After an eight-year absence, the Professional Conference Organisers Association (PCOA) annual conference will be returning to Adelaide later this year.
Scheduled for December 10-12, 2023, Adelaide is expected to play host to 450 business event colleagues, who in turn manage events that attract over 160,000 business event attendees each year.
This will provide an ideal opportunity for Adelaide to demonstrate why it is Australia’s best connected and most flexible business event destination, and for PCOs, and conference and event managers to experience for themselves how the city has evolved into a hub of innovation and creativity.
As part of this PCOA experience, Business Events Adelaide has organised post-event familiarisations, including visits to new or redeveloped venues, innovation districts, and regions including the Adelaide Hills and Barossa Valley, providing an opportunity for business event bookers to gain deeper insights into the state’s business events ecosystem.
“As someone who lived and worked in the city some years ago, I am delighted to be bringing PCOA 2023 to Adelaide,” said PCOA councillor for NSW, Karen Sainsbury, who is also the founder and managing director of Cornerstone Events. “Adelaide has grown to encompass all the big city infrastructure expected of a business event destination but has lost none of its boutique appeal.”