Destination SA (DSA), the annual business events showcase organised by Business Events Adelaide, is celebrating its 20th anniversary.
From today (March 18, 2024), 39 highly qualified business event decision-makers and industry media will join a fully hosted programme demonstrating the best of South Australian ingenuity and hospitality.
Activities include hotel site visits, tours of Adelaide’s innovation districts, a tradeshow – including scheduled one-on-one meetings with Business Event Adelaide member exhibitors – and networking events.
On March 19 from 09.00, the Destination SA Showcase Exhibition will be held at the Adelaide Convention Centre.
On March 20, guests will embark on one of two regional visits to either the McLaren Vale or Adelaide Hills. More than 50 Business Event Adelaide members will be included in the itinerary.
According to CEO Damien Kitto, DSA is the ideal opportunity for Business Events Adelaide members to educate event organisers on the best experiences, products, and services available in South Australia,
He added: “It is a great time to demonstrate the ‘Team Adelaide’ approach that we are renowned for and helps ensure every touchpoint – from airport to airport – is exceptional.
“We will use DSA 2024 to highlight the evolution of the business events sector in our state, and demonstrate to these influencing buyers the environmental, cultural and economic advantages of choosing Adelaide for their future business events. At the same time, the unique showcase dinner promises to bring the ‘wow’ factor and leave our guests in no doubt about our capability to delight and surprise,” Kitto added.
