The International Travel Expo (ITE) Hong Kong 2025, recognised as a Mega Event by the government, will take place from June 12-15 at the Hong Kong Convention & Exhibition Centre.
The annual event, comprising the 39th ITE (Leisure) and the 20th ITE MICE, is in its fifth iteration. The first two days are dedicated to trade professionals, followed by two days open to the public.
ITE 2025 organisers are expecting greater international exhibitor numbers this year, with South Korea significantly expanding its presence with two pavilions. The event will also feature a diverse array of destinations from Europe, the Americas, Central Asia, and Africa.
Recognising the growing importance of the mainland Chinese market, this year’s trade seminar series on New/Niche Destinations & Products will feature English to Mandarin simultaneous interpretation. The programme will also include NTO presentations, exhibitor-led seminars, and an industry forum on sustainability.
Asian travel trade professionals are encouraged to apply online for a complimentary Trade Visitor Badge to ITE 2025. Beyond free admission, ITE’s subsidy scheme includes benefits such as free lunch/drink coupons and cloakroom services. Subsidised visitors will also have the opportunity to participate in dedicated B2B sessions.
ITE 2024 featured 515 exhibitors, a significant 87 per cent originating from outside Hong Kong, representing 68 countries and regions, with 36 per cent from beyond Asia. The event saw strong participation from approximately 70 National Tourism Organizations. There were also 7,023 buyers and trade visitors, with 46 per cent hailing from outside Hong Kong.
