After a three-year hiatus due to the pandemic, Young Living Essential Oils resumed its Asia Pacific Convention in March 2023, and chose Singapore as its must-visit destination for its brand partners
Event brief
The Young Living Asia Pacific Convention 2023 marked the first in-person APAC convention for Young Living Essential Oils since the pandemic.
Young Living selected Singapore as its destination of choice for the four-day event to provide a vibrant, meaningful, and culturally rich experience to its brand partners from its Asia-Pacific community.
Approximately 1,500 brand partners and staff spanning 13 destinations attended the Convention, flying in from South-east Asia, Hong Kong, Taiwan, Australia, New Zealand, and the US.
“After so much time apart, we were eager to bring people together and needed a location that had clear border measures post-pandemic and was centrally located in Asia Pacific. From the moment we explored our options, we knew it had to be Singapore due to its hub status and strong reputation as a top MICE destination. The city is easily accessible, making it conducive for our brand partners coming from all over Asia Pacific to meet and conceive new ideas and partnerships,” said Boyd Price, regional president of Young Living Asia Pacific.
Planning for the event took a full year and was led by a core team of Young Living staff spanning three markets.
Event highlights
The event took place over four days from March 16-19, 2023, at Resorts World Sentosa.
The theme for this year’s event was Ignite, which encouraged Young Living’s brand partners to connect with like-minded people and be a beacon for them in its passionate community of oilers, wellness enthusiasts, and business experts.
Most of the meetings and experiential activities were held at Resorts World Convention Centre. Various workshops focused on business-specific training topics and provided a first-hand look at the company’s new line of products. There were also experiential activities, including an aroma gong bath and raindrop spa, using Young Living’s proprietary Raindrop Technique.
The gathering concluded with speeches from the executive leadership team, including Mary Young, CEO of Young Living, as well as a special recognition gala dinner. Held at the Gardens by the Bay Flower Field Hall, the dinner was attended by close to 500 brand partners and guests, and the evening was all about celebrating their achievements and recognising their impact on others in the community.
In addition to the set itinerary, guests also had time to explore Singapore on their own alongside their business engagements, from enjoying the garden displays at the Flower Dome at Gardens by the Bay to trying Singapore’s hawker food. They were encouraged to discover different parts of Singapore and share their online content in a way that showcased the uniqueness and diversity of the city.
The Young Living Asia Pacific Convention 2023 was the company’s largest and most talked about Asia-Pacific Convention in years, and is a harbinger for bigger things to come.
Challenges
With evolving post-pandemic travel requirements, organising the event involved several logistical challenges. Forecasting event attendance, planning for accommodations, and overall logistics were complicated by different border measures for the attendees as countries were just reopening their borders for travel.
As a workaround, Young Living created a core planning team with staff across three markets to manage these aspects more efficiently. By leveraging its vast event-planning experience and global savviness, Young Living was able to stay nimble throughout the planning process and execute a successful event.
Event Young Living Asia Pacific Convention 2023
Organiser Young Living
Venue Resorts World Sentosa
Dates March 16-19, 2023
Attendees 1,500
