Adelaide Venue Management (AVM), operators of Adelaide Convention Centre, Adelaide Entertainment Centre and Coopers Stadium, has rolled out a new Community Impact Program.
The programme – an extension the AVM’s ESG Strategy, The Green Print – has been designed to amplify the organisation’s social impact, while also helping inspire, educate and support event organisers with their own event legacy objectives.
The programme is built on a set of partnerships with local South Australian organisations across four key areas – Community, Environment, First Nations and Goods Donations – and provides options for event organisers to work with the partners to leave lasting legacies for their events in South Australia.
To coincide with the launch of the programme, AVM has named Operation Flinders as its principal community partner, with affiliate members including Trees For Life, Reconciliation South Australia and Vinnies. The programme also pledges AVM’s ongoing support to local food redistribution centres Faithworks, Foodbank, Hutt St Centre and OzHarvest.
Martin Radcliffe, CEO of Adelaide Venue Management, said that AVM’s Community Impact Program is all about providing a framework and simple, tangible solutions to support the delivery of socially responsible events.
“The events industry – and business events in particular – has an extraordinary power to drive positive change, not only for the sector or speciality related to the event, but also for the communities of the host destination. AVM is driven to maximise positive impact in our community, both through our own team’s work, as well as the initiatives of our clients.”
As part of the programme’s framework, AVM has worked closely with each of its community partners to develop a series of measurable engagement opportunities for event organisers to consider.
For example, event organisers can support Operation Flinders, an organisation providing adventure therapy programmes for young people, by donating registration fees or sponsoring participants.
For environmentally-focused events, AVM has partnered with Trees For Life, offering options like offsetting travel carbon or planting trees for attendees.
Meanwhile, in the First Nations category, AVM works with Reconciliation South Australia to connect organisers with local performers, speakers, and suppliers. AVM will also facilitate goods donations to Vinnies, Foodbank and other organisations, and operate a food distribution programme for unused food items.
