In January 2025, the Hong Kong Tourism Board (HKTB) introduced 100 delegates from the Asia Financial Forum (AFF) to Hong Kong’s diverse tourism offerings.
This initiative aligns with the recently released Development Blueprint for Hong Kong Tourism Industry 2.0, which emphasises creating enriching and memorable visitor experiences.
The HKTB curated a range of experiences for the delegates, showcasing the city’s blend of old and new. These experiences included a tour of the cultural heritage of Old Town Central, a guided Gold Foil Paste Ceremony at Man Mo Temple, and a visit to Tai Kwun. Delegates also enjoyed a trip to the Peak and Sky Terrace 428 via the iconic Peak Tram, and a night-time cruise aboard the Aqua Luna, a traditional red-sail junk boat, for breathtaking views of Victoria Harbour.
The AFF, a prominent annual event launched by the HKSAR Government in 2007, attracts key figures in the global financial sector. This year’s forum was also the first major event on Hong Kong’s 2025 calendar.
