Cvent has unveiled its new Cvent Events+ solution at Cvent CONNECT in Las Vegas.
Events+ is built to leverage existing event content in a fully branded, on-demand video library, enabling event organisers to better engage audiences and generate interest for future events.
Events+ works with Cvent Registration, the Cvent Attendee Hub, and Cvent Webinar, and its cross-promotion tools help increase visibility, registrations and attendance across an entire event programme. It also includes a feature allowing logged-in guests to see who from their prior event connections are planning to attend upcoming events.
The event calendar within Events+ also displays and promotes upcoming events, allowing Events+ visitors to explore the details of each event and easily register. This continuous interaction establishes anticipation for upcoming events, increases general interest in the community, and leads to higher attendance and brand engagement.
Events+ also serves as a valuable resource for those who couldn’t attend in person, providing them with a unique opportunity to experience event highlights and gain insights through educational session content, which expands an event’s reach and overall impact.
“Many of today’s event organisers and marketers are hosting more events – across more formats – than ever before, which can make it challenging to capitalise on all the incredible content and leverage it to increase brand awareness and drive attendees to their upcoming events,” said Cvent chief marketing officer, Patrick Smith.
“Events+ acts as a digital extension of an organisation’s event programme where attendees will go to binge on curated ‘best of’ on-demand event video content and easily find and register for upcoming events.”
