Global destination management specialist Kuoni Tumlare and the Lucerne Tourism Board have signed a new partnership agreement to develop year-round tourism in the city.
This will help place Kuoni Tumlare in a position to attract more group visitors to the region. Concurrently, this partnership will enable Lucerne Tourism to strengthen its positioning as an all-year-round destination.
The new partnership will allow both companies to grow tourism outside the high season months and highlight local winter events such as Christmas markets, Lilu Light Festival Lucerne and the Carnival.
Marco Russi, chief operating officer, Kuoni Tumlare MICE & destination offices Europe, commented: “With this partnership, we want to develop Lucerne as a full-year travel destination. Our focus will be on finding the right business segment, that has an active interest in visiting the beautiful region of Lucerne in a sustainable way.”
Marcel Perren, CEO, Lucerne Tourism: “Strengthening the winter season in the global market portfolio is enormously important for Lucerne Tourism. To complement our broad marketing activities, we are delighted Kuoni Tumlare will be able to put our diverse winter highlights such as the picturesque Christmas markets, the increasingly popular Light Festival Lucerne (LiLu) and the traditional and unique Lucerne Carnival as well as the various renowned musical events on display. The goal of increasing the occupancy rate in winter among our partners can be intensified in this way.”
