Melbourne, Australia has been confirmed as the host of the 2025 UFI Asia Pacific (AP) Conference.
Announced at the 2024 UFI AP conference held in Macau, the 2025 event has been secured by the Melbourne Convention and Exhibition Centre (MCEC), with the support of the Melbourne Convention Bureau (MCB).
UFI is the global association of the exhibition industry, and currently has over 850 organisations in 87 countries and regions signed up as members, representing more than 50,000 exhibition industry professionals.
This year’s UFI AP Conference attracted around 300 industry leaders from 22 countries.
The 2025 UFI AP Conference will be held in Melbourne on February 13-14, immediately following the Asia-Pacific Incentives and Meetings Event (AIME; February 10-12). In addition, the Australian Business Events Association (ABEA) will be hosting a meeting at the MCEC in the same week.
Delivering all three events in the same week offers international delegates maximum value for their trip to Australia while drawing the attention of the global business events industry to Melbourne.
UFI CEO Kai Hattendorf said: “We are thrilled to be bringing this flagship event to Australia for the first time, and look forward to connecting the Australian expo professionals with their international peers in the thriving city of Melbourne.
“By bundling AIME, UFI, and ABEA activities within one week, we will create an international industry hot spot, and a not to be missed opportunity for everyone in the sector to come together to network, learn, and do business.”
