The inaugural Global Venue Experts Forum, jointly organised by the International Congress and Convention Association (ICCA) and Beijing North Star Group, concluded successfully in Beijing on December 7, 2024.
The two-day event brought together approximately 300 industry professionals and large-scale venue operators from 50 countries to the newly-built China National Convention Center Phase II (CNCC2). This forum served as a pilot event for the CNCC2 ahead of its official opening next year.
Themed Redefining Possibilities: Shaping the Future of Global Venues, the forum delved into four key topics: the strategic role of convention centres, global venue market dynamics, revenue diversification, and next-generation venue architecture and design. Industry leaders shared insights, case studies, and best practices to address the evolving needs of the global venue industry.
The forum also underscored the evolving role of convention centres. No longer mere meeting spaces, they are now seen as catalysts for urban development and cultural exchange.
In support of this, Li Xiaolin, deputy general manager of Beijing North Star Convention and Exhibition Investment Co., emphasised the two-way promotion between conference activities and destination development. The CNCC2, for instance, is expected to revitalise Beijing’s northern region and serve as a global communications hub.
Patrick Chen, director of the Intangible Culture Heritage Department at Shanghai Municipal Administration of Culture and Tourism, highlighted the importance of community engagement. Venues should cater to conference attendees and local residents, fostering a sense of pride and belonging.
Ross Steele, general manager of Te Pae Christchurch Convention Centre, also highlighted the importance of incorporating local culture into the venue experience, even when clients prioritise enhanced technology and versatile, multifunctional spaces.
He explained that in New Zealand, the Māori culture is deeply embedded in the venue’s identity, where visitors seek authentic experiences through local cuisine and architectural storytelling to connect with the destination on a deeper level.
The Global Venue Experts Forum marked a significant milestone for ICCA’s expansion into China, where the partnership with Beijing North Star Group aims to elevate industry standards and attract more international events to the country.
