IBTM World has revealed the first details of its 2023 edition, which will see an evolution in the show’s culture creation campaign when it returns to Fira, Barcelona from November 28-30.
Visitors to this year’s event will find a reinvigorated education programme, with five feature areas serving different needs: the Main Stage, the Impact Stage, Workplace Revolution, ReFuel and the Associations Leaders’ Forum, with the show’s cultural theme embedded into each pillar.
The Impact Stage will make its debut this year, acting as the best-in-class showcase for the exciting work that destinations, hotels, and tech suppliers are doing across sustainability, D&I, experience design and more.
Destination sessions will be curated by The Business Of Events, the Global Think Tank and Policy Platform for the business events industry, and will also feature the launch of the annual Global Destination Report. Sessions will be fast-paced and value-led, lasting no longer than 20 minutes and in the form of case studies and best-practice, allowing Hosted Buyers to glean maximum value between meetings.
Also new this year is Workplace Revolution – a welcoming space where attendees can make the valuable connections they weren’t expecting. Here, delegates can continue conversations in a relaxed setting with inspirational figures (including speakers from the Main Stage), dissect topics in greater detail and ask those burning questions. With amenities, comfortable seating and an informal campfire-style atmosphere, this is the place for people to come together, connect and enjoy key aspects of business culture that they might be missing with the increase in working from home.
In recognition of the importance of wellbeing, IBTM’s wellbeing hub has re-branded to ‘ReFuel’. A zen-like pod which allows attendees time and space to relax and recharge their physical and mental batteries, it includes a well-being bar, sound and aromatherapy healing and a solo working area to provide respite from a busy showfloor.
The Association Leaders’ Forum (ALF) will be back on day one to help associations increase the impact of their gatherings around the globe and conquer challenges to achieve success in 2024 and beyond.
The Main Stage remains a fixture of the IBTM World Programme with inspiring figures from inside and outside of the events industry taking to the stage to tackle the latest topics and trends through inspirational keynotes, panel debates, and game-changing research. New to the Main Stage this year will be an afternoon of inspiring and empowering marketing content, curated in partnership with experts at The Thought Partnership, who have led content and marketing at businesses including Cannes Lions and Dow Jones.
