Integrated resort, Resorts World Genting, in Malaysia’s Pahang state is working to expand its popularity beyond the holiday market, and will achieve this through public and business events that are created and managed by its own team.
Spencer Lee, executive vice president of sales, marketing and public relations, said Resorts World Genting has seen successes in some events birthed and grown in the highlands destination.
The Genting World Lion Dance Championship is one such example. The 15th edition was recently hosted in July, and was attended by lion dance teams from all over the world.
This established event extends from the success of the Malaysia National Lion Dance Championship, which Resorts World Genting launched in 1994 and continues to host.
Lee shared that Resorts World Genting’s development of such Intellectual Property (IP) events – owned and controlled by the company – has a positive impact on the business community.
“Although the Genting World Lion Dance Championship is a sports event, it came with many related business meetings,” he said.
Resorts World Genting has also crafted IP events specifically for the business community. One such event is the Genting Sustainbiz, which debuted in 2024 and will return this September.
It debuted the Genting Culinary Classic in March this year, with competition being held on June 10 and 11. The event is Resorts World Genting’s first-ever culinary competition, and aims to become an annual hallmark event on Malaysia’s culinary calendar.
Lee hinted at more such IP business events to come, which will boost both leisure and business footfalls to Resorts World Genting throughout the year.
“Guestrooms and venues are perishable – gone for the day if they are not occupied. By having our own events, we are able to ensure that there is something happening up at Resorts World Genting 365 days of the year,” he told TTGmice.
The integrated resort is well-prepared for events of any scale and purposes, with spaces spread across the Arena of Stars, Genting International Showroom, and Genting International Convention Centre. Event planners can also take their events to Resorts World Awana, which offers 16 function rooms and The Great Lawn for gatherings in cool, misty surroundings.
Lee added that as an integrated resort, event planners and their delegates can add variety to their programme with activities and entertainment available in the highlands, such as nature hikes, teambuilding in the indoor and outdoor theme parks, and friendly golf tournaments in Resorts World Awana’s 18-hole course. The latter has just unveiled a refurbished nine-hole course, with the remaining section due to reopen for play at the end of this year.
