offerings are to meet the evolving needs of today’s luxury travellers, whereas the next generation of luxury travellers will tend to will combine business and leisure travel, seek one-of-a-kind moments, and look for purpose-led experiences.
For example, The Club Lounge at The Ritz-Carlton, Millenia Singapore invites guests to share their personal memories by designing a customised postcard to send to loved ones with a Ritz-Carlton stamp. At The Ritz-Carlton, Perth, sommelier Camila Luzzi invites guests to discover a Western Australian wine, sharing hidden gems and pours of exceptional quality from local cellars, while guests at The Ritz-Carlton, Hong Kong can come together with family to tuck into their favourite movies in a bonfire-themed room.
The Ritz-Carlton Club will continue to offer five meals including breakfast, lunch, afternoon tea, hors d’oeuvres and cordials, with menus evoking the local culinary narratives of the destination.
A traditional Jamu experience, wellness drink and ancient ritual integral to Javanese culture will served during afternoon tea at The Ritz-Carlton Jakarta, Pacific Place, while guests will be able to savour to a traditional lunch bento box at The Ritz-Carlton, Tokyo,.
In the evening, guests are invited to taste authentic seasonal ingredients unique to each destination, or, as with The Ritz-Carlton, Okinawa, an original Okinawa Sunset cocktail.
“We are seeing an even greater shift towards guests seeking experiences that inspire them and help bring balance into their lives through the discovery of fresh perspectives, new ideas, and local connections,” said Jennie Toh, vice president, brand marketing and management, Asia Pacific, Marriott International.
“The launch of elevated experiences at The Ritz-Carlton Club gives us the perfect opportunity to reconnect with our guests, giving them a unique window into each destination’s culture through enhanced offerings and experiences.”