Starwood Hotels & Resorts has launched SPG Keyless, an initiative that transforms the guest’s smartphone into a room key and enables guests to bypass the front desk when checking in.
First rolled out within a week in November to 10 properties under the Aloft, Element and W brands, SPG Keyless will eventually be made available on 30,000 doors in 150 hotels around the globe by early 2015. Hotels in Asia that offer this convenience now include Aloft Beijing, W Doha, W Hong Kong and W Singapore – Sentosa Cove.
It is available to SPG members who book a room through one of Starwood’s channels.
Frits van Paasschen, Starwood’s president & CEO, said: “Not only does SPG Keyless alleviate a perennial pain point for travellers, but it also transforms the first interaction with our guests from one that is transactional to something more personal.”
