ITE HCMC 2024 gathers industry leaders for a greener Vietnam

ITE HCMC 2024 aims to grow Vietnam's international visitor market and boost tourism revenue; Ho Chi Minh City pcictured

Vietnam is set to take a significant step towards establishing itself as a global leader in sustainable tourism with the upcoming International Travel Expo Ho Chi Minh City (ITE HCMC) 2024.

Themed Sustainable Travel – Creating the Future, the event will bring together industry experts, government officials, and businesses to explore innovative solutions for responsible tourism.

ITE HCMC 2024 aims to grow Vietnam’s international visitor market and boost tourism revenue; Ho Chi Minh City pictured

The expo will feature a series of workshops, conferences, and high-level forums focused on eco-friendly accommodations, responsible transportation, and community-based tourism initiatives.

Over 500 exhibitors from Vietnam and abroad, and around 200 international buyers from 45 countries and territories are expected. ITE HCMC’s Hosted Buyer Program is also the only expo in Vietnam with an international hosted buyer programme.

This event will facilitate over 10,000 business meetings, offering opportunities for direct B2B interactions between international and Vietnamese tourism businesses.

Le Truong Hien Hoa, deputy director of the Ho Chi Minh City Department of Tourism, highlighted the event’s crucial role in driving Vietnam’s sustainable tourism agenda, recognising the need to align the country’s practices with international standards.

“By uniting the industry, we can accelerate Vietnam’s transformation into a world-class sustainable tourism destination,” said Hoa.

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