Singapore-headquartered events management company Unearthed Productions (UP) recently launched its new regional brand UPGroup Asia, as well as a new MICE Venue Search Platform, at CatchUP 2025, its annual industry gathering.
“This year’s CatchUP is about marking a new phase for the company and bringing our network together to share that vision. Through our regional brand UPGroup Asia, we now operate in Singapore, Thailand, Indonesia, Vietnam and Malaysia. Over the next 12 months, we will open offices in Bangkok, Jakarta and Ho Chi Minh City,” Adam Piperdy, founder and chief experience officer of UP, told TTGmice.
According to Piperdy, more of UP’s clients are looking to expand their events regionally, and this expansion makes it easier for them “to take their events into new territories without having to manage multiple vendors”.
With its expanded regional presence, UPGroup has also launched a new MICE Venue Search Platform. The platform aims to solve the problem of slow and fragmented venue searches in the Asia-Pacific region by bringing verified, up-to-date venue information into a single place.
“The platform offers filters designed specifically for MICE needs, such as capacity, layouts, technical capabilities, and hybrid-event readiness,” Piperdy explained.
Currently, the platform exclusively features venues managed by UPGroup Asia. Event planners can use the platform to filter listings by specific criteria, review specifications, and explore immersive media like 360-degree virtual tours. The listings also include insights from UPGroup Asia’s own production experience, helping planners understand how each space performs for different event formats.
Piperdy added: “As more events are listed and shared, the platform will also become a source of ideas and inspiration for how venues can be used in creative ways. It’s a win-win, serving as a lead generation tool for the venues we manage.”
